Hosted by Gary Bowerman and Dr · 🇺🇸 US · EN · 23 episodes
Established thought leaders with verified media credentials.
Hosted by Gary Bowerman and Dr. Jens Thraenhart, High-Yield Tourism discusses the fast-changing global tourism landscape with a focus on rebalancing visitor economy growth and development.
Gary Bowerman and Dr hosts High-Yield Tourism, a business show with 23 episodes published.
Why does tourism need its own strategic development model?Each destination is unique, and is at a different stage of its lifecycle. And tourism isn't even an industry, it is a collection of services. Yet, most countries,
"Spatial, economic and social processes shape tourism development - and tourism, in turn, reshapes economic spaces.” This week, Gary chats with Joao Romao, Associate Professor at Yasuda Women’s University in Japan, about
“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically championed backpacki
Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens journey from Japan t
"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are exacerbated in South
"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms High-Yield and High-Val
This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using the 6-month Expo as a
“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism, but only if we pair them with clarity, consistency and digital response. It tries to promote everything all at onc
From China to Chile, Norway to Namibia and the US to New Zealand, Dark Sky Tourism is a fast-diversifying niche segment. But how does the tourism industry and the scientific community distinguish between terms like Starg
The world of travel and tourism is still struggling to grasp the potential value of digital nomads. Are they remote workers? Are they laptop backpackers? Is digital nomadism a lifestyle? Is it a tourism segment? What is
Tourism conferences and the travel media are awash with discussions, references to and articles about "Authentic Experiences" - and the need to engage with and sate travellers' diversifying desires for meaning, fun and f
High-yield tourism focuses on optimising source markets and segments - but is this compatible with destination capacity building? To kickstart Season 2 of the High-Yield Tourism Podcast, Gary and Jens discuss the challen
"The pandemic changed everything." In 2019, Thailand received almost 40 million visitors but a two-year border closure saw "the travel industry basically shut down" during Covid. Chattan Kunjara recently retired after a
The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen, Founder of Singapore-based Crescen
Since reopening in 2022, Australia has implemented an International Diversification Strategy for its Visitor Economy. This week, Gary welcomes Samantha Palmer, General Manager of Visitor Economy & Client Programs at AUST
This week, Gary and Jens discuss the changing economics of tourism in the post-pandemic era, and argue that irrational labels like 'mass' and 'luxury' simply don't work any more. Myriad factors will drive strategy shifts
Jens enjoys an illuminating discussion with Raj Gyawali, Founder of Social Tours in Nepal. Jens and Raj explore a range of concepts, including Lifetime Experiences, Narrative Storytelling, Seasonal Discovery, Sustainable
Gary and Jens chat to Jon Mamela, Chief Commercial Officer of Travel Alberta about developing high-yield tourism in one of Canada’s most beautiful provinces. Promoted as Canada’s Wild Side, Alberta is home to destination
What is the role of cultural stewardship in new tourism strategies? This week, Gary welcomes Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and Enver Duminy, CEO of Cape Town Tourism, to discuss how cultura
Gary and Jens reflect on their trip to Cebu, the Philippines, to attend the 1st UN Tourism Forum on Gastronomy Tourism for Asia Pacific. The event formed part of the annual UN Tourism Commission Meeting for East Asia & t
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High-Yield Tourism is hosted by Gary Bowerman and Dr. The show is categorised under business (marketing) and has published 23 episodes.
High-Yield Tourism has published 23 episodes.
High-Yield Tourism regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of High-Yield Tourism average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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