The Social Circle

Making money online sounds exciting… until you actually try to do it. Then suddenly it feels awkward, uncomfortable, and a little like you’re becoming someone you don’t even recognize. In this episode of The Social...

Everybody says “just be consistent,” but almost nobody explains what that actually looks like when you have kids, work, grief, business, marriage, and a real life to manage. In this episode of The Social Circle...

Everyone says to study viral content if you want to grow on social media. But somewhere along the way, studying turned into copying, and that’s exactly why many creators stay stuck. In this episode of The Social Circle...

You don’t need trauma, a glow-up, or a blue check to tell stories that actually land online. In this episode of The Social Circle , Candace and Jennifer break down how everyday creators can turn normal life into...

Most hooks don’t fail because they’re bad, they fail because they’re trying too hard. In this episode of The Social Circle , Candace and Jennifer break down how to write hooks that actually work without sounding...

Everybody loves to say “the algorithm hates me.” We’re here to lovingly call that out. In this episode of The Social Circle, we break down what the algorithm actually does (spoiler: it has zero emotions) and what...

Ever feel like you put real effort into a post… and it still goes nowhere? In this episode of The Social Circle , we break down why “good content” can still feel invisible — and the real reason most creators get stuck...

Ever feel like content pillars are turning into content rules?Like once you “pick a niche,” you’re stuck talking about the same thing forever? In this episode of The Social Circle , Candice and Jennifer break down what...

You’re posting consistently, trying the trends, showing up… and still feeling stuck. In this episode, we break down why marketing isn’t what you think it is and why that misunderstanding is exactly what’s causing so...

Welcome back to The Social Circle and happy 2026! In this episode, Candace and Jennifer break down what’s actually changing in content this year and what creators need to stop doing if they want to grow. We’re talking...

Jennifer’s on vacation this week, so it’s just Candace and her husband Charlie on the mic, talking honestly about what it looks like to build an online business as a family . Not the highlight reel. The real life...

It’s the end of the year, our 30th EPISODE, and we’re breaking down the real story of 2025: what worked, what flopped, what surprised us, and what we’re doing differently moving into 2026. We talk mindset, metrics...

If selling feels awkward, you’re probably pitching too soon. In this episode we show you how to use a simple 4:1 value-to-offer rhythm to turn free content into paid customers, without pressure or cringe. We cover...

This is Part 2 of our conversation with Trevin Peterson – 8-figure Amazon FBA seller, Amazon Influencer, and founder of Viral Vue. Start a Viral Vue account and use code CIRCLEVIP at checkout for 10% off for life, just...

In this Social Sitdown, we’re hanging out with Trevin Peterson – 8-figure Amazon FBA seller, Amazon Influencer, and founder of Viral Vue , the tool that’s quietly saving creators hours of their life every week. This is...