business
Hosted by Rockstar CMO, Ian Truscott · business · EN-US · 397 episodes
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchDoes the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you.
The Rockstar CMO F'in' Marketing Podcast is hosted by Rockstar CMO, Ian Truscott. The show has published 397 episodes to date.
Recent episodes include "The Print Is Not Dead, But Marketing Engineers Might Be Episode" (18 October 2026, 60 minutes), "The Causal Analytics and an Alignment Trick Episode" (10 October 2026, 43 minutes), and "The Curating a Martech Museum and Questions of Provenance Episode" (3 October 2026, 61 minutes).
The Rockstar CMO F'in' Marketing Podcast publishes roughly weekly, with episodes averaging 51 minutes across 397 episodes.
Booking probability for The Rockstar CMO F'in' Marketing Podcast is 38%, and the host is rated Selective on guests. The Rockstar CMO F'in' Marketing Podcast requires a Pod Score of 80 or higher. The Rockstar CMO F'in' Marketing Podcast's contact route on record: verified email.
The strongest fits for The Rockstar CMO F'in' Marketing Podcast are Marketing, Advertising & PR. The Rockstar CMO F'in' Marketing Podcast has a business audience and around 5,000 subscribers on YouTube.
Rockstar CMO, Ian Truscott hosts The Rockstar CMO F'in' Marketing Podcast, a business show with 397 episodes published.
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Episode #364
This week, Sebastian Hardung, the CMO of Priint, joins our host Ian Truscott to discuss his career and adding print to our marketing mix, before Ian joins Robert Rose in our virtual bar to discuss the term “marketing...
Episode #343
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to test whether a new trend, technique, buzzword, or technology is a one-hit wonder or a Wonderwall. In...
Episode #342
This week, Ian and Cathy McKnight , Chief Problem Solver at Seventh Bear , dive into her “Bear Essentials” article series to discuss whether we are curating a martech museum and avoid overbuying while staying up to...
Episode #341
This week, our host Ian Truscott goes solo, comparing the electrification of the automobile industry with AI for marketing. Ian sees a parallel for marketers: as electric engines in relatively inexpensive cars...
Episode #340
This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes in content technology and where the industry is headed as the term...
Episode #339
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026. But first, they discuss Optimizely's recent...
Episode #338
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO Project called The New Rules of B2B Marketing in 2026 - How...
Episode #337
This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an article in The New York Times called “I Helped Run Lululemon. Companies Need...
Episode #336
This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P’s of the CMO - what marketing leaders need to pay...
Episode #335
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction. They discuss: The...
Episode #334
This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking...
Episode #333
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment...
Episode #332
This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in the studio, and he arrives clutching the results of the “Accenture...
Episode #331
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline They...
Episode #330
This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins our host Ian Truscott to share his journey of leaving corporate leadership and becoming an entrepreneur. They cover: The leap of...
Episode #329
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away...
Episode #328
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos. They discuss...
Episode #327
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026. They...
Episode #326
This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business...
Episode #324
<p>This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content...
Recent guests on The Rockstar CMO F'in' Marketing Podcast. Study who booked and why before you pitch.
author and content marketing strategy consultant, Content Marketing Institute
former Forrester Research Director, Roush/Yates Manufacturing Solutions
longtime voice of the San Francisco Giants, Bubblehouse Brewing Company
Research and Thought Leadership, 6Sense
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