
Episode #61
EP 61 | Agri Farm Data: Better data, better broilers? Making benchmarking work on farm
Knowing how your flock compares with other farms is one thing. Understanding why it performs differently — and what to change — is another. Tom Willings and Tom Woolman are joined by Patrick Snodgrass and Iain Campbell from AgriFarm Data to explore how broiler growers can make better use of the information collected in their sheds. Patrick explains how frustration with benchmarking that showed differences without explaining them led to the development of the business. From environmental controls and feed records to flock performance, the discussion looks at bringing information together, reducing paperwork and comparing results through anonymised benchmarking. Who owns that data, and how should farmers share it with vets, consultants and the wider supply chain? There is also a closer look at recent performance trends, including increased mortality recorded among growers using the platform. The guests explain why these observations need further investigation rather than immediate conclusions about chick quality or the effects of summer temperatures. And does better technical performance always mean better profits? Patrick discusses the influence of processor payment models, energy costs and the risk of chasing performance while losing control of expenditure. Looking ahead, the team considers how predictive analysis could help growers tailor management to their chicks, feed and shed infrastructure. In this episode 05:04 — Why AgriFarm Data was created 07:37 — Bringing shed, feed and flock information together 10:22 — Farmer ownership of data and relationships with processors 16:14 — How anonymised benchmarking and permission-based sharing work 18:11 — Growth, feed conversion and recent mortality trends 21:23 — Technical performance versus financial returns 23:56 — Predictive analysis and the next steps for farm data 28:41 — The hosts’ reflections: interpreting results and understanding the limits of a dataset Stay connected Enjoyed the episode? Follow or subscribe to the Poultry Network Podcast in your usual podcast app. You can also sign up to the Poultry Network newsletter for updates from across the sector, delivered to your inbox every Friday. This episode is sponsored by LANXESS Biosecurity Solutions Wayne Olbison shares practical reminders for autumn and winter cleaning and disinfection: clean thoroughly at turnaround, check that products work at the temperatures you will be using them in, and follow instructions on compatibility, application rates and contact time. For coccidiosis control, he encourages growers to ask suppliers for specific efficacy evidence and compare the cost of treating the whole house — not just the price of the drum. Always follow the product label and safety instructions.

