May 14, 202613 minS7
In this episode, Ananya Bhargava interviews Lauren Auverset , Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial...
business
We Mean Business
Hosted by BizJournalism · business · EN-US
About this Podcast:
The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
Pitch Analysis
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about We Mean Business
What is We Mean Business about?
The “How to Cover Money” podcast series, produced by The Reynolds Center for Business Journalism, is designed specifically for journalists who want to cover business better on their beats.
Who hosts We Mean Business?
We Mean Business is hosted by BizJournalism. The show has published 77 episodes to date.
What has We Mean Business covered recently?
Recent episodes include "Parasocial relationships in the age of social media" (14 May 2026, 13 minutes), "Parasocial relationships in the age of social media" (14 May 2026, 13 minutes), and "Personalized persuasion and the role of AI" (28 April 2026, 22 minutes).
How often does We Mean Business publish?
We Mean Business publishes roughly every two weeks, with episodes averaging 18 minutes across 77 episodes.
How hard is it to get booked on We Mean Business?
Booking probability for We Mean Business is 31%, and the host is rated Selective on guests. We Mean Business requires a Pod Score of 80 or higher. We Mean Business's contact route on record: public web form.
Who should pitch We Mean Business?
The strongest fits for We Mean Business are News, Magazine & Book Publishing. We Mean Business has a business audience.
About the host
BizJournalism hosts We Mean Business, a business podcast with 77 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- May 14, 202613 minS7
In this episode, Ananya Bhargava interviews Lauren Auverset , Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial...
Episode #19
Personalized persuasion and the role of AI
Apr 28, 202622 minS7In this episode, Ananya Bhargava interviews Jacob Teeny , Associate Professor of Marketing at Northwestern University. The discussion explores personalized persuasion, the difference between persuasion and manipulation...
- Apr 13, 202623 minS10
In this episode, Quỳnh Lê interviews Marianne Jennings , an emeritus professor of legal and ethical studies in business at Arizona State University’s W. P. Carey School of Business. The discussion looks at business...
- Apr 8, 202617 minS7
In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage...
View More
- Mar 9, 202617 minS7
In this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences...
- Feb 11, 202613 minS7
In this episode, Ananya Bhargava interviews Benjamin Klopack , an Assistant Professor of Economics at Texas A&M University. The discussion tackles how subscription models shape consumer behavior and how proposed...
Dec 2, 202514 minS7In this edition of We Mean Business: “How They Did It,” Ananya Bhargava talks to Brontë Wittpenn about her recent award-winning coverage on the systemic use of a flawed estimator tool, 360Value, that leaves homeowners...
- Nov 20, 202521 minS10
In this episode of How They Did It, Quỳnh Lê talks with Alexa York, winner of the 2025 Barlett & Steele Award for Outstanding Young Journalist. York shares how her investigation at The Blade revealed radioactive...
- Nov 12, 202534 minS7
In this edition of We Mean Business: “How They Did It,” Ananya Bhargava interviews Megan Fan Munce and Susie Neilson about their recent award-winning investigation “ Burned .” This investigation highlights the systemic...
Aug 26, 202517 minS9Since 2021, college athletes have been able to profit off their name, image and likeness (NIL) through brand deals and endorsements. However, starting July 1, 2025, due to a legal settlement with the NCAA, athletes will...
- Aug 12, 202515 minS9
According to Veterans Affairs, there are nearly 32,882 veterans who were deemed homeless in January 2024. Nonprofits across the nation seeking to assist veterans face similar issues, especially in how they receive...
Episode #3
The FDA lets ‘risky drugs’ into the U.S. market, ProPublica reporter explains their investigation
Jul 17, 202515 minS9The vast majority of drugs prescribed in the United States, including antidepressants, antibiotics, and sedatives, are generic drugs, many of which are manufactured in overseas factories. While the Food and Drug...
- Jul 7, 202520 minS9
Congressional stock trading has been the topic of many pieces of legislation this past decade, but the U.S. is entering a new era with the Trump administration. After tariff movements that led to Democratic lawmakers...
- Jun 30, 202514 minS9
While Substack may be a departure from the traditional news formula, its platform has benefited many journalists, including Joseph Politano, the data journalist behind Apricitas Economics . In this episode of We Mean...
- May 27, 202516 minS7
In this episode, Ananya Bhargava interviews Lance Gharavi , an experimental artist and scholar, professor in the School of Music, Dance and Theatre, and Associate Director of ASU's Interplanetary Initiative. The...
- May 21, 202529 minS7
In this episode, Ananya Bhargava interviews Ed Finn , founding director of the Center for Science and the Imagination at Arizona State University. The discussion explores imagination in the context of technology, the...
- May 14, 202517 minS7
In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on...
- Mar 18, 202520 minS7
In this episode, Ananya Bhargava interviews Dr. Jacob Bethem , a professor at the School of Sustainability at Arizona State University. Focusing on the issue of greenwashing, the discussion explores how companies make...
- Jan 8, 202519 minS7
In this episode, Ananya Bhargava interviews Crystal Alvarez , an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion...
Recent guests
Recent guests on We Mean Business. Study who booked and why before you pitch.
J
James B. Steele
Pulitzer Prize & George Polk Winner
J
Jeffrey Timmermans
Reynolds Center
S
Steven Watkins
Cincinnati Business Courier
K
Kevin Dale
Arizona PBS
Best industries to pitch We Mean Business for
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