Oct 2, 202636 min
At 15, Em Manchee left home with no real qualifications and was homeless for a period of time. She went out to work and, almost by accident, kept finding herself drawn towards the numbers — whether she was working in a...
business
When It Matters
Hosted by Meshed · business · EN
About this Podcast:
Risk. Reward. Reality. The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
32%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for When It Matters.
Signup to Generate a PitchQuestions about When It Matters
What is When It Matters about?
Risk. Reward. Reality. The podcast that lifts the curtain on everything it takes to be a successful business owner- we talk to investors, accountants, bookkeepers and founders themselves as we uncover the lessons, stories and wisdom on running UK businesses.
Who hosts When It Matters?
When It Matters is hosted by Meshed. The show has published 49 episodes to date.
What has When It Matters covered recently?
Recent episodes include "From Homeless at 15 to Building Her Own Accountancy Firm | Em Manchee" (2 October 2026, 36 minutes), "Why Accountants are Irreplaceable Even When Technology does the Work | Dayle Rodriguez" (23 September 2026, 37 minutes), and "AI Won’t Just Change Accounting. It Will Change the Accounting Firm" (9 September 2026, 39 minutes).
How often does When It Matters publish?
When It Matters publishes roughly weekly, with episodes averaging 53 minutes across 49 episodes.
How hard is it to get booked on When It Matters?
Booking probability for When It Matters is 32%, and the host is rated Selective on guests. When It Matters requires a Pod Score of 80 or higher. When It Matters's contact route on record: verified email.
Who should pitch When It Matters?
The strongest fits for When It Matters are Accounting, Tax & Payroll and Business & Management Consulting. When It Matters has a business audience.
About the host
Meshed hosts When It Matters, a business podcast with 49 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 23, 202637 minTechnology is making accounting faster, more visible and increasingly automated. But if clients can see more of the work being done — and technology can do more of it — what are they actually paying their accountant...
- Sep 9, 202639 min
Bringing you a VERY special episode of When It Matters - Elle is joined by a wonderful co-host and returning guest, Ryan Pearcy of the Digital Transformers for a special trio of episodes all about AI, tech and the...
Sep 3, 202633 minBen and Crystal are both building accountancy firms of their own, but what does the future look like for smaller, independent practices in a profession being reshaped by AI, private equity and changing client...
Episode #45
AI Is Coming for Compliance — So What Happens to Accountants? | Laura McKenzie & Angela Brown
Aug 21, 20261h 5mIs AI really coming for accountants — or could it create a bigger opportunity for the firms willing to adapt? In this episode of When It Matters, Derek and Mark are joined by Laura McKenzie of Bright Flamingo, and...
View More
Aug 18, 202659 minWill AI replace accountants, or could it actually make the best accountants more valuable? In this episode of When It Matters, Derek Granger sits down with Alastair Barlow and Bepi Jones to explore what AI really means...
Aug 12, 202653 minWhy do so many businesses plateau, even when they're doing everything they think they should be? In this episode of When It Matters, Elle Noble and Mark Costello sit down with James Davenport, Partner at Moore Kingston...
Jul 30, 202640 minWhat does it really take to build a business from scratch? In this episode of When It Matters, we sit down with Luc Janssens to explore the realities of startup life—the incredible highs, the inevitable lows, and the...
- Jul 28, 20261h 21m
In this very special episode of When It Matters, James Sundin and Kieran James sit down with Derek Granger to share what it really takes to build an accounting business that stands out in 2026. From starting with just...
Jul 21, 202654 minRavi Shah grew up watching his parents build Vinod Shah & Company Accountants from a side hustle into a thriving family practice — founded in 1989 when Ravi was just 3 years old. Now he's at the helm, and he's doing...
Jul 15, 202632 minJoanne didn't set out to build a business. At 23, with a flat in negative equity and a bag of receipts from local taxi drivers and gardeners, she just needed to make ends meet. Seventeen years later, she's running...
Jul 8, 202659 minJohn Toon has spent over 20 years watching the accounting profession transform — from carrying backups home on a Friday night, to leading digital transformation at a 300-person firm, to now serving as Head of Technology...
Episode #37
"We filed a tax return from space" - Kirsty Mitchell and Alan Broome on genius accountant marketing
Jul 1, 20261h 34mS0<p>Kirsty Mitchell (FreeAgent) and Alan Broome (Acumenica) join Derek Granger to talk about marketing that doesn't feel like marketing 🌟</p> <p>Kirsty explains how FreeAgent turned "we're ready for MTD" into a campaign...
Episode #37
"We filed a tax return from space" - Kirsty Mitchell and Alan Broome on genius accountant marketing
Jul 1, 20261h 34mKirsty Mitchell (FreeAgent) and Alan Broome (Acumenica) join Derek Granger to talk about marketing that doesn't feel like marketing 🌟 Kirsty explains how FreeAgent turned "we're ready for MTD" into a campaign that...
Episode #36
Jeri Williams on Building a Multi-Million Pound Accounting Brand, AI & the Price of Visibility
Jun 18, 202643 minS0<p>Now this is one we couldn't wait to release...</p> <p>We had the one and only Jeri Williams of Smooth Accounting, Smooth Dubai, and the Digital Accountants Club joins us to discuss business growth, leadership...
Episode #36
Jeri Williams on Building a Multi-Million Pound Accounting Brand, AI & the Price of Visibility
Jun 18, 202643 minNow this is one we couldn't wait to release... We had the one and only Jeri Williams of Smooth Accounting, Smooth Dubai, and the Digital Accountants Club joins us to discuss business growth, leadership, personal...
Episode #35
"Stop Hiding Behind the Keyboard" | How Goodings Built a Firm Clients Don't Want to Leave
Jun 5, 202654 minS0<p>Sherelyn from Goodings Accounts joins Mark and Elle for a conversation about the human side of accountancy, the part the software can't replace ❌</p> <p>We talk Making Tax Digital and the looming gap for clients...
May 27, 202651 minS0<p>What does it take for international businesses to expand into the UK? 🚀</p> <p>In this episode of When It Matters, we sit down with Louise Morriss and Ed Wallis from Zedra to talk helping multinational companies...
May 11, 202648 minS0<p>Andrea Richards became pregnant at 15 and was told her future was over.</p> <p>Instead, she became a qualified accountant by 23, built a thriving accountancy practice, survived burnout, scaled a team, and launched a...
Apr 30, 202646 minS0<p>In this episode, Keeley Walker from Brisan joins Mark Costello to discuss how accounting is evolving beyond compliance — and why clients now expect far more.</p> <p>They cover culture, pricing, advisory services, and...
Recent guests
Recent guests on When It Matters. Study who booked and why before you pitch.
Best industries to pitch When It Matters for
PitchCentric classifies When It Matters under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Similar Podcasts
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Small Business Matters
26~366 listeners85% similar
The Business Frequency
84% similar
The Polished Business Podcast
17~246 listeners84% similar
About Small Business
27~384 listeners84% similar
Business is Fcking Hard
24~338 listeners84% similar
Startup Success: A Podcast for Founders & Investors
31~439 listeners84% similar
Podcasts like When It Matters
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