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To Build is Human

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About this Podcast:

To Build Is Human is a podcast from TonicDM where co-founders Reg Prentice and Deb Johnston talk with architects, engineers, and technologists about how work actually gets built—through data, process, communication, and people. Each episode is grounded in real practice: messy handoffs, disconnected systems, outdated documentation, and the cultural friction of change. You’ll hear practical playbooks for making project information trustworthy, reducing duplicate effort, deploying AI responsibly, and preserving institutional knowledge—without interrupting creativity. Season 1 highlights AI readiness in the real world—not hype. It’s a tour of the foundations that make modern AEC work: clean data, reliable processes, and human-centered change management. Across six conversations, you’ll hear how leaders are replacing brittle spreadsheets, modernizing document and knowledge systems, connecting design data to business systems, and setting governance so AI and automation can actually delive

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about To Build is Human

What is To Build is Human about?

To Build Is Human is a podcast from TonicDM where co-founders Reg Prentice and Deb Johnston talk with architects, engineers, and technologists about how work actually gets built, through data, process, communication, and people. Each episode is grounded in real practice: messy handoffs, disconnected systems, outdated documentation, and the cultural friction of change.

What has To Build is Human covered recently?

Recent episodes include "AI, Value, and the Built World" (2 July 2026, 49 minutes), "Data and Process Before AI" (25 June 2026, 47 minutes), and "Ground Truth Before Design" (18 June 2026, 44 minutes).

How often does To Build is Human publish?

To Build is Human publishes roughly weekly, with episodes averaging 39 minutes across 7 episodes.

How hard is it to get booked on To Build is Human?

Booking probability for To Build is Human is 35%, and the host is rated Selective on guests. To Build is Human requires a Pod Score of 80 or higher. To Build is Human's contact route on record: verified email.

Who should pitch To Build is Human?

The strongest fits for To Build is Human are Architecture & Engineering and IT Services & Software Development. To Build is Human has an arts audience.

About the host

To Build is Human is an arts podcast with 7 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Jul 2, 202649 minS1

    In this season finale, TonicDM co-founders Deb Johnston and Reg Prentice unpack a timely question: if AI can draft drawings and generate images, what value do architects uniquely create? Using Reg’s recent university...

  • Jun 25, 202647 minS1

    Terracon’s Head of Business Transformation, David Harwood, makes a clear case: before AI, fix data and process. He outlines how Terracon audited ERP/CRM issues (synonyms, homonyms, duplicates), moved project files from...

  • Jun 18, 202644 minS1

    Utility infrastructure has to work every hour of every day—yet the drawings, data, and tools behind it often lag reality. Shawn Weekly, Software Developer at POWER Engineers, joins Deb and Reg to explain why as-builts...

  • Jun 11, 202645 minS1

    CannonDesign’s Dorinda Shabazz, SVP, Director of Information Technology, blends technical rigor with human-centered change. She traces a path from early programming to enterprise leadership, then shares what’s working...

  • Jun 4, 202647 minS1

    <p>Brent Mauti, Chief Technology Officer at Turner Fleischer makes a straightforward case for modern practice: stop re-typing and start binding.</p><p>He explains why “single source of truth” often misleads teams, and...

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  • May 28, 202640 minS1

    <p>Nora Swanson, Director of Innovation & Knowledge Management at JB&B, shares how a six-person innovation team partners with—but operates parallel to—IT to protect security while moving faster.</p><p>She distinguishes...

  • May 27, 20262 minS0

    <p>To Build Is Human is a podcast from TonicDM where co-founders Reg Prentice and Deb Johnston talk with architects, engineers, and technologists about how work actually gets built—through data, process, communication...

Recent guests

Recent guests on To Build is Human. Study who booked and why before you pitch.

S

Shawn Weekly

POWER Engineers

B

Brent Mauti

Turner Fleischer

N

Nora Swanson

JB&B

Best industries to pitch To Build is Human for

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