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Hosted by Port Side · 🇺🇸 US · EN · 243 episodes
Established thought leaders with verified media credentials.
Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works.Produced by: Port Side
Port Side hosts Backcountry Marketing, a business show with 243 episodes published.
In the first episode of the Relevance Project, Cole sits down with the teams at SkyGOAT, Kitworks, and Loon'r to understand where each brand is starting, what they want organic content to accomplish, and how they'll meas
Professor Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute, Adelaide University, breaks down the science behind how brands are remembered. We explore why memory is at the heart of
Cole shares the thinking behind The Relevance Project and why he believes relevance has become one of the most important competitive advantages available to brands today. The goal of marketing hasn't changed, but the lan
After reviewing 19 brand applications, Port Side has selected three brands to work with: Kitworks , loon'r , and SkyGOAT . The Relevance Project is a public experiment exploring whether outdoor brands can become more rel
The Relevance Project is underway! 15 brands have applied to be considered. If you want to apply, reach out to us and submit your application by June 26th. About: This podcast is produced by Port Side , a content strateg
In this solo episode, Cole shares why he believes many outdoor brands already possess something unique beneath the surface, but struggle to translate that uniqueness into content that earns attention, builds an audience,
Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated like an afterthought, ho
Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated like an afterthought, ho
Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where cash flow is critic
Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop
Resilient businesses are built by building an audience. In this solo episode, Cole Heilborn challenges the assumption that people inherently care about brand campaigns, product launches, or high-production content, and i
In this episode, Greg Randolph , VP of Marketing at DECKED, and Bridget Noonan , Senior Brand Director at DECKED, break down one of the biggest tensions in modern marketing: brand vs performance. We talk about the rise o
What is the value of great creative, and what happens when brands let marketing metrics dictate the work before the idea is even fully formed? In this episode, Cole sits down with Rafael Oliveira , former Creative Direct
Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures increa
Episode Description In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand marketing for the sake o
In this episode (initially aired on June 18th, 2025) , Cole sits down with Chris Burkard —photographer, creative director, adventurer, and storyteller. Chris shares his unique perspective on navigating the constant chang
Every company has a brand, but very few have built one intentionally or with differentiation. We use the word "brand" interchangeably with "company," when in reality most companies have never done the work required to in
Does the outdoor industry overindex on brand? Alex Maier , President of OnWater, joins the show to challenge one of the outdoor industry's biggest assumptions: that brand marketing alone drives growth. Drawing from his e
2025, almost broke Port Side as a company. But we've grown, grown some more and have rebuilt the business from the ground up. In this episode, Cole shares a raw behind the scenes look at year and the role that the podcas
Daniel Groh , Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, an
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Backcountry Marketing is hosted by Port Side. The show is categorised under business (marketing) and has published 243 episodes.
Backcountry Marketing has published 243 episodes.
Backcountry Marketing regularly covers business, marketing. It sits in the business category, with a marketing focus.
Backcountry Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Backcountry Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Backcountry Marketing average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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