What does BODYARMOR do?

BODYARMOR Sports Nutrition (BASN) is a premium sports drink company founded in 2011 by Mike Repole and Lance Collins. Based in Whitestone, New York, it specializes in hydration products made with natural ingredients, including potassium-packed electrolytes and coconut water, without artificial flavors, sweeteners, or dyes. The company became a subsidiary of The Coca-Cola Company in 2021, which has helped it grow to the #2 position in the sports drink category, achieving over $1.4 billion in retail sales. BODYARMOR offers a variety of products designed for athletes and active lifestyles. Its lineup includes the core BODYARMOR Sports Drink, BODYARMOR LYTE, BODYARMOR ZERO SUGAR, BODYARMOR Flash I.V., and BODYARMOR SportWater. The company is committed to innovation, maintaining a five-year pipeline for new formulas and flavors. BODYARMOR also partners with notable athletes and organizations, including Kobe Bryant and Tom Brady, and supports the Boys & Girls Clubs of America.