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Hosted by Robert West · 🇺🇸 US · EN · 59 episodes
Established thought leaders with verified media credentials.
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
Robert West hosts Unlocking Behaviour Change, a science show with 59 episodes published.
Continuing on the ‘Top 5 Decision Fails’, Robert and Jamie discuss: ‘I didn’t think’. Why don’t leaders appear to think through the consequences of starting wars? When will the AI bubble burst? Thinking things through co
In this mini-series on the top five decision fails, Robert and Jamie discuss five important things we fail to do, or do properly, that lead to mistakes in decision-making. We don't claim that this is the be-all and end-a
In this new mini-series, Robert and Jamie go through candidates for the five biggest decision-making mistakes and how to avoid them - maybe. The first one is ‘I didn’t look’ . . . Sounds obvious - but there are important
The Behaviour Change Wheel is geared towards behaviour change interventions that might be delivered by governments, comms agencies, service providers, companies or teams whose role is to influence the behaviour of whole
Robert and Jamie delve into a class of Behaviour Change Techniques called 'Advise specific behaviour BCTs' in the BCT Ontology . Some are a bit weird, but among them is advising on practice. They discuss what’s the best
What if you had a list of everything you could possibly do to change behaviour? Well, today Robert talks about such a list: The Behaviour Change Technique Ontology and also how you can see it and use it yourself! Robert
What is a ‘behaviour change technique’ (BCT)? How does the way you deliver a technique affect the outcome? What is the difference between a thought and a behaviour? Join Robert and Jamie as they introduce this highly use
AI - curse or cure, or both or neither? Most behavioural researchers are using AI in some aspects of their work. But are the benefits outweighing the costs? How can we do it most productively, and what are the pitfalls t
Robert and Jamie ask the deepest questions imaginable . . . At least according to AI chatbots. Where do our values and moral intuitions come from and what do we do with them? Why are ideas that seem ‘obvious’ to us not u
Is stealing always bad? Are we all hypocrites? What do we do when our morals conflict with our own self-interest? Join Robert and Jamie as they discuss values, ethics and judgements, exploring ideas from a Substack artic
Our sense of justice plays a huge role in our moral judgements and our behaviour. But there are many different versions of justice - what is justice for one person is gross unfairness for another. In their journey throug
Robert and Jamie continue to explore sources of likes and dislikes (in the broadest sense) and in this episode move on to 'power' and how that relates to leadership. Robert reflects on the idea that often people don;t ju
Humans appear to need some kind of purpose to our existence. It might be directed at spiritual enlightenment, furthering the well-being of the species, personal growth, getting good at something, or even just collecting
What are cravings and what causes them? Craving is weird. You'd think that the more we enjoy something the more we would crave it. Not so. We crave things we don’t even like! As part of the series on what people do and d
What would life be like without entertainment? Is beauty integral to a good life? Is all art subjective? As part of their wide-ranging look at what people do and do not like, Robert and Jamie explore the world of aesthet
Staying alive is terribly important to us . . . under certain circumstances. Why do we behave in ways that actually damage our bodies and shorten our lifespan? Robert and Jamie discuss what is going on and how life and d
Robert continues to explore the different factors that act as sources of liking and disliking and has asked his AI friend Claude to review his list and suggest how these could be usefully grouped. One crucial grouping co
Robert has been busy making a list of things we like and things we dislike... Or do we? One person’s meat is another person’s poison. The duo also discuss drinking culture, life and death, and wanting to feel less bored.
So much of what we do stems from anticipated comfort, pleasure or satisfaction, or relief from pain or discomfort. So a really important target when trying to change behaviour is creating these anticipated feelings. We d
As part of their exploration into the updated COM-B and the CACTIS tool, Robert and Jamie discuss one of the big reasons for changing behaviour: because people think it's a good idea! But there is so much to unpack here
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Unlocking Behaviour Change is hosted by Robert West. The show is categorised under science (social) and has published 59 episodes.
Unlocking Behaviour Change has published 59 episodes.
Unlocking Behaviour Change regularly covers science, social, society. It sits in the science category, with a social focus.
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