Liquid Death on podcasts

About

Liquid Death, operating as Supplying Demand, Inc., is a Los Angeles-based canned water company founded in 2018 by Mike Cessario. The brand launched its products to consumers in 2019, offering premium mountain spring water in tallboy aluminum cans. With a mission to "Murder Your Thirst," Liquid Death emphasizes sustainability through its "Death to Plastic" slogan and focuses on combating plastic pollution with its infinitely recyclable packaging. The company has expanded its offerings to include 14 flavors of low-calorie beverages, all maintaining the tallboy can format. Liquid Death has experienced rapid growth, becoming the fastest-selling water brand at Whole Foods and reaching significant sales milestones, including approximately $10 million in its first year. The brand's unique marketing approach, characterized by humor and a punk-metal aesthetic, has turned water into a cultural phenomenon, appealing particularly to millennials and Gen Z. Liquid Death is now available in over 100,000 stores worldwide, including major retailers like 7-Eleven and Amazon.

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