What does Eight Inc. do?

Eight Inc. is a strategic design firm founded in 1989 by Tim Kobe, based in San Francisco, California, with studios in 11 locations worldwide. The firm specializes in creating innovative, human-centered experiences across physical, digital, and behavioral dimensions. With a team of approximately 117 employees, Eight Inc. generates around $18.5 million in revenue, focusing on holistic strategies that drive project success by exploring shifts in attitudes and lifestyles. The firm offers a range of services, including experience design, architecture and interiors, product and industrial design, branding and communications, retail and hospitality, technology integration, and strategic consulting. Eight Inc. is known for its distinctive approach, prioritizing human outcomes and brand values. Notable projects include the original Apple Store, Virgin Lounges, and various initiatives for brands like Nike and McLaren. The firm has received international recognition for its work and continues to influence design across multiple sectors.