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Lexus

Lexus is the luxury vehicle division of Toyota Motor Corporation, established in 1989. The brand emerged from a project initiated in 1983, aiming to create a luxury car that could compete with top global brands like Mercedes-Benz and BMW. Lexus quickly gained recognition, debuting with the LS 400 sedan and becoming the top luxury import in the US by 1991. The brand is known for its commitment to quality, customer satisfaction, and innovative design. Lexus offers a diverse lineup of luxury vehicles, including sedans, coupes, SUVs, and hybrids. Notable models include the flagship LS series, the mid-size ES series, and the pioneering RX 300, which created the luxury crossover segment. The brand emphasizes advanced technology, reliability, and craftsmanship, with a focus on hybrid powertrains and bold designs inspired by nature and Japanese philosophy. Lexus continues to be a leader in the luxury automotive market, recognized for its exceptional customer service and innovative manufacturing processes.

20k+ EmployeesSince 1989Torrance, California, United States

About Lexus:

Lexus is the luxury vehicle division of Toyota Motor Corporation, established in 1989. The brand emerged from a project initiated in 1983, aiming to create a luxury car that could compete with top global brands like Mercedes-Benz and BMW. Lexus quickly gained recognition, debuting with the LS 400 sedan and becoming the top luxury import in the US by 1991. The brand is known for its commitment to quality, customer satisfaction, and innovative design. Lexus offers a diverse lineup of luxury vehicles, including sedans, coupes, SUVs, and hybrids. Notable models include the flagship LS series, the mid-size ES series, and the pioneering RX 300, which created the luxury crossover segment. The brand emphasizes advanced technology, reliability, and craftsmanship, with a focus on hybrid powertrains and bold designs inspired by nature and Japanese philosophy. Lexus continues to be a leader in the luxury automotive market, recognized for its exceptional customer service and innovative manufacturing processes.

Technology Stack:

AddThisAdobe Marketing CloudAdobe Media OptimizerAmazon AWSAmazon CloudFrontAmazon Elastic MapReduce (EMR)Amazon SESApacheAppsFlyerBing AdsBluekaiBrightcoveData AnalyticsDoubleClickDoubleClick ConversionDoubleClick FloodlightElectronFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetFlashtalkingGoogle AnalyticsGoogle Dynamic RemarketingGoogle Tag ManagerLinkedin Marketing SolutionsMicrosoft OfficeMobile FriendlyOnitPardotQuantcastQuipReact ReduxRemoteRoute 53SalesforceSalesforce CRM AnalyticsSalesforce Live AgentSlackTeadsThe Trade Desk

Podcast appearances (39)

La cantera del asfalto de élite: la UPM estrena el primer máster público de ingeniería de Motorsport
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Korean Series Preview: KT vs ????
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Korean Series Preview: KT vs ????
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Lexus Asked Fans Their Favourite Steering Wheel
Bill Meyer Show for Wednesday 10/28/26 6AM
The Bill Meyer Show Podcast On KMED, Medford, OR · Oct 2026
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Inside the Lexus Pavilion at Flemington
7News Just In · Oct 2026

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