What does Joseph Joseph do?

JOSEPH is a luxury fashion brand and retail chain founded in 1966 by Joseph Ettedgui. The brand specializes in contemporary women's ready-to-wear, accessories, and footwear, focusing on sophisticated style and quality essentials. JOSEPH began as a hairdressing salon in London, where Ettedgui started selling knitwear, eventually evolving into a boutique that showcased both emerging and iconic designers. The brand's own-label collections emphasize high-quality basics and craftsmanship, making up a significant portion of its sales. JOSEPH operates 9 stores globally and has over 400 stockists, with a presence in major cities like London, Paris, New York, and Los Angeles. The retail experience is designed as a creative hub, blending modernity with curated fashion, continuing Ettedgui's legacy of discovery and innovation in the fashion industry.