What does Numerator do?

Numerator is a Chicago-based data and technology company founded in 1990. It specializes in market research by utilizing first-party, consumer-sourced data from a digital panel of over 1 million U.S. households and 30,000 Canadian consumers. This extensive data collection allows Numerator to provide actionable insights into consumer behavior across more than 44,000 retailers and over 2 billion shopping trips. The company offers a range of services, including product insights, growth and loyalty analytics, and new product launch evaluations. Numerator combines its consumer panel data with advanced technologies like AI and data science to help businesses understand customer behaviors and identify growth opportunities. It also provides consulting services to democratize data across organizations. With a workforce of 2,400 to 5,800 employees, Numerator supports a remote-first work model and serves a diverse clientele, including over half of Fortune 100 companies and leading brands in consumer packaged goods, retail, and consumer electronics.