Affirm is a financial technology company based in San Francisco, founded in 2012 by Max Levchin and others. The company specializes in Buy Now, Pay Later (BNPL) financing solutions that prioritize transparency and consumer success. Affirm's mission is to provide financial products that improve lives, featuring clear pricing and no hidden fees. The company's main offering is point-of-sale BNPL financing, which allows consumers to split purchases into fixed monthly payments. This makes larger items more affordable without the burden of upfront payments or compounding interest. Affirm also offers a shopping app for BNPL at various retailers, FDIC-insured savings accounts with no fees, and direct loans with transparent costs. Affirm partners with major retailers like Peloton, Purple, and Walmart to enhance sales and affordability for customers.
