What does HubSpot do?

HubSpot, Inc. is a software company based in Cambridge, Massachusetts, founded in 2006 by Brian Halligan and Dharmesh Shah. The company specializes in developing cloud-based platforms for inbound marketing, sales, customer service, and revenue operations. HubSpot pioneered the inbound marketing methodology, focusing on attracting customers through valuable content rather than traditional outbound marketing tactics. The company offers an all-in-one SaaS platform that integrates various tools across the customer journey. Its core hubs include the Marketing Hub for lead generation, the Sales Hub featuring a CRM and AI sales aids, the Service Hub for customer support, and the CMS Hub for website building. HubSpot also launched HubSpot AI in 2023, enhancing its offerings with AI-powered features. With over 7,400 employees and $1.7 billion in revenue, HubSpot serves businesses of all sizes, from small to large enterprises, and emphasizes a customer-first culture.