Oct 20, 202651 minS10
Episode 172 with guest Visha Kudhail, author of Authentic Marketing The technical skill in this episode is authentic marketing - how we keep building a genuine emotional connection between our brands and consumers when...
business
The Whole Marketer podcast
Hosted by Abigail Dixon · business · EN
About this Podcast:
Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marketers and the profession today; from technical skills, latest thinking and soft skills, to leadership and personal understanding so that you can thrive in today's challenging yet rewarding profession.For more information visit www.thewholemarketer.com
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Contact path
Verified email
Booking probability
35%
Guest openness
Selective
80/100
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What is The Whole Marketer podcast about?
Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole.
Who hosts The Whole Marketer podcast?
The Whole Marketer podcast is hosted by Abigail Dixon. The show has published 173 episodes to date.
What has The Whole Marketer podcast covered recently?
Recent episodes include "Authentic Marketing in the Age of AI: How to Build Brand Trust with Human Insight" (20 October 2026, 51 minutes), "Helen Tupper Live: Feedback, Confidence Gremlins and the Skills Marketers Need to Keep Learning" (6 October 2026, 39 minutes), and "How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio" (18 August 2026, 52 minutes).
How often does The Whole Marketer podcast publish?
The Whole Marketer podcast publishes roughly every two weeks, with episodes averaging 44 minutes across 173 episodes.
How hard is it to get booked on The Whole Marketer podcast?
Booking probability for The Whole Marketer podcast is 35%, and the host is rated Selective on guests. The Whole Marketer podcast requires a Pod Score of 80 or higher. The Whole Marketer podcast's contact route on record: verified email.
Who should pitch The Whole Marketer podcast?
The strongest fits for The Whole Marketer podcast are Marketing, Advertising & PR and Business & Management Consulting. The Whole Marketer podcast has a business audience.
About the host
Abigail Dixon hosts The Whole Marketer podcast, a business podcast with 173 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #171
Helen Tupper Live: Feedback, Confidence Gremlins and the Skills Marketers Need to Keep Learning
Oct 6, 202639 minS10Episode 171 with guest Helen Tupper, Co-founder of Squiggly Careers We're kicking off Season 10 with an extra special live episode, as Abby is joined on stage by three-time Sunday Times bestselling author and her good...
Episode #170
How to Balance Brand vs Performance Marketing: Marketing Effectiveness and the ROI Data Behind the Ratio
Aug 18, 202652 minS9Episode 170 with guest James Hurman, F ounder of Previously Unavailable and co-founder of Tracksuit, AF Drinks and Caffeine This week 's technical marketing skill is another on marketing effective ness as we believe...
Jul 21, 202643 minS9Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth This week's episode is a technical skill that is...
Episode #166
The Skills Getting CMOs Hired: Insights from an Executive Search Specialist on Senior Marketer Roles and AI
Jun 23, 202654 minS9Episode 166 with guest Rowan Fisk, Founder of GrowthKind The third in our mini-series on how marketing roles are changing, in this episode we hear directly from a n executive hiring specialist who speaks to over a...
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Episode #165
The Truth About Senior Marketing Roles Right Now - Job Market, CMO Tenure and How to Thrive
Jun 9, 202656 minS9Episode 165 with guest Joel Barnett, Founder of Fortune Hill The second in our mini-series on how marketing roles are changing, in this episode we highlight what the job market looks like right now, including : why so...
May 26, 202648 minS9Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight We're kicking off a brand new mini - series about how marketing roles are changing and its impact, and in this episode...
Episode #163
Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Mar 16, 202646 minS9Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands...
Episode #162
Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
Mar 2, 202634 minS9Episode # 1 6 2 . A topic of personal understand ing , today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and...
Feb 16, 202645 minS9Episode # 1 61 . Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strength s , your talents , your past experiences to help you build trust in y...
Feb 2, 202647 minS9Episode # 1 60 . Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role...
Jan 19, 202629 minS9Episode # 1 5 9 . Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style. Joining Abby is...
Nov 17, 202540 minS9Episode # 1 5 8 . Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand ; including the importance of clarity on your strategic choices and...
Nov 3, 202541 minS9Episode # 1 5 7 . We're focusing on burnout on today's episode , an issue we regularly and will continue to raise awareness of in our profession . W e are passionate about p r o v i d i n g s u p p o r t t o e m p o w e...
Episode #156
Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
Oct 20, 202557 minS9Episode # 1 5 6 . This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We're discussing resilience - n ot to be confused with endurance . We believe...
Oct 6, 202544 minS9Episode # 1 5 5 . Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn. Joining Abby is her guest Nicola Kemp...
Sep 22, 202534 minS9Episode # 1 5 4 . We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in leading the long-term commercial...
Jul 28, 202544 minS8Episode # 1 5 3 . T his topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas , products and experiences for your consumers and your...
Episode #152
Episode 152 – Advertising with guest Adam Morgan: Is Your Advertising Suffering from the Cost of Dull?
Jul 14, 202548 minS8Episode # 1 5 2 . Today's focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work . Abby's guest expert is Adam Morgan...
Jun 30, 202528 minS8Episode # 1 51 . Today's focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don't mean incremental movements in growth, but a bold, substantial shift...
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