What does Decathlon do?

Decathlon is a French multinational sporting goods retailer founded in 1976 by Michel Leclercq. The company aims to make sports accessible to everyone by providing affordable, high-quality equipment for a wide range of sports. Headquartered in Villeneuve d'Ascq, France, Decathlon operates over 2,000 stores in more than 70 countries and employs over 105,000 people globally. The company offers a vast selection of sporting goods across various disciplines, including outdoor and adventure gear, team and individual sports equipment, and everyday items. Decathlon's proprietary brands, such as Quechua for camping and Tribord for water sports, reflect its commitment to innovation and sustainability. The retailer emphasizes affordability, with products designed for both elite athletes and beginners. Decathlon also provides an omni-channel shopping experience, featuring large megastores, smaller formats, and e-commerce platforms, along with services like second-hand exchanges and eco-logistics.