Hosted by Prohibition PR · 🇺🇸 US · EN-GB · 177 episodes
Established thought leaders with verified media credentials.
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industr
Prohibition PR hosts Embracing Marketing Mistakes, a business show with 177 episodes published.
Most companies have bought AI. Hardly any are actually using it properly inside their teams. In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in market
In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What began as a few confuse
Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy. This episode breaks down the biggest mistake in modern marketing and why PR is
Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best Creative Agency" award the night before. This unexpected success led to
He handed AI a full marketing project… and it came back finished in 30 minutes. What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included. In th
A finance worker joins a Zoom call with their CFO and colleagues. Everything looks and sounds real. They transfer $25 million. Every person on that call was fake. AI misinformation has moved from theory to real-world cri
Cory Koryczan opens up about the career mistake that nearly broke her. Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. I
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity,
A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed in spam. We tell the w
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds. In this episode, Phil expl
In this episode of Embracing Marketing Mistakes, Sam Benton , co-founder of Mad Masters , joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked i
Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes. In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now
When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally. The plan? A magician disguised as a team member, ready to wow the client with a “reapp
Most creative directors are never told what their job actually is. That confusion leads to imposter syndrome, burnout and years of silent mistakes at the top of agencies. In this episode of Embracing Marketing Mistakes,
David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake. By turning his finance channel into a jumble of lifestyle, language a
Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about. Across 18 years at Bettys and Taylors of Harrogate, Dom helped turn Yorkshire Tea into o
What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louise, who launched a bricks-and-mortar craft shop while juggling three kid
Most marketers believe customers think carefully before they buy. Behavioural science shows that 95% of buying happens on autopilot , driven by subconscious shortcuts rather than logic. In this episode of Embracing Marke
Mental health neglect emerges as the most impactful career mistake, affecting happiness, security, and stability in both personal and professional realms. Many people recognise mental health issues too late, silently car
Steve Harrison has spent over 40 years in advertising. He rose to Creative Director at Ogilvy, then founded Harrison Troughton Wunderman, building one of the most awarded direct marketing agencies in the world and winnin
David
Head of Product · Spirit Chasers UK
1 appearance on this show
Louise
Gestalt psychotherapist · Canicross Ireland
1 appearance on this show
Nancy Harhut
author of Using Behavioral Science in Marketing · HBT Marketing
1 appearance on this show
Steve Harrison
Creative Director · Harrison Troughton Wunderman
1 appearance on this show
Spencer
content creator, YouTuber, and procrastination coach · Careswitch
1 appearance on this show
Sarah Clay
Voices of Hope
1 appearance on this show
Richard Shotton
bestselling author of The Choice Factory and Hacking the Human Mind · Astroten
1 appearance on this show
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Embracing Marketing Mistakes is hosted by Prohibition PR. The show is categorised under business (marketing) and has published 177 episodes.
Embracing Marketing Mistakes has published 177 episodes.
Embracing Marketing Mistakes regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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Episodes of Embracing Marketing Mistakes average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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