PitchCentric
You Don't Know Vietnam podcast artwork
Updated 12 days ago · Refreshed hourly
businessarts

You Don't Know Vietnam

Hosted by Ian Paynton - We Create Content · 🇺🇸 US · EN · 70 episodes

Where this show ranks

Episodes
70
Last ep.
15 days ago
Avg length
35m
Booking Probability™
41
Stretch.
Sign in to score against your profile.
Estimated audience
,
Audience size not yet estimated
Listen Score
26
Niche reach.
Virality (30d)
50
Steady cadence.

Pitch Analysis

Sign in to see how your Guest Score compares to this show's Required Pod Score and get a Stretch / Match-fit / Anchor verdict.
Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Contact path
Verified email on file
Unlock verified contacts
Guest openness
Not signalled recently
Best topics to pitch
businessartssociety

About this podcast

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

businessartssociety

About the host

Ian Paynton - We Create Content hosts You Don't Know Vietnam, a business show with 70 episodes published.

Verified host email:████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches

E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future

May 4, 202641mEp. 70S1

In this 70th episode, former US ambassador to Vietnam Ted Osius shares a rare, first-hand view of Vietnam’s transformation; from post-war recovery to one of the most dynamic economies in the world today. We get into the

E69: Go live or get left behind: inside Vietnam’s e-commerce boom

Apr 13, 202638mEp. 69S1

E-commerce in Vietnam is big, but it's about to get A LOT bigger. Right now, it’s sitting at around 12–15% of total retail. But it’s growing at 2–3x the speed of offline, and the way people buy in Vietnam is changing fas

E68: The 9 cultural truths your brand MUST master to get started in Vietnam

Mar 30, 202635mEp. 68S1

You know the score! Vietnam is one of the fastest-growing markets in the world right now. But most global audiences and brands still don’t understand how it actually works. Sure, they see the headlines, but it's a diffic

E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room

Mar 2, 202630mEp. 67S1

Triathlon participation in Vietnam has grown nearly 30x in a decade. And Danang is about to host its first full-distance Ironman. In this episode, Ian Paynton speaks to Rob Zamacona , the General Manager of Sunrise Event

E66: Building a life in Vietnam: identity, business, and the search for home

Feb 10, 202635mEp. 66S1

In this episode of You Don’t Know Vietnam , Ian Paynton is joined by Gauthier D'haenens , a Vietnamese-born Belgian adoptee who returned to Vietnam as an adult searching for his biological parents — and instead found a v

E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'

Jan 26, 202633mEp. 65S1

Vietnam is no longer just a fast-growing economy or a low-cost manufacturing hub. It is entering what many local leaders now call an era of rising — defined not only by economic momentum, but by diplomatic agility, cultu

E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?

Jan 12, 202630mEp. 64S1

Tết has always been Vietnam’s most important moment of the year — culturally, emotionally, and commercially. For some categories, it can account for up to 40–45% of annual sales. But something feels different now. In thi

E63: Reduce emissions AND grow economically? Why Vietnam can do both

Dec 8, 202545mEp. 63S1

Michaela Baur is the Country Director of GIZ Vietnam , a German development agency with more than 30 years of experience working in Vietnam. Today, Ian asks the question on the tip of everyone's tongue: Can Vietnam reall

E62: Keeping soul, changing shape: Vietnam’s evolving identity

Nov 17, 202533mEp. 62S1

Vietnam is changing shape fast — but its soul hasn’t moved an inch. In this episode, Ian sits down with Vinamilk creative director Chieu Pham to unpack the cultural codes that remain constant beneath the country’s rapid

E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom

Nov 3, 202532mEp. 61S1

Vietnam’s economy is booming. Foreign factories are multiplying, GDP is surging, and global investors are calling it the next Asian powerhouse. But who’s really benefitting from this rapid growth? In this episode of You

Show notes

E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)

Oct 20, 202534mEp. 60S1

Many foreign leaders arrive in Vietnam full of confidence — armed with a leadership style that’s worked everywhere else. But within weeks, frustration sets in. Teams seem hesitant, feedback is quiet, and quick wins are n

E59: Navigating the grey area that can decide life or death for business in Vietnam

Oct 7, 202530mEp. 59S1

"That grey area or that almost darkness within a conversation can be life and death. And if you don’t have the trust to be able to have an honest conversation, you can meet an impasse and never move forward," says CBRE's

E58: Eat alone? Not in Vietnam — the F&B localisation playbook

Sep 22, 202536mEp. 58S1

What makes Vietnamese dining culture so unique—and why do so many global F&B brands stumble here? In this episode, Ian Paynton speaks with Loan Vu, hospitality expert and co-founder of SNL’s Diner in Hanoi. Loan shares h

E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb

Sep 8, 202544mEp. 57S1

If you're on LinkedIn and interested in Vietnam, you've probably already heard of Benji Lamb . He's the founder and CEO of Asia Circles , a company that partners with global brands to help them break into Vietnam’s retai

E56: Copywriting, killer audio ads and a drone show fail — the state of advertising in Vietnam

Aug 12, 202531mEp. 56S1

What’s really going on in Vietnam’s advertising scene? In this episode of You Don’t Know Vietnam , we sit down with creative director Espin Hoan to unpack the fast, loud, and ever-changing world of Vietnamese advertising

E55: Can Hai Phong become Vietnam’s Shanghai?

Jul 14, 202537mEp. 55S1

In this episode of You Don’t Know Vietnam , Ian Paynton travels (virtually) to Hai Phong — Vietnam’s third-largest city and rising industrial powerhouse — to speak with Koen Soenens , the Sales & Marketing Director of DE

E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen

Jun 30, 202527mEp. 54S1

In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew her brand Cultra Br

E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local

Jun 16, 202535mEp. 53S1

Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state of stand up comedy

E52: Is Vietnam's richest demographic being ignored by brands?

Jun 3, 202526mEp. 52S1

Vietnam’s Gen Z may get all the attention but there’s another demographic with deep pockets and untapped potential. In this episode, Ian Paynton speaks with Lai Tien Manh, Managing Director of market research and brandin

E51: Redefining "Made in Vietnam" with the rise of homegrown innovation

May 19, 202534mEp. 51S1

Thomas Binh Do is the Director for Global Business and Cooperation at VINASA, the Vietnam Software and IT Services Association. Using his experience working with more than 600 of Vietnam's tech companies, Thomas explains

Sponsors and advertisers

Sponsor detection runs nightly. Check back soon.

Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businessartssociety

Successful pitch examples

No public pitch examples yet for this show.

Generate your own personalised pitch

Best industries to pitch You Don't Know Vietnam for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

Similar podcasts to You Don't Know Vietnam

Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.

Frequently asked questions

How do I pitch You Don't Know Vietnam as a podcast guest?

You Don't Know Vietnam has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.

Who is the host of You Don't Know Vietnam?

You Don't Know Vietnam is hosted by Ian Paynton - We Create Content. The show is categorised under business (arts) and has published 70 episodes.

How many episodes does You Don't Know Vietnam have?

You Don't Know Vietnam has published 70 episodes.

What topics does You Don't Know Vietnam cover?

You Don't Know Vietnam regularly covers business, arts, society. It sits in the business category, with a arts focus.

Is it hard to get booked on You Don't Know Vietnam?

You Don't Know Vietnam is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is You Don't Know Vietnam currently accepting guest pitches?

You Don't Know Vietnam hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are You Don't Know Vietnam episodes?

Episodes of You Don't Know Vietnam average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does You Don't Know Vietnam typically look for?

Our data rates You Don't Know Vietnam's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.

Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.