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Hosted by Prohibition PR · 🇺🇸 US · EN-GB · 187 episodes
Established thought leaders with verified media credentials.
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industr
Prohibition PR hosts Embracing Marketing Mistakes, a business show with 187 episodes published.
A toxic hire nearly cost him his agency. Then he made a similar mistake again, this time trying to build his own AI instead of renting one. In this episode, Roger Hurni, founder and Chief Brand Strategist of Off Madison
He ran creative for the world's biggest advertising group. Then his own recommendation to the board cost him the job, and he sold every share he owned the same week. In this episode, John O'Keeffe explains how he took WP
KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them. In this episode, Tom Roach explains how "Finger Lickin' Good" and "Have You Had Your Weetabix" both got
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away. In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast
A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all. In this episode, Hector Hughes explains why a year of growth work, SEO,
A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air. Leroy te Braak works with creators and brands doing hundreds of millio
Behavioural science meets marketing mishaps back in episode 46 with Phill Agnew. As a specialist in testing what really works in ads, Phill exposes how well intentioned campaigns often push audiences in exactly the wrong
Most companies have bought AI. Hardly any are actually using it properly inside their teams. In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in market
In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What began as a few confuse
Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy. This episode breaks down the biggest mistake in modern marketing and why PR is
Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best Creative Agency" award the night before. This unexpected success led to
He handed AI a full marketing project… and it came back finished in 30 minutes. What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included. In th
A finance worker joins a Zoom call with their CFO and colleagues. Everything looks and sounds real. They transfer $25 million. Every person on that call was fake. AI misinformation has moved from theory to real-world cri
Cory Koryczan opens up about the career mistake that nearly broke her. Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. I
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity,
A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed in spam. We tell the w
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds. In this episode, Phil expl
In this episode of Embracing Marketing Mistakes, Sam Benton , co-founder of Mad Masters , joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked i
Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes. In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now
When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally. The plan? A magician disguised as a team member, ready to wow the client with a “reapp
Nancy Harhut
author of Using Behavioral Science in Marketing · HBT Marketing
1 appearance on this show
Steve Harrison
Creative Director · Harrison Troughton Wunderman
1 appearance on this show
Sarah Clay
Voices of Hope
1 appearance on this show
Richard Shotton
bestselling author of The Choice Factory and Hacking the Human Mind · Astroten
1 appearance on this show
Ben Branson
Seedlip
1 appearance on this show
Ben Norman
Principles Agency
1 appearance on this show
Sam Benton
Mad Masters
1 appearance on this show
Spencer
BBC
1 appearance on this show
Ant Cousins
Meltwater
1 appearance on this show
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Embracing Marketing Mistakes is hosted by Prohibition PR. The show is categorised under business (marketing) and has published 187 episodes.
Embracing Marketing Mistakes has published 187 episodes.
Embracing Marketing Mistakes regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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Episodes of Embracing Marketing Mistakes average 38 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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