science
Hosted by Robert West · science · EN
Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance. Want more? Check out our latest books: Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y React: Harness Your Animal Brain: https://shorturl.at/yiFQ9 Sign up to Robert’s Substack: https://robertwest100.substack.com/ Subscribe to the UBC YouTube channel: / @unlockingbehaviourchange
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for Unlocking Behaviour Change.
Signup to Generate a PitchWelcome to the Unlocking Behaviour Change (UBC) podcast, a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making.
Unlocking Behaviour Change is hosted by Robert West. The show has published 74 episodes to date.
Recent episodes include "Can we tell when people are lying to us?" (27 October 2026, 25 minutes), "Communication for behaviour change" (20 October 2026, 27 minutes), and "Can we make economic theory more accurate if we base it on behavioural science?" (13 October 2026, 26 minutes).
Unlocking Behaviour Change publishes roughly weekly, with episodes averaging 27 minutes across 74 episodes.
Booking probability for Unlocking Behaviour Change is 32%, and the host is rated Selective on guests. Unlocking Behaviour Change requires a Pod Score of 80 or higher. Unlocking Behaviour Change's contact route on record: public web form.
The strongest fits for Unlocking Behaviour Change are Therapists & Other Health Practitioners and Scientific Research & Development. Unlocking Behaviour Change has a science audience.
Robert West hosts Unlocking Behaviour Change, a science podcast with 74 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #75
As UK Celebrity Traitors nears its finale, Robert and Jamie discuss the psychology of lying and deception – and just as importantly, how good are we at detecting lies? A mega review of the research evidence put us at...
Episode #74
Robert has been to China with Susan (Michie) to launch the Chinese translation of the Behaviour Change Wheel book. Robert waxes lyrical about what a wonderful time he had and how smart, fun, and kind his hosts were, and...
In the previous episode, Robert castigated economics and economists' concept of 'utility' as fundamentally flawed, leading to models whose predictions keep being wrong. This week, Robert sketches out a way of thinking...
Robert has a bone to pick with economic theory . . . In fact, he wants to pick its bones clean and start over with a much better theory for everyone! Join the duo as they discuss what economic theory gets wrong and how...
Derisory amounts of money paid for a piece of work called an 'honorarium' seem ok when if they were a 'fee', it would be insulting! Robert and Jamie discuss how we react differently to the same things when they are...
Robert and Jamie discuss the crucial question of how we classify and label things: one of the most basic things that we do in our mental and social world. But in an infinitely complex universe, putting things into boxes...
Episode #69
Robert and Jamie pay tribute to Dolly Parton - and Jamie plugs his video on her which can be found here - and then discuss how our intuitions about probability can be seriously misleading - leading to disastrous...
Robert and Jamie discuss various ways in which we understand probability, including a tendency to 'overchunk' probabilities ('possible', 'likely'), and how these can lead to disastrous decisions. Want more? Check out...
Robert makes the bold claim that 'probability' underlies all knowledge and that behavioural scientist should always be thinking about knowledge and claims we make in terms of 'priors' (their judgement of the likelihood...
Episode #66
Robert and Jamie discuss the ubiquitous phenomenon, illustrated by one of the episodes in The Odyssey, that the first priority of our motivational system is not necessarily our best interests, or even what we most enjoy...
In the second half of a two-parter, Robert explains the limitations of the Theory of Planned Behaviour and how the COM-B model addresses these. The Theory of Planned Behaviour is EXTREMELY widely used and increasingly...
Episode #64
The COM-B model of behaviour was put forward in 2011 as a comprehensive model of behaviour, capturing influences that lay within individuals (capability and motivation) as well as the outside world (opportunity). It has...
Episode #63
Last but not least in our miniseries on decision fails we have 'I didn't ask'. Even when we think we know it all, we should often ask for another opinion or perspective. And we should always reflect on our own...
In the mini-series on decision fails - common things that we fail to do that result in mistakes when making decisions - this episode covers our failures of imagination. Robert thinks this plays a large part in the...
Continuing on the ‘Top 5 Decision Fails’, Robert and Jamie discuss: ‘I didn’t think’. Why don’t leaders appear to think through the consequences of starting wars? When will the AI bubble burst? Thinking things through...
In this mini-series on the top five decision fails, Robert and Jamie discuss five important things we fail to do, or do properly, that lead to mistakes in decision-making. We don't claim that this is the be-all and...
In this new mini-series, Robert and Jamie go through candidates for the five biggest decision-making mistakes and how to avoid them - maybe. The first one is ‘I didn’t look’ . . . Sounds obvious - but there are...
Episode #57
The Behaviour Change Wheel is geared towards behaviour change interventions that might be delivered by governments, comms agencies, service providers, companies or teams whose role is to influence the behaviour of whole...
Robert and Jamie delve into a class of Behaviour Change Techniques called 'Advise specific behaviour BCTs' in the BCT Ontology . Some are a bit weird, but among them is advising on practice. They discuss what’s the best...
Episode #56
What if you had a list of everything you could possibly do to change behaviour? Well, today Robert talks about such a list: The Behaviour Change Technique Ontology and also how you can see it and use it yourself! Robert...
Recent guests on Unlocking Behaviour Change. Study who booked and why before you pitch.
PitchCentric classifies Unlocking Behaviour Change under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Circuit Breaker: Rewiring Your Decisions
The Behavior Shift Show
The Braintrust "Driving Change" Podcast
Behavioural Science for Marketers
Choiceology with Katy Milkman
The BIT podcast
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