UPGRADE by CocoSpark

Have you ever listened back to a recording of your own sales pitch and cringed at a sentence you didn't even remember saying? In this episode, I break down the two-part method we use to train founders and CEOs on their...

Have you ever watched someone describe something extraordinary and shrink it down while they were saying it out loud? Today's episode is about the sentence that undoes premium positioning: the small apology leaders...

If someone asked you to describe your main offer in one sentence, could you actually do it? In this episode, we break down what separates a service from a brand, and what it actually takes to turn instinctive excellence...

If every client you've ever landed came through a referral, when was the last time you actually built that on purpose? In this episode, we break down why the biggest luxury houses, private banks, and executive search...

When someone buys from you, what are they actually paying for? This episode is about the gap between the service you sell and the room your client walks into once the work is done. We look at how Hermès, Apple...

When was the last time you raised your prices on a client who was already working with you, and how long did you put it off before you finally said it out loud? The moment you announce a price increase is one of the...

When you finish a major project, what do you actually do with it? Most founders pour months into one launch, then compress all of it into a single post and move on. In this episode, I break down how the most powerful...

When a client messages you at eleven at night — what do you actually do? That one moment says everything about how you position your business. In this episode, we talk about limits in a service business: the case for...

Nobody wakes up one morning and decides to treat their clients like a transaction... it happens slowly, quietly, until the magic that built your business is simply gone! In this episode of Upgrade, I sit down with...

What do you do when a client asks for a discount on your proposal? In this episode, we break down why the discount request is never a pricing problem, and the one sentence that holds your value, keeps the door open, and...

<p>Most people blame the price when a sale falls through. The timing, the client, the market. Rarely themselves.</p><p>In this episode, we talk about the six behavioural signals that quietly betray a mass market seller...

<p>How do you go from running a small production business in Bali to building multiple companies, living between Bali & Dubai, and surrounding yourself with some of the most connected entrepreneurs and...

<p>Today, the gloves come off. Fifteen plus one hard truths that most mentors and advisors think every single session and never have the courage to say to your face.</p><p>The kind of conversation that rearranges how...

<p>Today’s episode is a mindset reset.</p><p>We’re sitting down with Cece in Dubai, personal branding expert, who challenges everything you think you know about building your image.</p><p>In this conversation, we break...

<p>Your brand is sending a signal right now, and the question worth asking yourself honestly is whether that signal is attracting the clients you actually want, or quietly filtering them out before they ever reach...