Kount, an Equifax Company, is a trust and safety technology firm based in Boise, Idaho. Founded in 2007, Kount specializes in AI-powered fraud prevention and digital identity verification solutions. The company was acquired by Equifax in 2021 and is part of its U.S. Information Solutions digital solutions portfolio. Kount operates in 25 countries, with a focus on expanding its presence in the United Kingdom, Australia, Argentina, Chile, and Peru. Kount offers a comprehensive suite of real-time security solutions through its flagship platform, Kount 360. This platform includes fraud detection and prevention, digital identity verification, chargeback and dispute management, and regulatory compliance. Kount's technology is backed by over 30 patents and is known for its accuracy in reducing fraud while increasing approved sales. The company serves thousands of brands globally, providing them with confidence in their digital transactions.