My Weekly Marketing

Your website can be stunning, your offer can be dialed in, and your copy can convert, yet your calendar still stays empty for one simple reason: nobody can find you. In this episode, I’m pulling apart the traffic...

Your website can be gorgeous and still quietly lose you clients in seconds. In this episode, I share a simple way to spot what is really happening when someone lands on your homepage, clicks around for a moment, and...

Entrepreneurship makes marketing feel like a hundred disconnected tasks, and fear can push us into scattered efforts that do not add up. In this episode, I walk through five common small business marketing mistakes and...

A robot answered the phone when I called a local shop, and it instantly reminded me how fragile trust is in small business marketing. That very first “hello” is not a throwaway moment, it’s a brand promise. When we...

They told you they were interested. They showed up for the call. They maybe even said, “This is exactly what I’ve been looking for.” Then the DM goes quiet and the email thread dies. If you’ve ever stared at your inbox...

In this episode, I break down four pieces of marketing advice I used to treat as law and explain why they stop working for me, and for my small business clients. I've replaced them with a simpler approach built on...

Marketing is starting to look the same everywhere, and AI is accelerating the slide toward safe, average choices. But that's not what good marketing is. In this episode, we dig into what the data says about email...

We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls flat when it starts with the business...

Your sales email can be perfectly written and still not sell. If it reads like an inventory list of what's included in your offer, people will skim it, shrug it off, and move on–even when your offer is genuinely good...

In this episode, I talk with Jermaine Ee, founder of Heirlight, about how to market products and services people actively avoid, using will creation and estate planning as the clearest example. We dig into trust...

Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the...

<p>Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the...

<p>What happens when AI starts deciding who gets seen, trusted, and recommended?</p><p>Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already shaping how people discover...

<p>What if a big slice of your ad budget never reaches a real human? <br/><br/>If you've ever stared at your digital ads dashboard thinking “the clicks are there, so why is nobody buying?” you’re not alone and you’re...

<p>In this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction...