Decoding the Shopper

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland. Hosted on Acast. See acast.com/privacy for more information.

Decoding the Shopper is a business podcast hosted by Worldpanel by Numerator, with 104 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Worldpanel by Numerator hosts Decoding the Shopper, a business show with 104 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #27

  GB Grocery Market Share Bite-sized Briefing: School Uniforms

  Sep 17, 20269 minS3

  This special episode of our GB Grocery Market Share Bite-sized Briefing takes a closer look at one of the topics from our latest update: back-to-school shopping. Fraser McKevitt and Scarlet McNicol explore how families are shopping for school uniforms in 2026, from the search for value to the wider back-to-school occasion. For more insights, read our September 2026 GB Grocery Market Share update: GB Grocery sales rise 2.0%, but parents tighten belts on school uniform spend | Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.

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  Episode #25

  Bite-sized briefing: GB Grocery Market Share update 15 September 2026

  Sep 15, 20264 minS3

  Grocery sales rise 2.0%, but parents tighten belts on school uniform spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 6 September 2026. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #24

  Bite-sized briefing: GB Grocery Market Share update 18 August 2026

  Aug 18, 20264 minS3

  Heatwave has shoppers reaching for summer staples, while inflation slows to 2.1%. Sally Ball, our business unit director, gives an update on the UK grocery market share over the 12 weeks to 9 August 2026. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #23

  The recipe for brand growth: How Ginsters turned quality, trust and consistency into success

  Aug 6, 202618 minS3

  Convenience food has long been associated with speed. But today's shoppers expect much more. In this episode of Decoding the Shopper , host Thomas Hole is joined by Sarah Babb, Marketing Director at Ginsters , and Lewis Kain, Strategic Insight Director at Worldpanel by Numerator , to explore how evolving shopper behaviour is changing the role of convenience food. Drawing on the latest Worldpanel shopper insights alongside Ginsters' brand transformation, the conversation explores how perceptions can be challenged through provenance, quality and innovation, while responding to changing lunch occasions and increasingly flexible eating habits. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #22

  Bite-sized briefing: GB Grocery Market Share update 21 July 2026

  Jul 21, 20264 minS3

  World Cup and heatwave send shoppers out in force as inflation eases to 2.6%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 12 July 2026. Hosted on Acast. See acast.com/privacy for more information.

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