Hosted by Unknown Host · 🇺🇸 US · EN · 74 episodes
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Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.
Unknown Host hosts WHY DESIGN?, a arts show with 74 episodes published.
What does twenty years of serious product work actually look like from the inside? In this episode of Why Design, Marco and Mark, co-founders of Pensa, share the belief that sits at the heart of their work: that the best
Are you designing for the middle of the bell curve, or for the people who need it most? In this episode of Why Design, Stephan Clambaneva shares the belief that sits at the heart of his work: that industrial design's gre
What if the science works, the market is ready, and your company still dies? In this episode of Why Design, Bill Liao shares the belief that sits at the heart of his work: that the stories we co-believe in are our civili
What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists? In this episode of Why Design, Lisa Gralnek shares the belief that sits at the h
When was the last time a car company asked you what you actually wanted in the car before they built it? In this episode of Why Design, Mark Tapscott shares the belief that sits at the heart of his work: that lightness i
How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I am GE”? In this episode of Why Design, Bob Schwartz shares the b
What does it take to solve a problem that everyone experiences and nobody has fixed? In this episode of Why Design, Floyd Freeman shares the belief that sits at the heart of his work: that the most obvious problems are s
What does it actually take to get something you designed onto a supermarket shelf at scale? In this episode of Why Design, Matt Batchelor shares the belief that sits at the heart of his work: that the best design does no
What does it actually cost to build a hardware brand from inside a design agency? In this episode of Why Design, Phil Staunton shares the belief that sits at the heart of his work: that product design is only as good as
What do you do when the work you're best at starts to feel like the problem? In this episode of Why Design, Felicity Boyce shares the belief that sits at the heart of her work: that understanding how something is made, a
What does it take to solve a problem nobody else is willing to attempt, in a country 10,000 miles away, with a 15-person team and an active fundraise running in the background? In this episode of Why Design, Sid Shaikh s
What if the biggest gap in the clean energy transition isn't technology or politics, but simply who the products were designed for ? In this episode of Why Design, Rob Hallifax shares the belief that sits at the heart of
What does it take to redesign a surgical instrument that nobody has touched in sixty years? In this episode of Why Design?, Liz McGloughlin shares the belief that sits at the heart of her work: that hardware problems wor
What does it take to walk into a deep tech startup as the only industrial designer... Earn the trust of thirty engineers, and... Build a design identity so thoroughly baked into the product that no one can ever cost-opti
What if the most important fertility treatment of the last decade wasn’t invented in a clinic, but built from scratch, during a lockdown, by someone who had never worked in medicine? In this episode of Why Design, Tess C
What connects a folding bicycle, a kitchen tool, and an electric ultralight aircraft? For Mark Sanders, the answer isn’t the category, it’s the thinking. In this episode of Why Design, Mark joins host Chris Whyte to refl
In an industry that often celebrates rapid growth, visibility, and bold ambition, there’s a quieter reality that rarely gets attention: The design businesses that last aren’t built through speed. They’re built through di
What if design wasn’t just a function… but a way of thinking about the world? In this episode of Why Design , Tylan Tschopp shares a belief that sits at the heart of his career: that design, when combined with engineerin
What connects offshore engineering, inkjet printers, molecular diagnostics and a small workshop in a church in Newcastle? For Paul Marshall , it’s all part of the same journey: a lifelong fascination with how thing
What happens when you mix engineering instinct, a folding bike prototype built by an eccentric inventor, and a chance conversation with a stranger on a London bus? For Will Butler-Adams, it became the start of a 20
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WHY DESIGN? is hosted by Unknown Host. The show is categorised under Arts (design) and has published 74 episodes.
WHY DESIGN? has published 74 episodes.
WHY DESIGN? regularly covers Arts, Design, Business, Careers, Technology. It sits in the Arts category, with a design focus.
WHY DESIGN? is accessible for guests with genuine arts expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
WHY DESIGN? hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of WHY DESIGN? average 71 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates WHY DESIGN?'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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