Hosted by Erik Hatterscheidt · 🇺🇸 US · EN · 75 episodes
Established thought leaders with verified media credentials.
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Erik Hatterscheidt hosts Tourism Marketing Mastery, a business show with 75 episodes published.
Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all thr
As we move further away from Covid and the inflation it caused, economies are shifting. The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything i
I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form o
I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses. I’ve broken them down into 5 categories which include branding, building sale
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at ehattersc
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. If you have a marketing related question you’d like me to address on the podcast email me at ehatter
Pricing strategies you should be considering going into 2024. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. If you have a marketing rela
Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism market
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but al
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of h
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these l
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com
I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, emai
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com To get the
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contac
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this epis
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his
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Tourism Marketing Mastery is hosted by Erik Hatterscheidt. The show is categorised under business (marketing) and has published 75 episodes.
Tourism Marketing Mastery has published 75 episodes.
Tourism Marketing Mastery regularly covers business, marketing. It sits in the business category, with a marketing focus.
Tourism Marketing Mastery is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Tourism Marketing Mastery average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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