
Episode #8
My 1st Gig: What a Ballpark Taught Her About Branding with Amber Ginop
Long before she was Director of Marketing at HexArmor, Amber Ginop was working the promotions team for the West Michigan Whitecaps — running t-shirt tosses, hamburger costume races, and dizzy bat contests in the summer sun. It was there she made an unexpected connection: every fun promotion was really a brand awareness campaign. That realization launched a career that took her through the Detroit Tigers, Nike, MLive Media Group, and a move to Alabama before landing at HexArmor, where she's spent the last decade building the brand. Ryan and Amber talk career pivots, the power of showing up with energy, why connections matter more than you think, and her advice for anyone afraid to take the next leap: try new things, and it's okay to fail.






