Sep 29, 20261h 22m
Most practice owners think they have a great culture. Almost none of them have a system for it. In this episode, Dr. Brianna Armstrong, medical director and co-owner of Firehouse Animal Health Centers in Austin, Texas...
business
Vet Launch
Hosted by John Younker, DVM, MBA · business · EN-US
About this Podcast:
As veterinarians, we are trained to handle the most complex problems in medicine and surgery. So why is it that the moment we look at a business items that we feel like we’re back in first-year anatomy?The truth is, the same brain that understands medicine can understand business concepts. If you are a clinic owner, a medical director, practice manager, an aspiring owner, or even a lead tech looking to understand the mechanics of how a practice actually runs, you’re in the right place. Every week, we’re going to tackle a new topic in the business of veterinary medicine.
Pitch Analysis
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
80/100
Required Score
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What is Vet Launch about?
As veterinarians, we are trained to handle the most complex problems in medicine and surgery. So why is it that the moment we look at a business items that we feel like we’re back in first-year anatomy? The truth is, the same brain that understands medicine can understand business concepts.
Who hosts Vet Launch?
Vet Launch is hosted by John Younker, DVM, MBA. The show has published 21 episodes to date.
What has Vet Launch covered recently?
Recent episodes include "How to Build Veterinary Culture Systems (that actually work) | Ep 20" (29 September 2026, 82 minutes), "How to Hire, Train, and Retain the Front Desk | Ep 19" (15 September 2026, 62 minutes), and "Top 10 Myths of Veterinary Practice Ownership (Part 1) | Ep 17" (1 September 2026, 38 minutes).
How often does Vet Launch publish?
Vet Launch publishes roughly every two weeks, with episodes averaging 47 minutes across 21 episodes.
How hard is it to get booked on Vet Launch?
Booking probability for Vet Launch is 29%, and the host is rated Selective on guests. Vet Launch requires a Pod Score of 80 or higher. Vet Launch's contact route on record: public web form.
Who should pitch Vet Launch?
The strongest fits for Vet Launch are Business & Management Consulting and Photography, Polling & Other Services. Vet Launch has a business audience.
About the host
John Younker, DVM, MBA hosts Vet Launch, a business podcast with 21 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 15, 20261h 2mS1
Debbie Boone never hired a CSR with a medical background, and her average receptionist stayed 15 years. In this episode, she breaks down how to hire, train, and keep the person who shapes every client's first and last...
- Sep 1, 202638 minS1
Top 10 Myths of Veterinary Practice Ownership (Part 1) with Peter Weinstein, DVM, MBA Think you can't own a veterinary practice because of student debt? Convinced you can't compete with corporate groups? In this...
- Aug 18, 202620 minS1
The exact cash flow system John Younker, DVM, MBA uses in his own veterinary practices: one credit card, two bank accounts, and a simple rule for paying yourself. No finance degree required.In this episode, Dr. Younker...
- Aug 3, 202649 minS1
On the Vet Launch Podcast, Dr. John Younker interviews Rod Finnegan of VetInsure about essential insurance for starting and growing a veterinary clinic, with a focus on workers’ comp and business insurance. Rod shares a...
View More
- Jul 14, 202626 minS1
When can I start to pay myself in a veterinary startup? In this episode, I walk through a break-even analysis, the simple financial model that answers this question with a real number: about 9 patients per day in our...
- Jun 30, 20261h 11mS1
What separates a vet practice that clears $600K a year from one losing money on the same revenue? It's not what you'd think. John Younker, DVM, MBA sits down with Professor Jeff Sanford, MBA of the UGA College of...
- Jun 17, 202627 minS1
How to Read a Veterinary Practice Profit & Loss Statement (P&L): Benchmarks, EBITDA, and Monthly DecisionsJohn Younker, DVM, MBA explains how veterinary practice owners can read and use a profit and loss (P&L) statement...
- May 28, 20261h 1mS1
Business Entities & Tax Strategy for Veterinary Practice OwnersDr. John Younker continues his Vet Launch Podcast conversation with Ruben Cruz of Crulliance Accounting on business entities and tax structures for...
- May 19, 202646 minS1
How to Choose an Accountant for Your Veterinary Practice (Vet Launch Podcast Ep. 10) Dr. John Younker interviews Ruben Cruz, CPA and founder of Cruliance ( https://crulliance.com/ ), about choosing the right accountant...
- May 5, 202652 minS1
Veterinary GPOs Explained: Discounts vs Rebates, Membership Fees, Vendor Alignment & Real Savings (with Vetcelerator CEO Drew Bartholomew)On the Vet Launch Podcast, host Dr. John Younker interviews Drew Bartholomew, CEO...
- Apr 27, 202642 minS1
How to Negotiate Lab Agreements: This is the episode that your sales rep would prefer you not listen to...Dr. John Younker breaks down how multi-year veterinary diagnostic lab agreements work and argues they function...
Episode #7
Episode 7: How to Set Veterinary Prices
Mar 31, 202648 minS1Pet owners spent over $140 billion on their animals last year. Veterinary revenue is up 40% since 2019. And yet practice profit margins just hit a 10-year low. Patient visits are down. Labor is consuming 40–50 cents of...
- Mar 9, 202657 minS1
Vet Clinic Startup Marketing: Branding, Websites, Local SEO, and Getting Found (with Jeremy DuPont)Dr. John Younker hosts Jeremy DuPont, a physical therapist-turned-marketer who started, scaled, and sold a cash-based PT...
Episode #5
Episode 5: Clinic Design
Mar 2, 202659 minS1Veterinary Clinic Design for StartupsEpisode five of the Vet Launch Podcast focuses on veterinary clinic design through the lens of maximizing income-producing square footage. Dr. John Younker interviews Shawn Rainey...
- Feb 11, 202650 min
Veterinary Real Estate: Finding & Negotiating Your Perfect Clinic Location!In Episode 4 of the Vet Launch Podcast, Dr. John Younker explores the crucial elements of finding and negotiating the ideal location for a...
- Jan 26, 202626 minS1
Episode 3: The Anatomy of a Veterinary Startup Loan In this episode of the Vet Launch Podcast, Dr. John Younker dives deep into the intricacies of veterinary startup loans, providing essential information for aspiring...
- Jan 26, 202654 minS1
Episode 2: The Real Pro's and Con's of Veterinary OwnershipIn this episode of the Vet Launch Podcast, Dr. John Younker sits down with Dr. Matt Bradley to discuss the raw realities of veterinary ownership. Dr. Bradley...
Episode #1
Welcome to the Vet Launch Podcast
Jan 6, 202619 minS1In this introductory episode, Dr. John Younker (DVM, MBA) kicks off a year-long mission to bridge the gap between the DVM and the CEO. From the gritty reality of de novo startups to your exit strategy, Dr. Younker pulls...
Recent guests
Recent guests on Vet Launch. Study who booked and why before you pitch.
D
Debbie Boone
Certified Veterinary Practice Manager, 2 Manage Vets
D
Dr. Peter Weinstein
veterinary industry leader, speaker, advocate for independent practice ownership, Veterinary Ownership Advocates
M
Matt Bradley
International Correspondent, All Saints Presbyterian Church
D
Dr. Brianna Armstrong
Firehouse Animal Health Centers
Best industries to pitch Vet Launch for
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