Hosted by Digital Shelf Institute · 🇺🇸 US · EN · 370 episodes
Established thought leaders with verified media credentials.
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Digital Shelf Institute hosts Unpacking the Digital Shelf, a business show with 370 episodes published.
So it turns out when you survey brand marketers, and then their consumers, you all are not on the same page. But if you get on the same page, if you get past logic and really mine the emotional layer of your consumers, y
The apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jason O’Toole, Head of Connected Commerce & Media at G
The leadership guru James C. Maxwell said “Change is inevitable. Growth is optional.” Feels apt to this moment, doesn’t it? People are anxious about the impact AI will have on their lives and careers. The pace and intens
As always with the three-legged stool of people, process, and technology, it’s the tech that gets all the buzz while it’s getting the other two legs right that really determine success or failure. Jo Lambadjieva, Founder
In this episode, we unpack the key findings from the newly released Inside Digital & eCommerce 2026 report from Arktic Fox & Six Degrees Executive. The report is a deep dive into how Australian retailers and brand manufa
When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product
By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across
Being a challenger brand in the highly competitive baby formula category is not for the faint of heart. To the contrary, at HiPP Organic it takes a lot of heart, built from the family founders who needed a formula that t
Retail media is attracting more investment than ever. Budgets are increasing. Networks are expanding. Expectations are rising. But one big question still sits underneath all of it: what actually drives performance? Becau
After one of the first gatherings of some ecommerce leads that I helped put together around 10 years ago, I will never forget what one of the attendees said to me - “thanks to this, I found my people.” From that sentence
EyeBuyDirect sells millions of pairs of glasses every year on their website, which makes every instant a shopper spends on their site a moment of truth. Sunny Jiang, CEO and President at EyeBuyDirect Inc, saw the potenti
The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasing
As someone who grew up in New England, 100 year old Jordan’s Furniture was a brand that stood out among the rest. Eliot and Barry Tatlemen were the brothers at the head of the company who dominated my childhood TV with t
There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can’t trust what people say, you have to know what they do. Bring in the IAB. They, along with TalkShop
With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Tesco, Florian Clemens is a human representation of all sides of omnicha
What happens when your brand doesn’t own the transaction, but still needs to influence the path to purchase and build a direct customer relationship? Ryobi is sold exclusively through Bunnings, which means the retailer o
Some of the most inspiring stories in our industry are when a company who has been a leader in their category for more than 100 years can find the grit, determination, and change management energy to transform to meet to
Once a person takes a tour of Bunnahabhain, one of CVH Spirit’s renowned distilleries in Scotland, established in 1881, it is likely that their average order value will double. The experience is the key. The trick is the
We really are trying desperately hard to be the no-hype machine on all this AI and Agentic stuff. We have an incredible partner in that effort, who brings outstanding research and analysis to the fight. Yes, listener, Ru
Lauren Schiavone spent 17 years at P&G as a brand manager and a builder of ecommerce from the ground up. She has now taken that wealth of process, tech, and organizational experience and combined it with a deep understan
Emily Jones
Professor of Physical Education Teacher Education · Professional Sitter Services
1 appearance on this show
Sonal Gandhi
Chief Content Officer · Lead Summit
1 appearance on this show
Chris Perry
Head of Cybersecurity Product Management · Amberley Village Police Department
1 appearance on this show
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Unpacking the Digital Shelf is hosted by Digital Shelf Institute. The show is categorised under business (management) and has published 370 episodes.
Unpacking the Digital Shelf has published 370 episodes.
Unpacking the Digital Shelf regularly covers business, management, marketing. It sits in the business category, with a management focus.
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