
Your marketing team is probably making at least one sustainability claim right now that won’t hold up. Not on purpose; regulators are looking for exactly these claims, and they’re finding them. We go through the five...


business
Hosted by Will Richardson · business · EN
I am trying to change the way we work, the relationship we have our work and the world around us. We live in a complicated world with a lot of noise. But we need to be making decisions now and those decisions will have ramifications for decades. Will we always make the right decisions; no. But are we doing it for the right reasons I would like to say yes to that - speaking from my heart. This is an audible blog on what I am doing and what we as a business are doing. Some could say it is self promotion, it probably is a bit, I am trying to change the world and be a part of the solution BUT it is also my way to articulate where I am and keep a log of it for my future self and maybe others will learn from my mistakes as I am sure there will be loads!!
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for Sustainability Solved by Will Richardson.
Signup to Generate a PitchI am trying to change the way we work, the relationship we have our work and the world around us. We live in a complicated world with a lot of noise. But we need to be making decisions now and those decisions will have ramifications for decades. Will we always make the right decisions; no.
Sustainability Solved by Will Richardson is hosted by Will Richardson. The show has published 88 episodes to date.
Recent episodes include "Five Sustainability Lies Your Marketing Team Is Telling" (28 October 2026, 7 minutes), "Big Tech’s 215Mt Carbon Forecast: Sustainability News Top 10" (26 October 2026, 14 minutes), and "Community wind power: the co-op I almost built" (23 October 2026, 20 minutes).
Sustainability Solved by Will Richardson publishes roughly a few times a week, with episodes averaging 10 minutes across 88 episodes.
Booking probability for Sustainability Solved by Will Richardson is 32%, and the host is rated Selective on guests. Sustainability Solved by Will Richardson requires a Pod Score of 80 or higher. Sustainability Solved by Will Richardson's contact route on record: public web form.
The strongest fits for Sustainability Solved by Will Richardson are Business & Management Consulting and Photography, Polling & Other Services. Sustainability Solved by Will Richardson has a business audience.
Will Richardson hosts Sustainability Solved by Will Richardson, a business podcast with 88 episodes published.
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Your marketing team is probably making at least one sustainability claim right now that won’t hold up. Not on purpose; regulators are looking for exactly these claims, and they’re finding them. We go through the five...

Five tech companies are forecast to emit around 215 million tonnes of CO2e this year. That’s more than most countries, and it lands straight in your Scope 3. This is the Monday countdown: the 10 sustainability stories...

In 2005 I had a landfill site, a county council and a CFO happy to fund a community wind turbine. Then one phone call ended it all. This is the story of Wind Element, the community wind co-op I set up straight after my...

Starbucks says its reusable cup scheme cuts waste. I went looking for the independent study that proves it; there isn’t one. The maths on reusable cups genuinely works, as long as each cup gets used enough times to beat...

I was asked to run masterclasses on the environmental impact of AI, and I paused. My gut feeling is that AI’s environmental impact could dissipate within a year, possibly sooner. In this episode I look at why. People...

One planned data centre in Yorkshire could emit nearly twice the CO2 of every Gatwick flight in a year. That is where this week’s sustainability news starts. In this week’s top 10 sustainability news countdown, I take...

I share how helping the B Corp community, rather than selling to it, built Green Element's most robust long-term sales funnel. Subscribe for weekly sustainability intelligence, and tell me in the comments which story...

Local opposition has cancelled 260 billion dollars of US data centre projects this year, and Washington now wants the rest to pay for the grid they need. That's my number one story in this week's sustainability...

Episode #81
"It is not the critic who counts." Theodore Roosevelt's words sum up 25 years of helping organisations with sustainability better than anything I could write. In this episode of Sustainability Solved, I explain why the...

The EU's new green claims rules went live on 27 September, and they change what every business selling into Europe can say about sustainability. In this week's countdown I take you through the 10 sustainability stories...

Episode #79
The planet just had its annual check-up, and seven of the nine planetary boundaries that keep Earth liveable are now breached. In this episode I walk through what the 2026 Planetary Health Check actually tells us, in...

Episode #78
After more than 220 episodes, Sustainability Solved is changing. Weekly instead of monthly, with guest hosts running their own mini-series in their own fields. The final part of seven. In this episode: Seb Munden on...

Episode #77
Data centres are about to get a sustainability label, and most businesses have no idea which ones they rely on. That's where this week's countdown lands, and it's the second week running they've taken the top spot. I've...

Episode #76
I was told I did not have the academic ability to finish my masters in a year. I finished in a year, with good results. Part six of seven on why Sustainability Solved is changing format. In this episode: the one person...

A travel agent sold me a round the world ticket in ten minutes. A thesis on snowboarding in the Cairngorms quietly built the rest of my career. Part five of seven on why Sustainability Solved is changing format. In this...

We spent thirty years cleaning up the air over Europe. It worked, and new analysis says it has made the warming faster. That is the fact I could not stop thinking about this week, and it is waiting for you at the end of...

Episode #73
At nineteen I was offered the chance to be the youngest pub manager in the UK. I turned it down because of who told me to. Part four of seven on why Sustainability Solved is changing format. In this episode: managing...

Episode #72
I walked into hundreds of pubs before one offered me a job, on condition I dressed up as a chicken. It is still the best lesson in communication I have ever had. Part three of seven on why Sustainability Solved is...

This week confirmed something climate scientists have been tracking for years: the 1.5-degree target is no longer achievable. The UN's latest report projects a best-case scenario of 1.8 degrees of warming. That's not a...

Rainwater harvesting, a reed bed and a solar thermal shower in a Welsh cow field. The engineering was never the hard part. Part two of seven on why Sustainability Solved is changing format. In this episode: how a...
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