About
Lexus is the luxury vehicle division of Toyota Motor Corporation, established in 1989. The brand emerged from a project initiated in 1983, aiming to create a luxury car that could compete with top global brands like Mercedes-Benz and BMW. Lexus quickly gained recognition, debuting with the LS 400 sedan and becoming the top luxury import in the US by 1991. The brand is known for its commitment to quality, customer satisfaction, and innovative design. Lexus offers a diverse lineup of luxury vehicles, including sedans, coupes, SUVs, and hybrids. Notable models include the flagship LS series, the mid-size ES series, and the pioneering RX 300, which created the luxury crossover segment. The brand emphasizes advanced technology, reliability, and craftsmanship, with a focus on hybrid powertrains and bold designs inspired by nature and Japanese philosophy. Lexus continues to be a leader in the luxury automotive market, recognized for its exceptional customer service and innovative manufacturing processes.