Sep 23, 20261 hourS2
In this deeply personal conversation, ag media personality Kirbe Schnoor opens up about the hidden struggles facing farming families across America. Growing up on an almond farm in California's Central Valley and now...
About this Podcast:
Your Ag Empire is the no-BS podcast for farmers, ranchers, and ag professionals who are ready to rethink the business of agriculture. Hosted by Jonathon and Holly Haralson, we dive into real conversations about profitability, sustainability, and innovation—without the fluff. If you’re a changemaker in ag, this is where you belong. New episodes drop weekly.
Pitch Analysis
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Contact path
Public web form
Booking probability
40%
Guest openness
Selective
80/100
Required Score
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What is Your Ag Empire about?
Your Ag Empire is the no-BS podcast for farmers, ranchers, and ag professionals who are ready to rethink the business of agriculture. Hosted by Jonathon and Holly Haralson, we dive into real conversations about profitability, sustainability, and innovation, without the fluff. If you’re a changemaker in ag, this is where you belong. New episodes drop weekly.
What has Your Ag Empire covered recently?
Recent episodes include "The Farmer's Fight: Breaking The Silence On Mental Health" (23 September 2026, 60 minutes), "How First-Gen Farmer Gavin Spoor Built His Empire with Popcorn and Persistence" (9 September 2026, 42 minutes), and "74. From Toy Tractors to Real Risk: A First-Generation Farmer's Journey to Building an Empire" (26 August 2026, 50 minutes).
How often does Your Ag Empire publish?
Your Ag Empire publishes roughly every two weeks, with episodes averaging 46 minutes across 79 episodes.
How hard is it to get booked on Your Ag Empire?
Booking probability for Your Ag Empire is 40%, and the host is rated Selective on guests. Your Ag Empire requires a Pod Score of 80 or higher. Your Ag Empire's contact route on record: public web form.
Who should pitch Your Ag Empire?
The strongest fits for Your Ag Empire are Other Crop Farming and Beekeeping, Horses & Other Livestock. Your Ag Empire has a business audience.
About the host
Your Ag Empire is a business podcast with 79 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 9, 202642 minS2Gavin Spoor represents the new generation of agriculture—first-generation farmers who are building empires from scratch in a world where most inherit their operations. Starting with just six rented acres in Northeast...
Episode #74
74. From Toy Tractors to Real Risk: A First-Generation Farmer's Journey to Building an Empire
Aug 26, 202650 minS2Jordan Morris represents a new breed in agriculture: the first-generation farmer who's building something from nothing in an industry where most inherit their start. From playing with toy tractors as a kid in Iowa to...
Aug 12, 20261 hourS2Brett Hicks spent 11 years juggling three demanding lives simultaneously: running a poultry operation, building a real estate business, and serving in ministry. Then a business partnership dissolved, forcing him to make...
Jul 29, 20261 hourS2In this powerful conversation, Tyler Dickerhoof joins Jonathon Haralson to unpack the invisible barriers that keep farmers, ranchers, and agricultural leaders from reaching their full potential. A former dairy...
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Episode #71
71. Pain Is a Signal, Not a Sentence: How Farley Schweighart Brings Healthcare to the Farc
Jul 15, 202647 minS2There is a farmer somewhere right now running on ibuprofen and willpower. He has been hurting for months. He needs to see a doctor, but the nearest clinic is an hour away, and harvest does not stop. Farley Schweighart...
Jul 1, 20261h 1mS2Terren Moore signed up for an FFA elective in high school just to get an easy A. That one decision changed his life. He started Moore Peas Company from a backyard patch while still in high school, built a produce...
Jun 17, 202647 minS2Most people know Kent Rollins as the cowboy cook from YouTube. But long before the views and the cookbooks, he was feeding cowboys on the trail with little more than a chuck wagon and a well-seasoned iron skillet...
Episode #68
68. The Things Leaders Bury
Apr 22, 20261 hourS2Tyler Dickerhoof grew up on an Ohio dairy farm and spent 25 years building a massive business career. He also spent most of that time operating like a bulldozer. When things got hard, he simply put his head down and...
Apr 15, 202647 minS2There is a farmer right now running on ibuprofen and sheer willpower. He has not seen a doctor because the nearest clinic is an hour away, and harvest does not stop. Farley Schweighart built a business for that exact...
Episode #66
66. Choosing to Start Over
Apr 8, 20261 hourS2Brett Hicks spent 11 years building what looked like success from the outside: a poultry operation, a thriving real estate business serving poultry growers, and an active role in ministry. Then he walked away from all...
Episode #65
65. How One Easy A Changed Everything
Apr 1, 20261h 1mS2Terren Moore's journey from accidentally signing up for an FFA class to building a successful insurance agency specializing in farm and ranch coverage proves that sometimes the best opportunities come from unexpected...
Episode #64
64. Global Ag Perspectives with Pete Debus
Mar 4, 202646 minS2In this episode of “Your Ag Empire” podcast, host Jonathon Haralson sits down in Auckland, New Zealand, with Pete Debus, Director of PrincipleFocus based in New South Wales, Australia. Despite being an ocean away, Debus...
Feb 18, 202618 minS2Fresh from the Empire Ag Elite Retreat in San Antonio, this episode features Jacob Little of Crop & Range Insurance delivering a masterclass on navigating the current landscape of government programs and risk...
Episode #62
62. Love and Leverage in Ag
Feb 11, 202613 minS2In a surprise solo appearance, Empire Ag CFO Holly Haralson takes the mic for a candid Valentine’s Day conversation that has nothing to do with flowers or chocolates. Holly digs into the complicated relationship between...
Feb 4, 202627 minS2The agricultural economy is tightening, and the strain is revealing cracks in even the most established operations. In this candid, unscripted solo episode of “Your Ag Empire” podcast, Jonathon Haralson addresses the...
Episode #60
60. The Banker Said "Get Out"
Jan 28, 202646 minS2The financial landscape of agriculture is shifting, and for many producers, the bank is no longer a silent partner but a source of intense pressure. In this episode of “Your Ag Empire” podcast, host Jonathon Haralson...
Jan 21, 20261 hourS2Agriculture has a storytelling problem. We are often silent about our work, leaving the narrative open for others to write—and usually, they get it wrong. In this episode of “Your Ag Empire” podcast, host Jonathon...
Jan 14, 202630 minS2American agriculture is suffering from a massive empathy gap, and it is time to stop pretending that "hard work" is the only variable for success. In this episode of “Your Ag Empire” podcast, Jonathon Haralson...
Jan 7, 202624 minS2Most producers dread January because they attempt to compress a year’s worth of financial data into three weeks of chaos. This episode dismantles the traditional "shoebox of receipts" panic and replaces it with a...
Recent guests
Recent guests on Your Ag Empire. Study who booked and why before you pitch.
J
Jordan Morris
co-host of Jordan, Jesse, Go! and author of Youth Group, Jordan, Jesse, Go! and Free With Ads
T
Tyler Dickerhoof
leadership mentor, entrepreneur, host of the Impact Driven Leader community, author, Impact Driven Leader
C
Cassidy Johnston
JRC Ranch Management & Consulting
M
Mark Nelson
Dean of Cornell University’s School of Business, Service Pros Plumbing & Heating
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