The Pure Report

Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

The Pure Report is a technology podcast hosted by Pure Storage, with 296 episodes on record and a Required Pod Score of 80.

Pure Storage hosts The Pure Report, a technology show with 296 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  The Pure Report

  Top 5 Array Capabilities to Get More from Your Everpure Fleet

  Sep 29, 202648 min

  In this episode, we welcome Principal Product Manager Debjeet Bagchi for a deep dive into Everpure storage architecture. Debjeet shares his career journey across data protection and storage engineering before moving into core capabilities of the Everpure platform. We explore five powerful features that storage administrators can leverage to optimize performance, lower costs, and simplify daily operations. Our conversation breaks down key technical innovations across both FlashArray and FlashBlade environments. Debjeet explains how Purity DeepReduce delivers advanced similarity chunking for high reduction workloads, while highlighting how File on FlashArray functions as an always on, first class citizen. Our discussion also covers the benefits of moving to the native SMB stack, eliminating forklift migrations through non-disruptive Evergreen upgrades, and automating fleet operations with Fusion. Beyond product features, Debjeet offers practical advice for modern IT practitioners on infrastructure planning and data management. He emphasizes the importance of sizing systems based on effective capacity rather than raw numbers and explains why Purity automates complex resiliency calculations internally. Listeners will also gain valuable career wisdom on building trust through thorough verification rather than making confident guesses. To learn more, visit: https://www.everpuredata.com/platform.html Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 04:35 Shifts in Data Management 10:24 DeepReduce in FlashBlade 15:33 FlashArray File Integration 20:27 Upgraded SMB on FlashBlade 23:25 Maximizing Evergreen 29:40 Fusion Automation Across your Fleet 34:47 Hot Takes

  ListenShow Notes
• 

  The Pure Report

  Everpure Cloud Azure Native for Azure VMs

  Sep 22, 202640 min

  In this episode of the Pure Report, we welcome back Sr. Director of Product Management, Cody Hosterman for a deep dive into the latest cloud innovations. Cody recaps his recent travels to VMware Explore and customer roadshows in Singapore, where discussions centered around AI infrastructure, modern virtualization, and data sovereignty. Our initial conversation sets up a detailed look at how organizations are evolving their hybrid cloud strategies and managing data across diverse environments. Our main focus is the expansion of Everpure Cloud Azure Native to support Azure virtual machines. Cody explains how this managed service delivers enterprise data storage directly inside the Azure portal through native Azure Resource Manager APIs. By extending beyond Azure VMware Solution to native Azure workloads, customers gain access to thin provisioning, deduplication, and compression. These features significantly reduce cloud storage costs and eliminate the need to over provision raw block storage. Beyond storage efficiency, our discussion covers practical integration details and deployment advantages. Cody highlights how the Azure extension simplifies multi-pathing, while full availability in the Azure Marketplace allows purchases to count toward existing cloud spending commitments. Our chat also explores how teams can leverage Azure Red Hat OpenShift and KubeVirt for modern application delivery, proving that intelligent data management is key to unlocking agility and long term value in public cloud environments. To learn more, visit: https://techcommunity.microsoft.com/blog/partnernews/introducing-everpure-cloud-azure-native-for-azure-vms/4539461 Check out the Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 01:23 Travels with Cody 05:49 Update on Azure Momentum 08:50 Data and Cloud Cost Optimization 12:45 Everpure Cloud Azure Native 15:52 Azure VMs 17:42 Advantages of the Service 22:45 AI and Everpure Cloud 25:55 Extending API Services in Azure 29:55 Hot Takes

