
UN 417 - Kris Johns. AdGood.
AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting

Hosted by Gabriella Mirabelli · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.
Gabriella Mirabelli hosts Up Next with Gabriella Mirabelli, a business show with 100 episodes published.

AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting

MaryLeigh Bliss , chief content officer at YPulse , joins Gabriella Mirabelli to discuss YPulse 's Post-Social Playbook report, based on a survey of 1,500 13 to 39-year-olds in the US and Canada. The data makes clear tha

Jesse Weinstein is a partner at Phillips & Associates , a former Bronx prosecutor, and a U.S. Navy combat veteran who now represents employees in discrimination, retaliation, and whistleblower cases. In this conversation

Arnd Vomberg , Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without notice. Their findings, published in the International Journal of

Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss , co-director of the AI Disclosures Project , shares why he thinks that's the wrong place to look. The bigger ri

MaryLeigh Bliss , chief content officer at YPulse , brings proprietary brand tracker data to a conversation about how young consumers perceive entertainment and streaming brands right now. Media analyst Evan Shapiro join

In this episode , Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let go and faced with the fact that his "Plan B" was now his "Pla

Simon Blanchard , Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research , joins Up Next to discuss research published in the International Journal of Research in Market

Ron Rubin , entrepreneur and author of Gold in Your Backyard , built the Republic of Tea and River Road Family Vineyards over five decades while maintaining debt-free operations. His book, named after his father's expres

Paul D'Arcy , CMO at Moloco , explores how AI has fundamentally shifted the balance between human and machine decision-making in marketing, with digital advertising leading this transformation over the past decade. The c

MaryLeigh Bliss , Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and understanding the gap

Rick DeLisi , Lead Research Analyst at Glia and co-author of The Effortless Experience , discusses research showing that less than 30% of organizations achieve full value from customer support AI investments. The convers

Finola Kerrigan , professor of marketing at Birmingham Business School , spent ten years with colleagues studying James Bond fan communities online. Their findings, published in the International Journal of Research in M

In this episode, Mickie Kennedy , founder of eReleases , explains how small businesses can access national press distribution at a fraction of standard costs through eReleases' partnerships. The conversation covers why 9

MaryLeigh Bliss , chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube operates as the dominan

Rachel Boucher , head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pandemic accelerated pla

Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation systems are reshaping how consumers build identity and compete f

Tina Dietz , founder of Twin Flames Studios , explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while presentation-style de

MaryLeigh Bliss, Chief Content Officer at YPulse , discusses findings from two reports: the Social Media Monitor tracking platform usage trends and a deep dive into YouTube's role in Gen Z's lives. While marketers have f

In this episode, Jason Fairchild , CEO of tvScientific , discusses how performance marketing principles are being applied to connected TV advertising. The conversation covers deterministic attribution matching household
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Up Next with Gabriella Mirabelli is hosted by Gabriella Mirabelli. The show is categorised under business (marketing) and has published 100 episodes.
Up Next with Gabriella Mirabelli has published 100 episodes.
Up Next with Gabriella Mirabelli regularly covers business, marketing. It sits in the business category, with a marketing focus.
Up Next with Gabriella Mirabelli is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Up Next with Gabriella Mirabelli average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Up Next with Gabriella Mirabelli's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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