business
Hosted by Joseph · business · EN-US
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially. We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway. I’m Joe Dunaway, founder of VICI Financial , and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process. If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money… If your story feels too messy, too behind, or too far gone… You belong here. Because the comeback isn’t just possible — it’s coded into you . This is The VICI Code . Let’s crack it together.
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchWelcome to The VICI Code, the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially. We talk real numbers. Real faith. Real stories of underdogs who got hit hard, by bad decisions, burnout, even bankruptcy, and chose to rise anyway.
The VICI Code: Purpose-Driven Profits is hosted by Joseph. The show has published 62 episodes to date.
Recent episodes include "The Happy Zone: Andrew Schaffel on Tax-Efficient Wealth, Philanthropic Strategy, and the 7 Principles of Purpose-Driven Prosperity" (27 October 2026, 20 minutes), "The Architecture of Atmosphere: Tim Mitchell on Scaling Luxury Hospitality, Scratch-Made Leadership, and the 7-Figure Chef Mindset" (13 October 2026, 32 minutes), and "The Revenue Architect: JP Rinylo on Killing the Founder Sales Trap, Building Predictable Systems, and Leading for Growth" (6 October 2026, 40 minutes).
The VICI Code: Purpose-Driven Profits publishes roughly weekly, with episodes averaging 35 minutes across 62 episodes.
Booking probability for The VICI Code: Purpose-Driven Profits is 31%, and the host is rated Selective on guests. The VICI Code: Purpose-Driven Profits requires a Pod Score of 80 or higher. The VICI Code: Purpose-Driven Profits's contact route on record: public web form.
The strongest fits for The VICI Code: Purpose-Driven Profits are Business & Management Consulting. The VICI Code: Purpose-Driven Profits has a business audience.
Joseph hosts The VICI Code: Purpose-Driven Profits, a business podcast with 62 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #62
In episode 62 of The VICI Code, Joe Dunaway interviews Andrew Schaffel, President of Crystal Clear Financial Group & Author of Money and Happiness, who shares the career realization that inspired him to write his book...
Episode #60
In episode 60 of The VICI Code , Joe Dunaway interviews Tim Mitchell, Chef Founder & CEO of Mangia Catering and MNG Collective, as he shares how he transitioned away from personally handling every part of the culinary...
Episode #59
In episode 59 of The VICI Code, Joe Dunaway interviews JP Rinylo, Founder of Starting Point Associates & Revenue Leadership Expert, as he explains why hiring a salesperson before defining your messaging, lead-generation...
Episode #58
In episode 58 of The VICI Code, Joe Dunaway interviews Michele Bonds, a sculptural paper artist and former Wall Street Chief of Staff, who shares a powerful perspective on victory. Instead of viewing success as a...
Episode #57
In episode 57 of The VICI Code , Joe Dunaway interviews Isabelle Tremblay, Bestselling Author, Fractional CMO, and Executive Coach. She shares how leaders can establish loving boundaries, align their business strategies...
Episode #56
In episode 56 of The VICI Code , Joe Dunaway interviews Dr. Gregory Pursley (Dr. G), Founder/CEO of PC Medical Centers & Author of Fix Your BS, who shares his practical monthly “life wheel” approach, rating five...
Episode #55
In episode 55 of The VICI Code, Joe Dunaway interviews Stephen Bellosi, C-Suite Growth Consultant & Strategic Advisor, as he shares how his college football background shaped his approach to leadership, time management...
Episode #54
In episode 54 of The VICI Code , Joe Dunaway interviews Pete Vera, USMC Veteran, Managing Partner at GreenRock Logistics, and Founder of BizExitGrow, as they dive deep into what makes a business exit-ready, including...
Episode #53
In episode 53 of The VICI Code , Joe Dunaway interviews Dan Richards, Leadership Coach, Founder of Cut Through Clarity (CTC), as they discuss why empathy is a competitive advantage, how intentional routines improve...
Episode #52
In episode 52 of The VICI Code , Joe Dunaway interviews David Forster, a Brain Performance Coach, as he shares the hard-earned lessons behind his transformation from a hustle-driven entrepreneur with a hero complex into...
Episode #51
In episode 50 of The VICI Code , Joe Dunaway interviews Brandon Smith, Co-founder of New Vision Projects & Founder of Trade-Up Coaching, as he shares his incredible journey from a struggling teenager who barely...
Episode #50
In episode 50 of The VICI Code , Joe Dunaway interviews Sam Abdallah, Founder of Revenue Kinetic OS & AI Systems Architect, as he shares his evolution from chasing leads in a cutthroat industry to designing AI-driven...
Episode #49
In episode 49 of The VICI Code , Joe Dunaway interviews Bill Lee, a retired USMC officer and founder of Be Better with GRIT, as they dive deep into critical business and personal growth themes: leadership principles...
Episode #47
In episode 47 of The VICI Code , Joe Dunaway interviews Rob Cressy, AI Coach, Creator, and Founder of the "Creating The Future From The Heart" Movement, as he shares how he went from sports marketing agency owner to an...
Episode #46
In episode 46 of The VICI Code , Joe Dunaway interviews Matt Morizio, Founder of Reconstructing Wealth & Former MLB Draft Pick, as they dive deep into the pillars of sustainable success: leadership rooted in example...
Episode #45
In episode 45 of The VICI Code , Joe Dunaway interviews Kavita Ajwani, Founder of Dashing Date & Huddle Eleven Elite, as she shares practical advice, compelling stories of transformation, and reveals how embracing love...
Episode #44
In episode 44 of The VICI Code , Joe Dunaway interviews Angela H. Brown, Executive Director of Craft Lake City & Owner of SLUG Magazine as she shares insights into the leadership lessons she learned by bootstrapping...
Recent guests on The VICI Code: Purpose-Driven Profits. Study who booked and why before you pitch.
Bestselling Author, Fractional CMO, Executive Coach, Love Lead Succeed
longtime Rotman School of Management marketing professor, Humpty Doo Barramundi
vice president of global sales and product management, National Association of Insurance Commissioners
Actor/Janitor/Spy/Baseball Player, Gallup McKinley County Chamber of Commerce
PitchCentric classifies The VICI Code: Purpose-Driven Profits under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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