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Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.
Unknown Host hosts WHY DESIGN?.
What does AI actually do to the people building the physical world around you? In this compilation of Why Design, ten hardware practitioners share the belief that sits at the heart of good AI use: it is a tool for someon
What does it take to go from a one-way ticket to London with no job, to a seat on the board of one of the UK's best known bathroom manufacturers? In this episode of Why Design, Alba Bayona shares the belief that sits at
What does it actually cost to get into design if you don't come from money? In this episode of Why Design, James Wood shares the belief that sits at the heart of Studio Wood: that good design should reach a million homes
What does it actually take to convince someone to write a cheque for a business that has to build something physical before it can sell anything? In this compilation episode of Why Design, nine hardware founders and one
What happens to a business the year there's no bonus to hand out? In this episode of Why Design, Kirsty Dias shares the belief that sits at the heart of her work: that a creative business is built by giving people permis
What if the candidate who interviews best is exactly the one you should not hire? In this compilation of Why Design, fifteen hardware founders, CTOs and design leaders share the belief that sits underneath every hire the
The hardware and deep tech industry does not do much to tell talented people how to get in, when to make a move, or how to build a career that lasts. Over twelve episodes of Why Design, Chris Whyte has spoken with founde
What if the most important thing a designer can do has nothing to do with making? In this episode of Why Design, Shaun Fynn shares the belief that sits at the heart of his work: that observation, not making, is the true
What does twenty years of serious product work actually look like from the inside? In this episode of Why Design, Marco and Mark, co-founders of Pensa, share the belief that sits at the heart of their work: that the best
Are you designing for the middle of the bell curve, or for the people who need it most? In this episode of Why Design, Stephan Clambaneva shares the belief that sits at the heart of his work: that industrial design's gre
What if the science works, the market is ready, and your company still dies? In this episode of Why Design, Bill Liao shares the belief that sits at the heart of his work: that the stories we co-believe in are our civili
What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists? In this episode of Why Design, Lisa Gralnek shares the belief that sits at the h
When was the last time a car company asked you what you actually wanted in the car before they built it? In this episode of Why Design, Mark Tapscott shares the belief that sits at the heart of his work: that lightness i
How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I am GE”? In this episode of Why Design, Bob Schwartz shares the b
What does it take to solve a problem that everyone experiences and nobody has fixed? In this episode of Why Design, Floyd Freeman shares the belief that sits at the heart of his work: that the most obvious problems are s
What does it actually take to get something you designed onto a supermarket shelf at scale? In this episode of Why Design, Matt Batchelor shares the belief that sits at the heart of his work: that the best design does no
What does it actually cost to build a hardware brand from inside a design agency? In this episode of Why Design, Phil Staunton shares the belief that sits at the heart of his work: that product design is only as good as
What do you do when the work you're best at starts to feel like the problem? In this episode of Why Design, Felicity Boyce shares the belief that sits at the heart of her work: that understanding how something is made, a
What does it take to solve a problem nobody else is willing to attempt, in a country 10,000 miles away, with a 15-person team and an active fundraise running in the background? In this episode of Why Design, Sid Shaikh s
What if the biggest gap in the clean energy transition isn't technology or politics, but simply who the products were designed for ? In this episode of Why Design, Rob Hallifax shares the belief that sits at the heart of
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WHY DESIGN? is hosted by Unknown Host. The show is categorised under Arts (design) and has published 0 episodes.
WHY DESIGN? regularly covers Arts, Design, Business, Careers, Technology. It sits in the Arts category, with a design focus.
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WHY DESIGN? hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of WHY DESIGN? average 62 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates WHY DESIGN?'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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