What does Contrast Therapy do?

SWTHZ (SweatHouz) is a luxury contrast therapy studio chain that focuses on wellness through science-backed hot-and-cold protocols. Launched in 2019, the company has quickly expanded to 15 studios across six states, with plans for over 500 locations in the U.S. and international growth. SWTHZ offers private suites equipped with infrared saunas, cold plunges, and Vitamin C showers, all designed to promote recovery and rejuvenation. Clients can enjoy 60-minute sessions that incorporate contrast therapy, which alternates heat and cold to enhance recovery and improve overall well-being. Additional amenities include chromotherapy lighting, surround-sound entertainment, and options for guest-sharing. Memberships, packages, and drop-in sessions are available, supported by a tech-enabled app for easy booking and management. SWTHZ aims to appeal to health enthusiasts looking for preventive wellness and self-care in a serene environment.