Lookers into Bookers, The Tourism Marketing Podcast

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint.Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth.Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

Lookers into Bookers, The Tourism Marketing Podcast is a business podcast hosted by Tourism Marketing Agency/Tourpreneur, with 52 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tourism Marketing Agency/Tourpreneur hosts Lookers into Bookers, The Tourism Marketing Podcast, a business show with 52 episodes published.

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  Episode #52

  Should You Own Your Website? Here’s Why It Matters for Tour Operators

  Oct 23, 202514 minS1

  <p>For tour operators, a website isn’t just a digital business card — it’s your shop window to the world. It’s where potential travellers discover your tours, engage with your brand, and make the decision to book.</p><p>But here’s the big question: should you own your website, or rely on third-party platforms like Wix, Squarespace, or FareHarbor?</p><p>In this episode, we’ll explore why owning your website is more than just a technical choice — it’s a strategic decisionthat impacts visibility, flexibility, and long-term growth.</p>

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  Episode #51

  Try Harder: The Real Reason Your Marketing Isn’t Working

  Oct 16, 20256 minS1

  <p>In the world of tourism marketing, there’s no shortage of excuses.</p>“We don’t have time.”“We don’t have the budget.”“We’re too busy running the business.”<br/><p>But here’s a truth that’s uncomfortable for many tour operators: the single biggest difference between those who succeed and those who don’t… is effort.</p><p>In this episode, we’re getting real. It’s not about tools or trends or tips — it’s about the mindset needed to actually grow your business. Because often, the problem isn’t resources. It’s resolve.</p><p>Let’s talk about why trying harder —...

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  Episode #50

  Why Tour Operators Should Write and Self-Publish a Book to Boost Their Brand

  Oct 9, 20258 minS1

  <p>In today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention.</p><p>One powerful way to elevate a brand and position yourself as an authority is by writing and self-publishing a book. Whether it’s a guide to your destination, a behind-the-scenes look at the travel industry, or the personal story behind your business, a book can transform the way travellers see your brand.</p><p>In this episode, we’ll explore why self-publishing a book can be a game-changer for tour opera...

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  Episode #49

  The Do’s and Don’ts of Designing Your Tourism Brand Logo

  Oct 2, 20259 minS1

  <p>In the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the lasting impression they’ll take away.</p><p>But here’s the challenge: creating a logo that looks good isn’t enough. It needs to capture the essence of your brand, resonate with your audience, and stand the test of time.</p><p>In this episode, we’ll explore the do’s and don’ts of designing a powerful tourism brand logo. From colour cho...

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  Episode #48

  Unlocking Creativity: How Tour Operators Can Overcome Creative Block and Generate Content Ideas

  Sep 25, 20259 minS1

  <p>Creating content can feel overwhelming when running a tour business. There are social media posts to plan, blog articles to write, emails to send — all while managing bookings, customers, and day-to-day operations.</p><p>And sometimes, the hardest part isn’t the writing itself… it’s finding ideas worth sharing.</p><p>In this episode, we’ll explore practical strategies to overcome creative block, tap into storytelling opportunities, and generate fresh content ideas that connect with your audience — without feeling stuck staring at a blank screen.</p>

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