Oct 21, 202628 minS2
What if the last 5% of craft you are chasing is the part your clients will never notice? In this episode of Why Design, Tim Perry shares the belief that sits at the heart of his work: once you have cleared the quality...
arts
WHY DESIGN?
Hosted by Chris Whyte | Kodu · arts · EN
About this Podcast:
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.Join us as we listen, learn, and connect through the stories that define the world of physical product development.
Pitch Analysis
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
80/100
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Signup to Generate a PitchQuestions about WHY DESIGN?
What is WHY DESIGN? about?
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts.
Who hosts WHY DESIGN??
WHY DESIGN? is hosted by Chris Whyte | Kodu. The show has published 91 episodes to date.
What has WHY DESIGN? covered recently?
Recent episodes include "Why Great Design Isn't Enough to Win Work | Tim Perry" (21 October 2026, 28 minutes), "Your Startup Isn't Special. Here's Why Most Fail | Sera Evcimen (Special Feature)" (14 October 2026, 43 minutes), and "We Ran a 32 Ton Lorry Over Our Own Prototype | Nick Ford" (7 October 2026, 38 minutes).
How often does WHY DESIGN? publish?
WHY DESIGN? publishes roughly weekly, with episodes averaging 41 minutes across 91 episodes.
How hard is it to get booked on WHY DESIGN??
Booking probability for WHY DESIGN? is 34%, and the host is rated Selective on guests. WHY DESIGN? requires a Pod Score of 80 or higher. WHY DESIGN?'s contact route on record: verified email.
Who should pitch WHY DESIGN??
The strongest fits for WHY DESIGN? are Design Services and Architecture & Engineering. WHY DESIGN? has an arts audience.
About the host
Chris Whyte | Kodu hosts WHY DESIGN?, an arts podcast with 91 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 14, 202643 minS2What if the decision that sinks your hardware startup is one nobody remembers making? In this episode of Why Design, Sera Evcimen shares the belief that sits at the heart of her work: most hardware failures are...
Oct 7, 202638 minS2Why would Airbus bring in three guys in a shed at the bottom of somebody's garden? In this episode of Why Design, Nick Ford shares the belief that sits at the heart of his work: that a small, curious team brought in at...
Episode #14
AI has not replaced the design skill. It just changed who has access to it: A Why Design Guide to AI
Sep 30, 202624 minS4This compilation pulls together four Season 4 guests, a CEO, two design and innovation leaders, and a design consultancy owner, on where AI genuinely helps a hardware or design business: faster prototyping, a levelled...
Episode #13
Raising too much money can be Dangerous: A Why Design Guide to Fundraising and Investment
Sep 23, 202638 minS4What does two million pounds actually buy a hardware founder, and what does it cost? This compilation pulls together nine Season 4 guests, founders, owners and senior leaders building physical products, on the money...
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Episode #12
Why you are getting rejected even before the Interview - A Why Design Guide on Getting Hired
Sep 16, 202621 minS4What if the CV you keep polishing for the fourth time is the reason you're not getting hired? Eight guests: from a Brompton CEO to a first-time founder, all landed their roles a different way than the job board...
Episode #25
How this Company Is Revolutionising Engineering One Messy Home at a Time - A Special Feature on VAX
Sep 9, 20265 minS5What if the hardest engineering problem in the room is also the one nobody wants to admit they'd be proud of? In this episode of Why Design, Chris Whyte shares the belief that sits at the heart of Kodu's work with Vax...
Sep 2, 202620 minS4What if the candidate who looks perfect on paper is exactly the one you shouldn't hire? Eight Season 4 guests, from a bike brand to an industrial giant to three small hardware studios, keep landing on the same answer...
Episode #24
The Sign You're Doing the Right Thing | A Why Design: Founders’ Mission and Purpose Journey
Aug 26, 202630 minS5What does it actually sound like when someone can tell you, precisely, why their work matters? In this compilation of Why Design, fourteen hardware founders, designers, and engineers answer that question, not with a...
Aug 19, 202626 minS5What does AI actually do to the people building the physical world around you? In this compilation of Why Design, ten hardware practitioners share the belief that sits at the heart of good AI use: it is a tool for...
Aug 12, 20261h 20mS5What does it take to go from a one-way ticket to London with no job, to a seat on the board of one of the UK's best known bathroom manufacturers? In this episode of Why Design, Alba Bayona shares the belief that sits at...
Aug 5, 20261h 21mS5What does it actually cost to get into design if you don't come from money? In this episode of Why Design, James Wood shares the belief that sits at the heart of Studio Wood: that good design should reach a million...
Jul 29, 202624 minS5What does it actually take to convince someone to write a cheque for a business that has to build something physical before it can sell anything? In this compilation episode of Why Design, nine hardware founders and one...
Jul 22, 20261h 16mS5What happens to a business the year there's no bonus to hand out? In this episode of Why Design, Kirsty Dias shares the belief that sits at the heart of her work: that a creative business is built by giving people...
Jul 15, 202614 minS5What if the candidate who interviews best is exactly the one you should not hire? In this compilation of Why Design, fifteen hardware founders, CTOs and design leaders share the belief that sits underneath every hire...
Jul 9, 202612 minS5The hardware and deep tech industry does not do much to tell talented people how to get in, when to make a move, or how to build a career that lasts. Over twelve episodes of Why Design, Chris Whyte has spoken with...
Jul 1, 202645 minS5What if the most important thing a designer can do has nothing to do with making? In this episode of Why Design, Shaun Fynn shares the belief that sits at the heart of his work: that observation, not making, is the true...
Jun 24, 20261h 9mS5What does twenty years of serious product work actually look like from the inside? In this episode of Why Design, Marco and Mark, co-founders of Pensa, share the belief that sits at the heart of their work: that the...
Episode #14
Why the Best New Design Leaders Change Nothing in Their First 90 Days | Stephan Clambaneva
Jun 10, 20261h 7mS5Are you designing for the middle of the bell curve, or for the people who need it most? In this episode of Why Design, Stephan Clambaneva shares the belief that sits at the heart of his work: that industrial design's...
Jun 3, 20261h 23mS5What if the science works, the market is ready, and your company still dies? In this episode of Why Design, Bill Liao shares the belief that sits at the heart of his work: that the stories we co-believe in are our...
Recent guests
Recent guests on WHY DESIGN?. Study who booked and why before you pitch.
T
Tim Perry
Innovation & Design Strategy, North American Properties Atlanta
P
Paul Marshall
Wilson Professor of Religious Freedom, Baylor University
M
Mark Sanders
Chief Architect and Head of Autonomous Networks and AI Enablement, International Association of Fire Fighters (IAFF)
W
Will Butler-Adams
CEO, Brompton Bicycle Ltd
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