business
Hosted by Heather Cook · business · EN · 22 episodes
The Social Stager Podcast helps home stagers and design professionals simplify their marketing, strengthen their brand, and show up online with confidence. Hosted by Heather Cook, this podcast blends real-world experience from over a decade in the staging industry with clear, practical marketing insight. You’ll learn how to prioritize your marketing, create content that positions you as an expert, and build a brand that supports long-term business growth. This podcast is for stagers who want marketing that feels intentional, sustainable, and aligned with the business they are building.
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchThe Social Stager Podcast helps home stagers and design professionals simplify their marketing, strengthen their brand, and show up online with confidence. Hosted by Heather Cook, this podcast blends real-world experience from over a decade in the staging industry with clear, practical marketing insight.
The Social Stager is hosted by Heather Cook. The show has published 22 episodes to date.
Recent episodes include "You Know How to Stage. But Do You Know How to Sell?" (6 October 2026, 37 minutes), "From Staging for Free to Staging for HGTV with Red Barrinuevo" (22 September 2026, 64 minutes), and "5 Signs Your Staging Business Isn't Designed for Growth" (8 September 2026, 29 minutes).
The Social Stager publishes roughly every two weeks, with episodes averaging 40 minutes across 22 episodes.
Booking probability for The Social Stager is 30%, and the host is rated Selective on guests. The Social Stager requires a Pod Score of 80 or higher. The Social Stager's contact route on record: verified email.
The strongest fits for The Social Stager are Design Services and Real Estate Agents. The Social Stager has a business audience.
Heather Cook hosts The Social Stager, a business show with 22 episodes published.
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Episode #22
You learned how to stage a home. But did anyone ever teach you how to sell your staging services? For many home stagers, sales feels uncomfortable. They worry about sounding pushy, struggle to communicate their value...
Episode #22
Red Barrinuevo didn't build the business he has today by continuing to do what every other home stager was doing. In this episode of The Social Stager Podcast, Red joins me to look back at how Redesign4More grew from a...
Episode #20
More staging projects. More inventory. More revenue. More team members. Maybe a bigger warehouse. We tend to talk about growth as though more automatically means you’re building a more successful staging business. But...
Episode #19
Getting someone to click on your Pinterest ad is only the beginning. If you’re paying to drive traffic to your website, you need a strategy for turning that traffic into leads and, ultimately, paying clients. In Part 2...
Episode #18
What actually needs to be in place before you start paying for Pinterest ads? It’s easy to think that paid advertising is the answer to getting more traffic, leads, and clients for your home staging business. But ads...
Episode #17
What makes someone trust your business enough to hire you? For many business owners, marketing is all about visibility. More content. More followers. More platforms. But what if the real purpose of marketing isn't...
Episode #16
Building a successful staging business isn't about one great marketing strategy or getting lucky with the right client. It's about making hundreds of decisions that strengthen your business over time. In this episode...
Episode #15
What happens when your staging business starts growing... but you feel like you're holding everything together with sticky notes, memory, and late nights? In this episode of The Social Stager Podcast, I'm joined by Lori...
The Social Stager
How to Attract the Home Staging Clients You Actually Want Have you ever noticed that every city seems to have "that" home stager? The one Realtors always call for luxury vacant staging. The one known for model homes...
Episode #13
Most home stagers believe their business isn't growing because they need better marketing, more services, or another certification. I don't think that's the problem. In this episode, Heather explores one of the biggest...
Episode #12
Your staging certification taught you how to stage. What it didn't teach you is how to build a business that stands out, attracts the right clients, and grows past a certain ceiling. In this episode Heather breaks down...
Episode #11
<p>AI tools like ChatGPT, Claude, and Perplexity are changing how people find and hire home stagers — and most of the content stagers create to market themselves is completely invisible to these tools. In this episode...
Episode #10
<p>Most home stagers are pouring time into Instagram, only to wonder why their website traffic is flat and their inquiries are inconsistent. The problem might not be your content. It might be the platform. In this...
Episode #9
<p>Only 18% of sellers actually hire a stager — which means most stagers are fighting for the same small slice of the market. In this episode, Heather sits down with stager and coach Catherine Lewis-Brown to talk about...
The Social Stager
<p><b>Why Your Marketing Isn't Working</b></p><p></p><p>If you've been showing up consistently on social media, posting your work, and still not getting the leads and inquiries you want<b>,</b> this episode is for you...
Episode #8
<p>Most stagers believe authority is built through their portfolios, certifications, and years in business. It's not.</p><p></p><p>In this episode, Heather Cook breaks down what brand authority actually is — and what it...
Episode #6
<p>She came to me wanting to build a stronger staging brand. Halfway through the process, she stopped everything — and built something entirely different.</p><p></p><p>In this episode, I'm sitting down with Danielle...
Episode #5
<p>You’re not losing staging jobs because you’re too expensive. You’re losing them because your value isn’t clear.</p><p></p><p>In this episode, I’m breaking down the real reason you keep losing to cheaper stagers and...
The Social Stager
<p>Running a staging business shouldn't mean working 60-hour weeks or losing your passion for the work. Lori Fischer, founder of Rethink Home Interiors and the Staging Business School, shares how simple systems can help...
Episode #3
<p><b>4 Types of Content Every Home Stager Needs</b></p><p></p><p>Your content isn't the problem—your strategy is. Heather breaks down the four types of content every stager needs to grow their reach, build authority...
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