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The WELL Optimized Podcast

Hosted by Heather Hamilton · business · EN-US

13 episodesAudience: 2
Apple PodcastsWebsite

About this Podcast:

The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence—especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance. Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional. You'll learn how to create content that ranks and resonates, get clear insights into SEO and digital marketing strategy, and hear candid conversations with business owners who are doing it their own way. Whether you're optimizing your website, your content, or your mindset—you're in the right place.

Pitch Analysis

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Contact path

Public web form

Booking probability

17%

Guest openness

Selective

80/100
Required Score

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Questions about The WELL Optimized Podcast

What is The WELL Optimized Podcast about?

The WELL Optimized Podcast is your go-to resource for building a trustworthy, traffic-driving online presence, especially in high-trust, high-impact industries like health, wellness, beauty, law, and finance. Hosted by Heather Hamilton, founder of Well Optimized SEO, this show dives into what it really takes to grow your business online where credibility isn’t optional.

Who hosts The WELL Optimized Podcast?

The WELL Optimized Podcast is hosted by Heather Hamilton. The show has published 13 episodes to date.

What has The WELL Optimized Podcast covered recently?

Recent episodes include "Should You Move Your Website For SEO?" (14 October 2025, 28 minutes), "ADA Compliance and SEO: Why Accessibility Matters for Your Website" (18 September 2025, 8 minutes), and "Search Behavior Is Changing: How to Update Your SEO Strategy for 2025 & Beyond" (11 August 2025, 19 minutes).

How often does The WELL Optimized Podcast publish?

The WELL Optimized Podcast publishes roughly monthly, with episodes averaging 23 minutes across 13 episodes.

How hard is it to get booked on The WELL Optimized Podcast?

Booking probability for The WELL Optimized Podcast is 17%, and the host is rated Selective on guests. The WELL Optimized Podcast requires a Pod Score of 80 or higher. The WELL Optimized Podcast's contact route on record: public web form.

Who should pitch The WELL Optimized Podcast?

The strongest fits for The WELL Optimized Podcast are Marketing, Advertising & PR and IT Services & Software Development. The WELL Optimized Podcast has a business audience.

About the host

Heather Hamilton hosts The WELL Optimized Podcast, a business podcast with 13 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #13

    Should You Move Your Website For SEO?

    Oct 14, 202528 minS1

    <p>Thinking about switching platforms because someone told you “WordPress is better for SEO”? Let’s unpack that. In this episode, we break down what actually impacts your rankings, what doesn’t, and when moving your...

  • Episode #12

    ADA Compliance and SEO: Why Accessibility Matters for Your Website

    Sep 18, 20258 minS1

    <p>Accessibility extends far beyond the physical world—it applies to your website, too.</p><p>In this episode, we break down why ADA compliance is about more than just checking a legal box. It’s about creating an...

  • Episode #11

    Search Behavior Is Changing: How to Update Your SEO Strategy for 2025 & Beyond

    Aug 11, 202519 minS1

    <p>Search isn’t what it used to be. In 2025, people are searching in full sentences, skipping the Google search bar, and turning to AI tools, social platforms, and even their phone cameras to find answers and products...

  • Episode #10

    Google AI Mode: What it Means for Your Business

    Jul 8, 202519 minS1

    <p>Google just launched AI Mode, and it’s reshaping how users interact with search results. Instead of a page full of links, users can now get AI-generated summaries, follow-up prompts, and explore subtopics—all without...

  • Episode #9

    Stop Using ChatGPT for SEO (The Right Way to Use AI)

    Jun 4, 202523 minS1

    <p>ChatGPT is a powerful tool—but it’s not an SEO strategy. In this episode, we break down what AI can do to support your SEO workflow, what it can’t do (and why that matters), and how to use tools like ChatGPT without...

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  • Episode #8

    Will AI Replace SEO? How to Stay Visible in AI Search

    May 5, 202524 minS1

    <p>AI is changing how we show up for people and where.</p><p>In this initial episode, we’re digging into how tools like Google’s AI Overviews, ChatGPT, Perplexity, and more are transforming how users search—and what...

  • Episode #7

    What is Your Money Your Life in SEO?

    Apr 22, 202520 minS1

    <p>If your business deals with health, wellness, money, safety, or law —you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life)...

  • Episode #6

    Time To Execution: A Success Metric

    Apr 1, 202520 minS1

    <p>Done is better than perfect, and taking action beats overthinking every single time. </p><p>You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing...

  • Episode #5

    What is Holistic SEO? Plus, What SEO Is and Is Not

    Mar 11, 202529 minS1

    <p>SEO is one of the most misunderstood aspects of digital marketing. In this episode, we break down what SEO actually is (a long-term strategy, user-focused, and multi-faceted) and what it is not (instant results, just...

  • Episode #4

    How to Get Clients Locally: Local Lead Gen Strategies

    Mar 3, 202529 minS1

    <p>In this episode, I dive into the power of local lead generation and why building relationships in your community is essential for long-term success. Whether you run a gym, salon, restaurant, or service-based...

  • Episode #2

    How I Quit my 9-5 to Pursue Entrepreneurship

    Feb 24, 202542 minS1

    <p>Thinking about leaving your 9-5 to chase your entrepreneurial dreams? In this episode, I share my personal journey of quitting a traditional job to start my own business. I breaks down personal lessons learned...

  • Episode #3

    So You Want to Start a Business? A Reality Check with a Side of Encouragement

    Feb 24, 202520 minS1

    <p>Thinking about quitting your 9-to-5 and diving into entrepreneurship?</p><p>In this episode, I deliver a bit of a reality check on when starting a business makes sense and when it's better to hit pause. This isn’t...

  • Episode #1

    You Don't Need Permission

    Feb 17, 202515 minS1

    <p>Welcome to Chaotic Competence! The podcast for entrepreneurs, creatives, and side hustlers who are juggling priorities, navigating uncertainty, and making things happen—even in the midst of chaos.</p><p>In this first...

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