What Would We Know: Pop Culture + Branding

What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week.Send us an email ⭐️ hello@whatwouldweknow.comOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

What Would We Know: Pop Culture + Branding is a society podcast hosted by Brooke (@sooklyn) and Georgia (@georgiacraw)., with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brooke (@sooklyn) and Georgia (@georgiacraw). hosts What Would We Know: Pop Culture + Branding, a society show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  What Would We Know: Pop Culture + Branding

  Taylor Swift Hidden in Plain Sight, Lando Just Wanted a Coke & The Mystery Man on Your License | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

  Sep 16, 202634 min

  Taylor Swift has Swifties decoding four very strange words, Lando Norris just wanted to drink his Coke in peace, and thousands of people in Michigan somehow ended up with the same mystery man on their driver’s licence. This week, we’re also talking about Duolingo’s very clever Fashion Week stunt, Sydney Sweeney’s latest controversial campaign, and whether getting everyone angry enough to talk about your ad now counts as a marketing strategy. Plus, the internet drama keeping us entertained, the customer service people who deserve far more recognition, and a reminder that some very successful people did not find the thing they became known for until much later in their careers. In this episode: Taylor Swift’s very suspicious SVU cameo and the Easter eggs everyone is trying to decode Why Lando Norris was apparently told to put down his Coke after the Spanish Grand Prix The printing mistake that put one random man on thousands of Michigan driver’s licences Duolingo teaching Fashion Week how to actually pronounce Hermès Sydney Sweeney’s Novig campaign and the backlash from female athletes Why your career does not need to have peaked by 30 What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

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  What Would We Know: Pop Culture + Branding

  Tiny Hills We’ll Die On, Australia’s Weird Dinner Habits & Things We’re Trying Not to Buy

  Sep 13, 202632 min

  Welcome back to the Monday work wife group chat, where the opinions are strong, the stakes are incredibly low and apparently we have a lot to say about laundry. This week, we’re sense checking the tiny hills we’re willing to die on. Brooke would like fabric softener removed from society, Georgia refuses to give up her top sheet, fortnightly red bin collection is simply not enough, doctors should be legally required to run vaguely on time, monthly pay needs to go and free trials should end before they quietly charge you $300 for an app you opened once. Then we introduce our workhorse product of the month, with Brooke making a very passionate case for the Omnilux Men LED mask and approximately zero effort to pretend she hasn’t researched it within an inch of its life. https://goalstogetglowing.com/2021/01/17/led-face-mask-research/ https://goalstogetglowing.com/2022/11/18/led-mask-omnilux-mens-review/ We also debut some data we absolutely did not ask for, courtesy of IKEA’s global food report. Apparently Australians cook from scratch more than the global average, love a microwave and air fryer, eat dinner suspiciously early and, most importantly, 64% of us are eating it in front of the TV. Honestly, fair. Then it’s time for retail therapy: summer dresses, coverlets, a surprisingly practical laundry trolley, Georgia’s desperate need for a phone with actual storage and Brooke attempting to justify $599 outdoor furniture after buying a house. Our work wife wisdom for the week: it’s gotten better before, and it will get better again. New episodes every Monday and Thursday. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  ListenShow Notes
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  What Would We Know: Pop Culture + Branding

  Raygun’s Breaking Badly, The Hannah Montana NFL Halftime Show & Alix Earle Family Drama | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

