Oct 28, 202650 minS7
In this episode, Nic Brandenberger, CMO at Mammut, joins Cole Heilborn to unpack how outdoor brands can move beyond beautiful-yet-forgettable content and create social first marketing that people actually come back for...
business
Backcountry Marketing
Hosted by Port Side · business · EN
About this Podcast:
Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works.Produced by: Port Side
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Contact path
Verified email
Booking probability
36%
Guest openness
Selective
80/100
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What is Backcountry Marketing about?
Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side
Who hosts Backcountry Marketing?
Backcountry Marketing is hosted by Port Side. The show has published 245 episodes to date.
What has Backcountry Marketing covered recently?
Recent episodes include "Behind the Scenes of Mammut's Social First Campaign Content" (28 October 2026, 50 minutes), "Turning Brand Strategy Into Creative Behavior that Drives Sales | Episode 2" (16 September 2026, 27 minutes), and "Bold Creative Is a Growth Strategy" (19 August 2026, 75 minutes).
How often does Backcountry Marketing publish?
Backcountry Marketing publishes roughly weekly, with episodes averaging 38 minutes across 245 episodes.
How hard is it to get booked on Backcountry Marketing?
Booking probability for Backcountry Marketing is 36%, and the host is rated Selective on guests. Backcountry Marketing requires a Pod Score of 80 or higher. Backcountry Marketing's contact route on record: verified email.
Who should pitch Backcountry Marketing?
The strongest fits for Backcountry Marketing are Marketing, Advertising & PR. Backcountry Marketing has a business audience.
About the host
Port Side hosts Backcountry Marketing, a business podcast with 245 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 16, 202627 minS7In Episode 2 of The Relevance Project, Cole continues working with Kitworks, Loon'r, and SkyGOAT to move from brand strategy into actual content strategy. The episode starts by pressure-testing the idea of treating a...
Episode #243
Bold Creative Is a Growth Strategy
Aug 19, 20261h 15mS7Creative is often treated as an expense. Joe Prebich, the VP of Benchmade Knife Company, believes the best creative can become one of a brand's most valuable growth assets. In this episode, Joe shares lessons from his...
Aug 12, 202633 minS7In the first episode of the Relevance Project, Cole sits down with the teams at SkyGOAT, Kitworks, and Loon'r to understand where each brand is starting, what they want organic content to accomplish, and how they'll...
Episode #241
How Brands Grow According to Research
Aug 5, 202643 minS7Professor Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute, Adelaide University, breaks down the science behind how brands are remembered. We explore why memory is at the heart...
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Jul 22, 202617 minS7Cole shares the thinking behind The Relevance Project and why he believes relevance has become one of the most important competitive advantages available to brands today. The goal of marketing hasn't changed, but the...
Episode #239
Meet the Three Brands | The Relevance Project
Jul 15, 20265 minS7After reviewing 19 brand applications, Port Side has selected three brands to work with: Kitworks , loon'r , and SkyGOAT . The Relevance Project is a public experiment exploring whether outdoor brands can become more...
Episode #237
15 Brands Have Applied | The Relevance Project
Jun 17, 20268 minS7The Relevance Project is underway! 15 brands have applied to be considered. If you want to apply, reach out to us and submit your application by June 26th. About: This podcast is produced by Port Side , a content...
Jun 10, 20265 minS7In this solo episode, Cole shares why he believes many outdoor brands already possess something unique beneath the surface, but struggle to translate that uniqueness into content that earns attention, builds an...
Jun 1, 202642 minS7Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated like an afterthought...
Episode #235
Why Most Outdoor Brands Still Get Social Wrong
May 27, 202642 minS7Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated like an afterthought...
Episode #234
Save $10,000 a Month With Organic
May 20, 20267 minS7Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where cash flow is...
Apr 29, 20261h 22mS7Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must...
Episode #232
Resilient Brands Build Audiences
Apr 15, 202612 minS7Resilient businesses are built by building an audience. In this solo episode, Cole Heilborn challenges the assumption that people inherently care about brand campaigns, product launches, or high-production content, and...
Apr 1, 20261h 1mS7In this episode, Greg Randolph , VP of Marketing at DECKED, and Bridget Noonan , Senior Brand Director at DECKED, break down one of the biggest tensions in modern marketing: brand vs performance. We talk about the rise...
Episode #230
Great Creative Doesn't Start With The Algorithm
Mar 18, 20261h 2mS7What is the value of great creative, and what happens when brands let marketing metrics dictate the work before the idea is even fully formed? In this episode, Cole sits down with Rafael Oliveira , former Creative...
Mar 4, 202653 minS7Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures...
Episode #228
Are Brand Impressions Irrelevant?
Feb 18, 202650 minS7Episode Description In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand marketing for the sake...
Feb 4, 202654 minS7In this episode (initially aired on June 18th, 2025) , Cole sits down with Chris Burkard —photographer, creative director, adventurer, and storyteller. Chris shares his unique perspective on navigating the constant...
Episode #226
Why "Brand" Has Lost Its Meaning
Jan 21, 202631 minS7Every company has a brand, but very few have built one intentionally or with differentiation. We use the word "brand" interchangeably with "company," when in reality most companies have never done the work required to...
Recent guests
Recent guests on Backcountry Marketing. Study who booked and why before you pitch.
J
Jenni Romaniuk
Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, Ehrenberg-Bass Institute for Marketing Science
R
Ryan Watson
head of National Orchard Operations and Educational Manager, West Virginia University Office of Innovation and Commercialization
C
Chris Burkard
photographer, filmmaker, storyteller
A
Alex Maier
marketing and product leader, Superdanger Studios
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