Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
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Contact path
Public web form
Booking probability
26%
Guest openness
Selective
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Signup to Generate a PitchWelcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Recent episodes include "AI Thought Leadership: What's Missing and What Works" (17 March 2026, 37 minutes), "Next-level analyst relations" (13 January 2026, 47 minutes), and "The secrets of cyber influencer marketing - Part 2" (20 August 2025, 25 minutes).
Lay of the Brand publishes roughly every few months, with episodes averaging 31 minutes across 39 episodes.
Booking probability for Lay of the Brand is 26%, and the host is rated Selective on guests. Lay of the Brand requires a Pod Score of 80 or higher. Lay of the Brand's contact route on record: public web form.
The strongest fits for Lay of the Brand are Marketing, Advertising & PR. Lay of the Brand has a business audience.
Lay of the Brand is a business show with 39 episodes published.
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Episode #39
<p>When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just...
Episode #38
<p>A new Sapio Research report finds that <b>92 percent of decision-makers</b> say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your...
Episode #37
<p>Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and...
Episode #36
<p>Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not...
Episode #35
<p>Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built...
Episode #34
<p>In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government...
Episode #33
<p>Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever...
Episode #32
<p>In this episode of Lay of the Brand, host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands...
Episode #31
<p>The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on...
Episode #30
<p>Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s...
Episode #29
<p><b>Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks.</b> <b>Influencer marketing is essential for B2B tech marketers and PR pros, too. <br/><br/>Carter Hostelly, CEO of LeadTail...
Episode #28
<p>What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to...
Episode #27
<p><b>Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do...
Episode #26
<p><b>For healthcare technology marketers, knowing where to focus your efforts and your resources starts with understanding what CIOs really want from you — and what they don’t. What’s the best way to reach this elusive...
Episode #25
<p>For tech marketers and PR pros, 2023 could be a wild ride, with an uncertain economy and new possibilities to engage with customers, the media, and influencers. Still, as we've seen in the 25 years since Merritt...
Episode #24
<p><b>As PR and marketing professionals, we’re consumed by the brand reputation of the clients and organizations we represent, but often fail to build our own personal brand. Carol Blymire, founder and CEO of Neon...
Episode #23
<p><b>Is the metaverse just the next "next big thing?" Or is it a totally new way of looking at interactivity and engagement? And what can marketers be doing now to make sure they aren’t left behind? Listen in for...
Episode #22
<p><b>In the final episode of our three-part series, we're looking at how to put the data you've gathered and the content you've created to work. What channels do you choose and what should you measure to see if you're...
Episode #21
<p><b>In part two of our three part series on federal account based marketing (ABM), we’re looking at creating powerful messaging and content strategies. How does research inform content, and how can you adapt to focus...
Episode #20
<p><b>With school districts across the country again embracing classroom learning, we're taking a look at how the marketing of educational technology (EdTech) has changed in recent times — and where EdTech marketers can...
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