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Hosted by Unknown Host · 🇺🇸 US · EN-US · 39 episodes
Established thought leaders with verified media credentials.
Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Unknown Host hosts Lay of the Brand, a business show with 39 episodes published.
When AI puts out generic surface level content, it doesn't build credibility and it doesn't sound like an actual person. And it absolutely doesn't deliver fresh ideas. So it's not really thought leadership. It's just mor
A new Sapio Research report finds that 92 percent of decision-makers say analysts directly shape their opinions on vendors and solutions. So how do you make analyst relations an effective part of your strategy? And what
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and mainta
Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed. It's
Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a
In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies f
Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever. On this epis
In this episode of Lay of the Brand, host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands. Nidhi sh
The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to
Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s maki
Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how y
What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle
Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do it rig
For healthcare technology marketers, knowing where to focus your efforts and your resources starts with understanding what CIOs really want from you — and what they don’t. What’s the best way to reach this elusive group,
For tech marketers and PR pros, 2023 could be a wild ride, with an uncertain economy and new possibilities to engage with customers, the media, and influencers. Still, as we've seen in the 25 years since Merritt Group's
As PR and marketing professionals, we’re consumed by the brand reputation of the clients and organizations we represent, but often fail to build our own personal brand. Carol Blymire, founder and CEO of Neon Strategies a
Is the metaverse just the next "next big thing?" Or is it a totally new way of looking at interactivity and engagement? And what can marketers be doing now to make sure they aren’t left behind? Listen in for insights fro
In the final episode of our three-part series, we're looking at how to put the data you've gathered and the content you've created to work. What channels do you choose and what should you measure to see if you're actuall
In part two of our three part series on federal account based marketing (ABM), we’re looking at creating powerful messaging and content strategies. How does research inform content, and how can you adapt to focus on the
With school districts across the country again embracing classroom learning, we're taking a look at how the marketing of educational technology (EdTech) has changed in recent times — and where EdTech marketers can find n
John Hammond
cybersecurity researcher, educator and content creator · Huntress
2 appearances on this show
Michelle Schafer
career transition and leadership coach · Schafer Coaching
2 appearances on this show
Pat Barrett
Unison
1 appearance on this show
Brian Chidester
Head of Global Strategy and Innovation for Public Sector at Adobe · Adobe
1 appearance on this show
Gianna Whitver
CEO · Cybersecurity Marketing Society
1 appearance on this show
Mark Amtower
the godfather of federal marketing
1 appearance on this show
Raj Khera
Make Media
1 appearance on this show
Oliver Cowley
Merritt Group
1 appearance on this show
Robin Campbell-Burt
Code Red Communications
2 appearances on this show
Michelle Shafer
Merritt Group
1 appearance on this show
Nidhi Mehta
Samsung Electronics America
1 appearance on this show
Carter Hostelley
LeadTail
1 appearance on this show
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Lay of the Brand is hosted by Unknown Host. The show is categorised under business (marketing) and has published 39 episodes.
Lay of the Brand has published 39 episodes.
Lay of the Brand regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
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Episodes of Lay of the Brand average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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