Feb 5, 202632 minS2
<p>In today’s episode, Kendall and Jess wrap up the Market in the Mountains catch-up series with a jaw-dropping update that Jess has been keeping under wraps for MONTHS. (Seriously, Kendall has been dying to spill the...
business
The Workhorse Podcast
Hosted by Jessica Garza and Kendall Ballantine · business · EN
About this Podcast:
Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. https://www.marketingforfarmers.co/business-coaching-for-farmers
Pitch Analysis
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Contact path
Public web form
Booking probability
35%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about The Workhorse Podcast
What is The Workhorse Podcast about?
Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.
Who hosts The Workhorse Podcast?
The Workhorse Podcast is hosted by Jessica Garza and Kendall Ballantine. The show has published 36 episodes to date.
What has The Workhorse Podcast covered recently?
Recent episodes include "35. The Big Reveal (That Got Outed on Facebook Already)" (5 February 2026, 32 minutes), "34. Why Jess Almost Walked Away from Market in the Mountains" (29 January 2026, 49 minutes), and "33. Catch Up On Market In The Mountains" (22 January 2026, 70 minutes).
How often does The Workhorse Podcast publish?
The Workhorse Podcast publishes roughly weekly, with episodes averaging 50 minutes across 36 episodes.
How hard is it to get booked on The Workhorse Podcast?
Booking probability for The Workhorse Podcast is 35%, and the host is rated Selective on guests. The Workhorse Podcast requires a Pod Score of 80 or higher. The Workhorse Podcast's contact route on record: public web form.
Who should pitch The Workhorse Podcast?
The strongest fits for The Workhorse Podcast are Other Crop Farming and Business & Management Consulting. The Workhorse Podcast has a business audience.
About the host
Jessica Garza and Kendall Ballantine hosts The Workhorse Podcast, a business podcast with 36 episodes published.
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Recent episodes
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- Jan 29, 202649 minS2
<p>Whew. Buckle up, friend, this episode is a RIDE.</p><p>In today’s episode, we pick up with part two of the Market in the Mountains deep dive, and it’s way more than a recap. Jess gets real about what was happening...
Episode #33
33. Catch Up On Market In The Mountains
Jan 22, 20261h 10mS2<p>We knew this one was going to be big, but we had no idea how big until Jess started talking. In today’s episode, we are diving deep into what it takes to run a record-breaking rural event: Market in the Mountains...
- Jan 15, 202652 minS2
<p>We’re BACK with Season 2, Episode 2—and oh boy, there’s a lot to catch up on. If you’ve been curious about what it actually looks like to grow a retail store alongside a busy farm business, this is the episode to hit...
- Jan 8, 202644 minS2
<p>We didn’t mean to ghost you, but here’s what happened.</p><p>In today’s episode, we finally come back after a wild ride that started with “we just need a walk-in freezer” and ended with an atmospheric-rain...
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Episode #30
30. Never Have I Ever
Jul 31, 202553 minS0<p>In today's episode, Kendall and Jess are spilling the tea on all the business "nevers" they've completely 180'd on.</p><p>From Jessica's adamant stance against TikTok (spoiler: she's now on there with 3,700...
Episode #29
29. Being Present in Hard Times
Jul 24, 202555 minS0<p>In today's episode, Kendall and Jess tackle one of the heaviest questions they've received: how do you show up on social media when the world feels like it's on fire?</p><p>With wildfires, natural disasters, tragic...
- Jul 17, 202558 minS0
<p>In today's episode, we're digging into your questions and serving up some good old-fashioned straight talk, with a side of strategy and a whole lot of honesty. We love these Q&A episodes because they let us get right...
Episode #27
27. The Mid Year Business Audit You Need
Jul 10, 202543 minS0<p>Six Small Fixes That Make a Big Business Impact (Yes, Right Now)</p><p>In today’s episode, we’re hitting pause on the big ideas and zooming in on six very doable things you can take action on this week to clean up...
- Jul 4, 202548 minS0
<p>From a 4-Hour Field Pop-Up to a $2M Economic Powerhouse: Jess’s Business Journey</p><p>Ever wonder how a failed pumpkin patch and some wedding gigs turned into one of the most impactful rural events in the region? In...
- Jun 26, 202550 minS0
<p>In today’s episode, we flip the script a bit, Kendall takes the mic as interviewer and Jess shares the raw, behind-the-scenes story of Moose Valley Ranch. From law enforcement in Montana to hosting thousands of...
Episode #24
24. Boxes to Barn Doors: Is Local In?
Jun 19, 202546 minS0<p>In today’s episode, Kendall and Jessica are peeling back the layers on a trend we’re seeing everywhere—and feeling in our own businesses too: local is back, baby. From conversations in the DMs to storefronts popping...
Episode #23
23. Catching Up With Our Kids
Jun 12, 202557 minS0<p>This week on The Workhorse Podcast, we’re handing the mic to the next generation—literally! Jessica and Kendall are joined by Jagger, Kendall’s (almost) 18-year-old stepson, for a heartfelt and hilarious look at what...
Episode #22
22. Straight Talk: Rapid Fire
Jun 5, 202546 minS0<p>Join Jessica Garza and Kendall Ballantine for another candid episode of Straight Talk, where they tackle your anonymous questions with unfiltered honesty. In this 45-minute deep dive, they cover everything from...
Episode #21
21. Big Shifts in Business
May 29, 202535 minS0<p>In today's episode, Jessica and Kendall share the big news about major changes coming to their business partnership and coaching model. What started as a four-hour financial meeting for Kendall turned into a complete...
Episode #20
Stumped By The Algorithm
May 22, 202544 minS0<p>In today's episode, Kendall and Jess are spilling the tea on what's really happening with social media right now.</p><p>With members asking questions about plummeting engagement, vanity metrics diving, and the...
Episode #19
19. So You Want To Be A Boss
May 15, 202553 minS0<p>In today’s solo episode, Kendall is pulling back the curtain on what it really takes to hire and manage a team on the farm.</p><p>With Jess deep in the final stretch of launching her Geodome project, Kendall jumps on...
- May 8, 20251h 1mS0
<p>In today's episode, we dive deep with Kendall as she shares the evolution of Central Park Farms from humble beginnings to the thriving diversified business it is today. Starting with "slinging chickens out of the...
Episode #17
17. Fear of Failure and Imposter Syndrome
May 1, 202546 minS0<p>In today’s episode, Jessica and Kendall peel back the curtain on the raw, emotional side of entrepreneurship—what it really looks like when you’re launching something big. Jessica shares her journey behind the...
- Apr 24, 202553 minS0
<p>In today's episode, Jessica and Kendall are back with another round of "Straight Talk" - answering your anonymous questions about rural business life. From the challenges of taking actual days off to phone addiction...
Recent guests
Recent guests on The Workhorse Podcast. Study who booked and why before you pitch.
J
Jessica Garza
directora académica, Universidad Antropológica de Guadalajara
J
Jess
Gather
K
Kendall
Central Park Farms
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