What does Citizens of Soil do?

Citizens of Soil is a direct-to-consumer extra virgin olive oil brand founded in 2021 by Michael and Sarah Vachon. The company is dedicated to transforming the olive oil industry through regenerative farming practices, transparency, and support for small-scale producers, particularly women farmers. As a certified B Corp, Citizens of Soil adheres to high standards of social and environmental performance. The brand focuses on sourcing high-quality extra virgin olive oils from small-batch groves, particularly in Greece, ensuring freshness and superior taste. Citizens of Soil emphasizes ethical sourcing and provides complete transparency about the origin and farming methods of its products. The company also engages consumers through educational content on sustainability, small-scale production, and the importance of supporting female producers. With a commitment to sustainability and community, Citizens of Soil aims to deliver premium olive oil directly to consumers, bypassing intermediaries.