Dec 22, 202521 min
In this episode, Sophie sits down with Lucy -Jane Love, Marketing Director at Banyan Risk Group and Rowan Security, to talk about what it takes to successfully market in highly regulated, “not-so-sexy” industries—from...
About this Podcast:
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered. But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence. Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist"
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Booking probability
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Selective
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What is The SEO Mad Scientist about?
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing?
What has The SEO Mad Scientist covered recently?
Recent episodes include "Can We Influence AIO Snippets Using Structured, Information-Gain Optimized Content?" (22 December 2025, 21 minutes), "How to Get Better Results with Comprehensive SEO Strategies: The SEO Mad Scientist Episode 11" (12 July 2024, 12 minutes), and "Enhance Local SEO w/ AI Content, On-Page SEO & Competitor Insights: The SEO Mad Scientist Episode 10" (19 June 2024, 21 minutes).
How often does The SEO Mad Scientist publish?
The SEO Mad Scientist publishes roughly every two weeks, with episodes averaging 35 minutes across 237 episodes.
How hard is it to get booked on The SEO Mad Scientist?
Booking probability for The SEO Mad Scientist is 36%, and the host is rated Selective on guests. The SEO Mad Scientist requires a Pod Score of 80 or higher. The SEO Mad Scientist's contact route on record: verified email.
Who should pitch The SEO Mad Scientist?
The strongest fits for The SEO Mad Scientist are Marketing, Advertising & PR. The SEO Mad Scientist has a business audience.
About the host
The SEO Mad Scientist is a business podcast with 237 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #236
How to Get Better Results with Comprehensive SEO Strategies: The SEO Mad Scientist Episode 11
Jul 12, 202412 min🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/ 🔍 Explore more SEO tests & submit your own test ideas...
Episode #235
Enhance Local SEO w/ AI Content, On-Page SEO & Competitor Insights: The SEO Mad Scientist Episode 10
Jun 19, 202421 minHighlights From Episode 10 - The SEO Mad Scientist: The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content...
Episode #234
How On-Page SEO Impacts Local Rankings & Listing Impact on Organic Rank: SEO Mad Scientist Episode 9
Jun 6, 202421 minHighlights From Episode 9 - The SEO Mad Scientist: Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization. He discussed the crucial role of...
Episode #233
Correlation Between Rankings, Keywords, Citations & Custom Signals: The SEO Mad Scientist Episode 8
May 8, 202425 minHighlights From Episode 8 - The SEO Mad Scientist: The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting...
View More
- May 1, 202424 min
Highlights From Episode 7 - The SEO Mad Scientist: The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test. They revealed the significant impact of keyword-rich headings on local...
Episode #231
What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 6
Apr 4, 202445 minHighlights From Episode 6 - The SEO Mad Scientist: As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and...
- Mar 27, 202448 min
Highlights From Episode 5 - The SEO Mad Scientist: Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in...
- Mar 20, 202443 min
Highlights From Episode 4 - The SEO Mad Scientist: In this episode, Mike and the team revealed the launch of our new testing library , housing all the SEO tests we've been running. They emphasized the significance of...
- Mar 13, 202421 min
Highlights From Episode 3 - The SEO Mad Scientist: In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies. They offer a detailed comparison between mini...
Episode #227
Push Rankings w/ YT Geo Tags, Driving Directions, & Maps Links: SEO Mad Scientist Podcast Episode 2
Feb 28, 202433 minHighlights From Episode 2 - The SEO Mad Scientist : In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies. They...
Episode #226
Press Tests & YouTube Signals for Stronger Local Rankings: The SEO Mad Scientist Episode 1
Feb 21, 202436 minHighlights From 1 Episode - The SEO Mad Scientist: As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results. They highlighted updates to the dashboard and...
- Feb 7, 202445 min
Highlights From The Episode: Mike, Sophie, and Alex delve into various SEO tests we have conducted, including: Local proximity test YouTube strategy for local rankings Anchor text of local for geographical relevance...
- Jan 31, 202449 min
Highlights From The Episode: Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications. Explore the impact of AI on search and Google's future moves...
Episode #223
How AI Integrations Impact You + SERP Changes & Content v Links SEO Test: SEO Vault Episode 223
Jan 24, 202445 minHighlights From The Episode: Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset. Unravel the mysteries behind recent Google updates, including the introduction of the new phone number...
Episode #222
Better Understand SEO Campaigns w/ Algorithm Annotations & Robust Data Views: SEO Vault Episode 222
Jan 17, 202439 minIn episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new...
Episode #221
Google Notes Testing Updates, Robust Data Integration & Major Volatility: SEO Vault Episode 221
Jan 10, 202444 minHighlights From The Episode: In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in...
- Dec 28, 202323 min
Highlights From The Episode: In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a...
- Dec 21, 202348 min
Highlights From The Episode: In this episode, the team introduces Mike's revolutionary AI training designed to boost productivity. They also unveil a handy social media tool for seamless content generation and...
- Dec 13, 20231h 1m
Highlights From The Episode: In this episode, we're joined by the brilliant Simon Cornelius , who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these...
Recent guests
Recent guests on The SEO Mad Scientist. Study who booked and why before you pitch.
S
Sophie Allen
early years educator and consultant specialising in the Montessori approach, Trainwithsoph
B
Bryan King
former Lion, Ambassador for the Forever Lions Club, Millwall
V
Victor Perez
Chief Master Sergeant of the Air Force, Puerto Rico National Guard
B
Brandon Leibowitz
Digital & Marketing Strategist, seooptimizers.com
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