  ListenShow Notes
• 

  The Pure Report

  The Vocabulary Problem Hiding in Your AI Strategy

  Sep 17, 202627 min

  In this episode of the Pure Report, we are joined by Melody Zacharias, Technical Evangelist Director at Everpure. We start by digging into Melody's background: decades as a DBA going all the way back to COBOL and DB2, early SQL Server deployments, multiple published books, a longtime Microsoft MVP, and an executive MBA she just finished. We discuss what she took away from that MBA program — unlike a lot of people who treat it as three letters on a business card, she found virtually everything immediately transferable to her actual work. From there, we dive into the core premise: a lot of AI projects and data consolidation initiatives are stalling, and the teams running them often can't articulate why. Her argument is that the failure isn't necessarily technical — it's linguistic. AI is moving so fast that people are not only unfamiliar with the vocabulary, they're actively misusing it, and they don't understand why it matters to them. We walked through four layers of the same stack, each answering a different strategic question, using a back-to-school analogy she built out. Data primacy is the primer — one shared notebook every classroom works from, instead of a different notebook per room. Data lineage is what goes inside that primer. Basically, the family tree of your data, where it came from, where it's going, and how it connects. Next is Ontology, her favorite, and the layer she says people are forgetting right now, the grammar and spelling: the context that tells a system an order number in your CRM and a number in another system are actually the same thing. And the Enterprise Data Cloud is the school building itself, the structure that holds the students, the classrooms, and the books together in one environment. We also talk through why this is happening now. The app-centric era of standalone CRM, ERP, and SCM systems built silos that aren't going anywhere. The advantage goes to organizations that can extract value from information regardless of where it sits. That requires context, and context is exactly what AI lacks unless you give it to it. Tribal knowledge lives in people's heads; AI has no tribal knowledge, and no human can manually sift millions of data points to find the connections. We connect this back to a previous episode where we covered the stat that 95% of AI pilots fail, and Melody noted that at events like PASS Summit this conversation is only just starting to surface — teams know their projects failed, but not that the root cause was people not understanding each other. Her closing thought sums up the whole episode: words matter. Melody has a companion blog post on this topic, and she's hosting a community session with Argenis Fernandez of Nike demoing how to discover ontology inside your own organization. To learn more, visit: https://pure.ai Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intro 01:56 Melody’s Background with Data 07:48 Language Used Around AI 10:18 Defining Data Primacy 12:55 Data Lineage 14:10 Ontology of Data 19:53 Enterprise Data Cloud

  ListenShow Notes
• 

  The Pure Report

  A Deep Dive Into Platform Innovations: Part Two

  Sep 9, 202657 min

  It’s part 2 of our reunion with Everpure technologists Andrew Miller and JD Wallace to continue our deep dive into the latest platform and technology innovations. This second part of the special series focuses on the advanced layers of the Everpure platform, moving beyond foundational storage to explore how the intelligent control plane and data intelligence are reshaping enterprise operations. Our conversation breaks down the shift toward intelligent automation, detailing how Fusion and Pure1 empower IT teams to manage massive data estates as a single cohesive entity rather than fragmented islands. Andrew and JD explain the practical benefits of an open and interoperable architecture, discussing how modern MCP servers and API driven integrations enable admins to evolve from managing individual arrays to acting as strategic data architects. Our episode concludes by unpacking the transformative role of Everpure Data Intelligence and the Enterprise Data Cloud success blueprint. We highlight how these tools bridge the gap between observation and automated action, helping organizations solve complex challenges like semantic data sprawl, cyber resilience, and AI readiness. Listeners will gain a clear roadmap for scaling their operations and driving better business outcomes with a truly unified data strategy. To learn more, visit: https://www.everpuredata.com/pure-launch-updates-releases.html? Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intros 03:05 Recap on Data Primacy Narrative 05:44 Simplicity at Scale with Fusion 12:41 Open and Interoperable 16:38 App Intelligence 21:40 Agentic Features 24:12 Rebalance and Mobility 27:59 Automation Your Way 31:40 Universal Data Intelligence 34:50 Why Data Intelligence Now 40:35 Personas for Data Intelligence 46:48 Enterprise Data Cloud Outcomes

  ListenShow Notes
• 

  The Pure Report

  A Deep Dive Into Platform Innovations: Part One

  Sep 3, 202648 min

  On this episode we reunite with Everpure technologists and frequent friends of the podcast Andrew Miller and JD Wallace for a deep dive into our major product announcements from June at our Accelerate conference. One year after our influential 15 architectural decisions series debuted, the team returns to uncover the latest Everpure platform advancements and explain why these specific innovations are significant for today’s enterprise data environments. We explore the concept of the unified data plane, moving beyond traditional storage hardware to address modern performance, efficiency, and cloud flexibility needs. We then dissect new developments like the FlashArray XL190 and performance breakthroughs for FlashBlade, while discussing how Everpure is shifting its strategy to meet the demands of a data centric world rather than an application centric one. Beyond hardware, Andrew and JD explain the business value of these technologies, emphasizing how Evergreen One Overdrive helps customers handle demand spikes and how Everpure is adapting to the fragmented virtualization landscape. This technical breakdown provides the foundation for understanding how Everpure has evolved into a comprehensive data management platform. We also set the stage for part 2 around intelligent control plane and data intelligence with data context. Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/ 00:00 Coming Up and Intros 03:15 Strategic Implications and EDC 07:45 Keynote and Data Primacy 16:29 Launch Announcements Setup 18:06 FlashArray XL//190 with Turbo 22:11 FlashBlade Benchmarks 24:38 Virtualization Integrations 31:01 Portworx and Kubevirt 33:46 File and Object 36:58 Everpure Data Stream GA 37:58 Evergreen//One Overdrive

  ListenShow Notes

Recent guests on The Pure Report. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.