Oct 7, 202530 minS0
<p >Why does tourism need its own strategic development model?Each destination is unique, and is at a different stage of its lifecycle. And tourism isn't even an industry, it is a collection of services. Yet, most...
business
High-Yield Tourism
Hosted by Gary Bowerman and Dr · business · EN
About this Podcast:
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
Pitch Analysis
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Contact path
Public web form
Booking probability
18%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about High-Yield Tourism
What is High-Yield Tourism about?
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
Who hosts High-Yield Tourism?
High-Yield Tourism is hosted by Gary Bowerman and Dr. The show has published 23 episodes to date.
What has High-Yield Tourism covered recently?
Recent episodes include "Can the SOAR Framework Elevate the Quality of Destination Development?" (7 October 2025, 30 minutes), "Why the Economic Geography of Tourism Really Matters to Destinations" (24 September 2025, 32 minutes), and "Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA" (18 September 2025, 25 minutes).
How often does High-Yield Tourism publish?
High-Yield Tourism publishes roughly every two weeks, with episodes averaging 31 minutes across 23 episodes.
How hard is it to get booked on High-Yield Tourism?
Booking probability for High-Yield Tourism is 18%, and the host is rated Selective on guests. High-Yield Tourism requires a Pod Score of 80 or higher. High-Yield Tourism's contact route on record: public web form.
Who should pitch High-Yield Tourism?
The strongest fits for High-Yield Tourism are Travel Agencies & Tours and Event & Concert Promoters. High-Yield Tourism has a business audience.
About the host
Gary Bowerman and Dr hosts High-Yield Tourism, a business podcast with 23 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 24, 202532 minS0
<p >"Spatial, economic and social processes shape tourism development - and tourism, in turn, reshapes economic spaces.” This week, Gary chats with Joao Romao, Associate Professor at Yasuda Women’s University in Japan...
- Sep 18, 202525 minS0
<p >“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically championed...
- Sep 2, 202529 minS0
<p>Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens journey from...
- Aug 21, 202535 minS0
<p >"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are exacerbated in...
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Episode #18
High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?
Aug 12, 202534 minS0<p >"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms High-Yield and...
- Aug 7, 202533 minS0
This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using the 6-month Expo as a...
Episode #16
Turning Around Indonesia's Underperforming International Tourism Marketing, with Nur Wulan T
Jul 23, 202533 minS0<p >“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism, but only if we pair them with clarity, consistency and digital response. It tries to promote everything all...
- Jul 17, 202532 minS0
<p>From China to Chile, Norway to Namibia and the US to New Zealand, Dark Sky Tourism is a fast-diversifying niche segment. But how does the tourism industry and the scientific community distinguish between terms like...
- Jul 4, 202529 minS0
<p>The world of travel and tourism is still struggling to grasp the potential value of digital nomads. Are they remote workers? Are they laptop backpackers? Is digital nomadism a lifestyle? Is it a tourism segment? What...
- Jun 20, 202534 minS0
<p>Tourism conferences and the travel media are awash with discussions, references to and articles about "Authentic Experiences" - and the need to engage with and sate travellers' diversifying desires for meaning, fun...
- Jun 12, 202527 minS0
<p>High-yield tourism focuses on optimising source markets and segments - but is this compatible with destination capacity building? To kickstart Season 2 of the High-Yield Tourism Podcast, Gary and Jens discuss the...
Episode #11
A New Era of High-Yield Tourism in Thailand, with Chattan Kunjara, Tourism Authority of Thailand
Jan 15, 202532 minS0<p>"The pandemic changed everything." In 2019, Thailand received almost 40 million visitors but a two-year border closure saw "the travel industry basically shut down" during Covid. Chattan Kunjara recently retired...
Episode #10
Rethinking High-Yield Tourism for Muslim Travellers, with Fazal Bahardeen, CrescentRating
Jan 8, 202525 minS0<p >The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen, Founder of Singapore-based...
- Oct 28, 202430 minS0
<p>Since reopening in 2022, Australia has implemented an International Diversification Strategy for its Visitor Economy. This week, Gary welcomes Samantha Palmer, General Manager of Visitor Economy & Client Programs at...
- Oct 8, 202423 minS0
<p>This week, Gary and Jens discuss the changing economics of tourism in the post-pandemic era, and argue that irrational labels like 'mass' and 'luxury' simply don't work any more. Myriad factors will drive strategy...
Episode #7
Building High-Yield Tourism into Lifetime Experiences in Nepal, with Raj Gyawali, Social Tours
Sep 25, 202428 minS0<p >Jens enjoys an illuminating discussion with Raj Gyawali, Founder of Social Tours in Nepal. Jens and Raj explore a range of concepts, including Lifetime Experiences, Narrative Storytelling, Seasonal Discovery...
- Aug 22, 202433 minS0
Gary and Jens chat to Jon Mamela, Chief Commercial Officer of Travel Alberta about developing high-yield tourism in one of Canada’s most beautiful provinces. Promoted as Canada’s Wild Side, Alberta is home to...
Episode #5
Rethinking Culture, Heritage & Diversity in High-Yield Tourism, with Hafsa H. Mbamba & Enver Duminy
Jul 27, 202436 minS0<p >What is the role of cultural stewardship in new tourism strategies? This week, Gary welcomes Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and Enver Duminy, CEO of Cape Town Tourism, to discuss how...
- Jul 7, 202433 minS0
<p>Gary and Jens reflect on their trip to Cebu, the Philippines, to attend the 1st UN Tourism Forum on Gastronomy Tourism for Asia Pacific. The event formed part of the annual UN Tourism Commission Meeting for East Asia...
Recent guests
Recent guests on High-Yield Tourism. Study who booked and why before you pitch.
G
Gary Bowerman
Founder & Managing Director, Asia Travel Re:Set, Asia Travel Re:Set
J
Joao Romao
Yasuda Women’s University
H
Haydn Marriner
BYATA
Y
Yock Song Law
Ludus Lab
Best industries to pitch High-Yield Tourism for
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