Oct 26, 202652 min
Digital transformation was once sold as a destination. Today, we know the reality: it is a permanent state of being. As AI and Agentic Commerce accelerate the pace of disruption, your teams aren't just facing new...
About this Podcast:
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Verified email
Booking probability
38%
Guest openness
Selective
80/100
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What has Unpacking the Digital Shelf covered recently?
Recent episodes include "Change Management in an Age of Constant Transformation, with Chelsey Alexander, CEO at Open Gate Consulting, Jennifer Angelus, Sr Dir Digital Shelf at Danone, Malvika Jaggi, VP Partnerships at One Tree Brands, and Jyoti Malik, Sr Dir eCommerce at Belkin" (26 October 2026, 52 minutes), "From Webcasts to Generative Engine Optimization: 30 Years of Digital Evolution with Steven Javor Head of Digital Customer Experience and Channel Digital Commerce Canada" (21 October 2026, 40 minutes), and "What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr" (19 October 2026, 35 minutes).
How often does Unpacking the Digital Shelf publish?
Unpacking the Digital Shelf publishes roughly weekly, with episodes averaging 36 minutes.
How hard is it to get booked on Unpacking the Digital Shelf?
Booking probability for Unpacking the Digital Shelf is 38%, and the host is rated Selective on guests. Unpacking the Digital Shelf requires a Pod Score of 80 or higher. Unpacking the Digital Shelf's contact route on record: verified email.
Who should pitch Unpacking the Digital Shelf?
The strongest fits for Unpacking the Digital Shelf are Business & Management Consulting and IT Services & Software Development. Unpacking the Digital Shelf has a business audience.
About the host
Unpacking the Digital Shelf is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 21, 202640 minJamie Clapper here, and welcome to another episode of Unpacking the Digital Shelf: B2B Edition. Today, we’re joined by a true pioneer in the digital space—Steven Javor, Head of Digital Customer Experience and Channel...
Episode #381
What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr
Oct 19, 202635 minAs AI fundamentally changes how consumers discover and buy products, the digital shelf is evolving into the agentic shelf. In this episode, Todd Hassenfelt, Chief Decision Officer at firstmovr, breaks down why brands...
Oct 12, 202641 minSocial is continuing to evolve as a channel for discovery and commerce, with AI accelerating that evolution, bringing social content and product discovery closer together. And that creates an interesting new dynamic for...
Oct 12, 202642 minJeriad Zoghby has spent more than 20 years as the C-Suite whisperer for commerce with stints at leading firms like Accenture and IPG. He’s no longer whispering, he is shouting to the rooftops as the author of a new book...
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Oct 2, 202626 minBonus Episode! Tune in to hear the themes and takeaways from this year's Grocery Shop 2026 in Las Vegas, live from the show floor.
Episode #378
There’s No Better Time to be a Change Agent Than Now, with Paul Acito, CEO at Lyftbridge Innovation
Sep 28, 202641 minPaul Acito has spent decades leading transformation at global giants like Medtronic and 3M, and now is running Lyftbridge Innovation, helping enterprises use AI to drive transformation and measurable business impact...
Sep 21, 202641 minWinning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is continuously measured and optimized. Especially when...
Sep 14, 202637 minSelling at Walmart? Then this podcast is for you, with two of the sharpest brains in the ecommerce business, Russ Dieringer, Founder and Claire McBride, VP of Research and Education from Stratably. All the latest data...
Episode #375
The Orchestration of Winning the Recommendation, with Jing Feng, Co-founder and COO at Bluefish
Sep 7, 202633 minAs the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional search-based journeys. And with studies showing that...
Sep 1, 202637 minIn this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application of AI in B2B e-commerce, distribution, and...
- Aug 31, 202629 min
Elise Barry has observed the shopper's growing control over their journey firsthand, moving from her early days managing spreadsheets on the agency side of ecommerce to her current role leading digital capabilities at...
Episode #373
The Sunscreen That AI Forgot, with Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf
Aug 24, 202629 minAI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf, saw it happen in real time: a live...
Aug 11, 202628 minMarketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketplace, brands are rethinking how and where they...
- Aug 10, 202636 min
Moments of great transformation, chaos, and opportunity, as we are in now, require thoughtful and transformational leadership. Now in her 11th year at Danone, Jennifer Angelus has elevated her career from an associate...
Aug 4, 202632 minToday, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different people in a B2B manufacturing company to define...
- Aug 3, 202638 min
Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and collaborative leadership skills. Keith Lehman...
- Jul 27, 202641 min
Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, thanks to our guest today, Catherine Hayden, Chief...
- Jul 20, 202638 min
VP of Marketing & Commerce Sha Atakhanov has been driving growth and innovation at homepathic brand Boiron for almost 17 years. From booking some of the first ads on Amazon to being an inaugural brand running shoppable...
Episode #367
The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ
Jul 13, 202630 minAI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and the DSI teamed up on a combined report featuring...
Recent guests
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