What does Smarkets do?

Smarkets is a London-based sports betting exchange and prediction market platform founded in 2008 by Hunter Morris and Jason Trost. The company operates a peer-to-peer betting model, allowing users to bet against each other rather than through traditional bookmakers. Smarkets charges a low flat commission of 2% on net winnings, with promotional offers for new users. The platform has processed billions in annual traded volume and emphasizes transparency and innovation in the betting industry. The Smarkets Exchange allows users to bet on various events, including sports, politics, and popular culture, featuring tools like zero-delay live football management and multi-currency support. Additionally, the SBK Sportsbook App, launched in 2019, provides a traditional sportsbook experience with exchange-derived odds. Smarkets focuses on high-liquidity markets for major events, avoiding casino games and poker, and has expanded its reach to the U.S. market with its launch in Colorado.