What does Artefact do?

Artefact is a global data and AI consulting company founded in 1998 and based in Paris, France. The company focuses on transforming data into business impact through a range of services, including data consulting, data science, and digital marketing. Artefact operates in 18 offices across 14 countries, employing over 1,000 experts in various fields. The company's core services include data consulting and transformation, AI and advanced analytics, performance marketing, customer data platforms, marketing mix modeling, and product and UX design. Artefact serves a diverse array of industries, such as retail, travel, entertainment, financial services, media, telecom, and digital services. With a client base of over 1,000, including notable brands like Samsung, L'Oréal, and Sanofi, Artefact has a strong presence in the affiliate marketing sector and operates initiatives like Skaff, an incubator for technical products, and the Artefact Research Center, which connects academia with industry applications.