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Hosted by Tourism Marketing Agency/Tourpreneur · 🇺🇸 US · EN · 52 episodes
Established thought leaders with verified media credentials.
The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint.Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth.Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.
Tourism Marketing Agency/Tourpreneur hosts Lookers into Bookers, The Tourism Marketing Podcast, a business show with 52 episodes published.
For tour operators, a website isn’t just a digital business card — it’s your shop window to the world. It’s where potential travellers discover your tours, engage with your brand, and make the decision to book. But here’
In the world of tourism marketing, there’s no shortage of excuses. “We don’t have time.”“We don’t have the budget.”“We’re too busy running the business.” But here’s a truth that’s uncomfortable for many tour operators: t
In today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention. One powerful way to elevate a brand and po
In the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the las
Creating content can feel overwhelming when running a tour business. There are social media posts to plan, blog articles to write, emails to send — all while managing bookings, customers, and day-to-day operations. And s
In today’s business landscape, companies are investing more than ever in corporate experiences — from incentive travel and retreats to team-building activities and executive getaways. For tour operators, this growing dem
In today’s fast-changing tourism industry, digital marketing has become the driving force behind attracting new travellers, building loyalty, and growing a successful tour business. But for many operators — especially sm
elcome to today’s episode, where we’re diving into one of the biggest mistakes tour operators make — and why it could be costing them bookings, visibility, and long-term growth. In the world of tourism, there’s a persist
In this episode, we explore how to successfully market your tourism business to multigenerational families—a growing and often overlooked travel segment that includes everyone from toddlers to grandparents. Based on insi
In this episode, we dive into the rising trend of bleisure travel—where business meets leisure—and explore how tourism businesses can tap into this lucrative and growing segment. We break down what bleisure travellers ar
In this episode, we explore smart, strategic ways to tackle one of tourism’s biggest challenges: seasonality. Based on insights from How to Manage Seasonality in Tourism Marketing by Chris Torres, we break down a practic
In this episode, we tackle one of the biggest headaches for tour operators: last-minute cancellations and booking gaps. Using insights tailored for businesses like NW Passage, we explore how to turn these challenges into
In this episode, we take a deep dive into building a referral programme that actually drives bookings. Referrals aren’t just word-of-mouth—they’re one of the most powerful and cost-effective marketing tools in tourism, h
In this episode, we explore how batch content creation can be a game-changer for tourism businesses. Instead of scrambling to post every day, imagine creating a full month of content in just a few focused sessions. We br
In this episode, we break down a step-by-step lead generation strategy designed specifically for tour and activity operators. It’s not just about getting more website visitors—it’s about turning that interest into real b
🎙️ Podcast Episode: Is Influencer Marketing Right for Your Tourism Business? In this episode, we dive into the world of influencer marketing and how it’s shaping the tourism industry. From Instagram takeovers to TikTok
In this episode, we dive into the world of paid advertising for tourism businesses — and how to use it to truly move the needle. If you’re still relying on organic reach alone, you’re likely leaving bookings on the table
Who are you really marketing to? In this episode, we dive into the power of creating customer personas to sharpen your tourism marketing strategy. You’ll learn how to build fictional—but data-driven—profiles of your idea
Think LinkedIn isn’t for tour operators? Think again. In this episode, we uncover how to turn LinkedIn into a powerful marketing and networking tool for your tourism business. Learn how to position yourself as an industr
In today’s tourism landscape, content isn’t just marketing—it is the engine of growth. In this episode, we explore why content is your most powerful tool for driving discovery, building trust, and turning lookers into bo
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Lookers into Bookers, The Tourism Marketing Podcast is hosted by Tourism Marketing Agency/Tourpreneur. The show is categorised under business (marketing) and has published 52 episodes.
Lookers into Bookers, The Tourism Marketing Podcast has published 52 episodes.
Lookers into Bookers, The Tourism Marketing Podcast regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Lookers into Bookers, The Tourism Marketing Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Lookers into Bookers, The Tourism Marketing Podcast average 11 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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