  Sep 9, 202643 min

  This week, the internet has given us documentaries, family drama, questionable brand behaviour and, naturally, a very serious campaign to bring Hannah Montana to the NFL halftime show. Brooke watched *Untold: Breaking Badly*, the new Raygun documentary, so you don’t have to. We get into the Olympic qualifying process, the brutally honest B-girls featured in the documentary, the moments that somehow made the whole Raygun saga even more confusing and whether reopening this chapter was actually the PR move anyone needed. Georgia has been watching *Earle Meets World*, which means it is time to unpack the extremely complicated Earle family dynamic. We’re talking Alix Earle, parents managing their influencer children, siblings working in the same industry, kids appearing on family reality TV and why influencer families might eventually have their own child-star reckoning. Then, a small creator says Brooks Running approached her to make 30 custom carabiner kits for an influencer trip, only to ask for the entire order as an in-kind collaboration. We discuss when a brand gifting request crosses over into simply asking a small business for hundreds of dollars of free products and labour. Elsewhere, Australia has apparently decided it needs its own Bass Pro Shop, with Anaconda opening a gigantic outdoor adventure store complete with a snow cave and live barramundi aquarium. Plus, Chicken Shop Date is coming to an end, Nathan Fielder has somehow made a three-hour A24 documentary with Elizabeth Holmes, Brooke continues her lifelong commitment to American deodorant and we discuss the only acceptable NFL halftime show: a full Hannah Montana concert special. Basically, another completely normal week on the internet. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  ListenShow Notes
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  What Would We Know: Pop Culture + Branding

  The Oreo Gate Group Chat, Vaseline Became Baseline & Dyson’s $799 Toothbrush | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

  Sep 2, 202644 min

  Hello friends we have so much to get through this week: we’ve got Mormon wives, mum group chat warfare and a toothbrush that may know too much. What’s the Internet Doing? The Secret Lives of Mormon Wives trailer has dropped, somehow we are already on season five, and Taylor is filming again. We also unpack the strange new debate around influencer boundaries: if you build a career sharing your life online, how much of that life do followers feel entitled to? Then, welcome to Oreo Gate , aka Real Housewives of Primary School. One mum asks everyone to stop packing Oreos, screenshots hit TikTok, AI songs get made and somehow Oreo walks away with millions of organic impressions. We also investigate why so many influencer brands seem to be quietly disappearing or going into liquidation, and whether having a huge audience ever actually meant you knew how to run a business. The Marketing Group Chat Dyson has apparently decided brushing your teeth is no longer technologically advanced enough, so naturally there is now a toothbrush with a camera, AI and a pressure jet. We also get into Kim Kardashian’s possibly very real elephant skin Birkin, Vaseline becoming “Baseline” after a creator accidentally launched one of the best organic brand moments in recent memory, and Ben & Jerry’s making freezer pillowcases for a UK heatwave. Special Interest of the Week Handroll sushi, Brumate cups and our ongoing complaint that Australia never gets the good colours. Work Wife Wisdom What Harry says about Sally says more about Harry than it does about Sally. In other words: sometimes other people’s opinions are just unpaid autobiographies. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠

  ListenShow Notes
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  What Would We Know: Pop Culture + Branding

  Everything Got More Expensive & Less Good, PLUS Your Anonymous Gossip | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

  Aug 30, 202625 min

  Our first ever bonus episode: anonymous gossip, a full sense check and the work wife wisdom you didn't know you needed. The Gossip: your anonymous submissions read out loud, unfiltered, including a housemate drama, a five year situationship making a comeback, a mum's best friend and a stepdad, a small town "murder," a marriage that ended over text at work, a workplace firing nobody saw coming, and a salsa instructor with main character energy paper bags that cost more than they should, protein powder and detergent losing their scoops, cinema tickets that no longer come with free popcorn, paying to pick your seat on a flight, shrinking airline meals, gyms changing your contract without telling you, password requirements that need a PhD, no free returns (store credit only) at some online stores, doctors' chatbots that take six minutes just to book an appointment, working out tax and tips in America, and whether rich people need a separate Netflix account for every house Special interest of the week: air fryers, why Kmart is quietly winning retail, and a proper microfibre cloth recommendation with a built-in scrubby corner Work Wife Wisdom: stop holding onto a mistake just because you spent a long time making it, the sunk cost fallacy explained Back to the regular show Thursday, with the internet doing what and the marketing group chat as usual What Would We Know is the Australian pop culture, gossip and branding podcast for anyone who's a little too online. Each week, Brooklyn and Georgia break down the celebrity gossip, internet culture moments and brand marketing fails everyone's talking about, plus the segments you'll want to send to your work wife. New episodes every week.

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