Episode #37
The VP of Sales Strategy, Without the VP of Sales Salary: Patrick O'Donnell on Fractional Leadership
What exactly does a Fractional VP of Sales do, and when does a business need one? In this episode of Up In Your (Family) Business, Todd Rimer talks with Patrick O'Donnell, founder and president of Top Tier Selling Solutions and a licensed Sales Xceleration Advisor based in Indianapolis. Patrick brings 30 years of award-winning sales leadership experience to small and mid-size businesses that are ready to grow but aren't sure what's holding them back, collaborating with owners across industries like healthcare, construction, manufacturing, and technology to build the sales strategy, structure, and talent needed to move from unpredictable revenue to sustainable growth. Patrick shares how he evaluates a company's sales strategy, process, talent, technology, and infrastructure before developing a custom plan tailored to its needs. He explains why fractional leadership goes beyond traditional consulting. Through his approach of diagnose, prescribe, and implement, he works alongside the sales team rather than simply providing recommendations from the sidelines. Todd and Patrick also discuss the importance of owner self-awareness, why sales and marketing need to remain aligned, the value of giving every voice on a sales team a seat in the assessment process, the challenges of changing long-standing sales habits, and AI readiness. As a business owner himself, Patrick speaks to what it means to be a true critical partner who is willing to tell a business owner what they need to hear. Patrick also shares examples of successful engagements that ultimately resulted in his helping clients hire a full-time sales leader to take over the organization he helped build.

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