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Hosted by Pocus · 🇺🇸 US · EN · 69 episodes
Established thought leaders with verified media credentials.
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
Pocus hosts The Pocus Unlocking Revenue Podcast, a technology show with 69 episodes published.
Victoria Loewenstern of ContentSquare explains why most SDR teams are built wrong—and how prioritization, multitouch outreach, AI, and cold calling actually drive pipeline.
Alison Silver of Brex explains why post-sales is the new GTM battleground—and how dedicated client sales teams drive retention, expansion, and long-term growth. About Alison Alison Silver is a SaaS sales leader with over
Andy Varshneya of Redis explains how marketing ops becomes a strategic force—bridging execution, leadership, and cross-functional alignment to reduce friction and drive GTM results. About Andy Andy Varshneya is Chief of
Patrick Lavergne of Coveo explains how signal-based prospecting and AI help sales teams prioritize the right accounts, reduce prep time, and improve pipeline quality.
Learn how to build a scalable pipeline engine without relying on a single channel, using events, ABM, and AI-powered BDR workflows.Flora Felisberto (SecurityScorecard) shares how enterprise marketing teams generate pipel
Megan Boone of Redis explains why modern marketing must act as the intelligence engine of GTM—and why AI, SDR alignment, and first-principles thinking matter more than playbooks or attribution.
Rob Giglio of Canva explains how AI and visual communication are changing the future of work — and what that means for modern go-to-market teams focused on personalization and relevance About Rob Rob Giglio is the Chief
Learn how to scale B2B demand generation using ABX (Account-Based Everything), modern GTM frameworks, and people-led growth strategies. Ben Pollack (Rippling IT) breaks down ABX vs ABM, channels that actually work, and h
Steven Rickli of Zip shares why Revenue Operations is one of the most strategic roles in GTM—and how strong RevOps teams accelerate growth instead of slowing it down. About Stephen Stephen currently leads RevOps at Zip,
Learn how Superhuman built a scalable sales process, transitioned from PLG to sales-led growth, hired top AEs, and improved forecasting without relying on CRM theater.Caitlin Nelson shares practical lessons on hiring top
Enablement wasn’t built for today’s pace of change. In this episode, Melanie Fellay shares how AI is reshaping enablement, why traditional training models fall short, and what modern GTM teams need to stay ready in the m
Eran discusses the challenges of Gong's of multi-product evolution (7:45), how creating categories requires step-by-step market education (11:30), and the two-speed AI adoption reality (21:50).
Ever wonder what happens behind the scenes when a company goes public? Looking for real insights on how to position yourself for career growth at high-growth companies? Danielle from Figma experienced their IPO journey f
Need strategies for staying competitive when AI capabilities become commoditized across your market? Looking to learn from someone who's navigated the evolution of sales from cold calling to AI-powered prospecting? Ayub
Bill Dwoinen, CRO of Mural, dives into his transition from enterprise giant to agile CRO, exploring the wins, surprises, and hard-learned lessons that every sales leader needs to hear. Bill has led revenue teams at some
Need direction on how to evolve RevOps from an order-taking function to a strategic growth partner? Looking to master the art of capacity modeling and avoid the costly mistakes of over-hiring or under-hiring? Avtar is a
The era of "growth at all costs" is dead. Revenue leaders are scrambling to do more with less. Most are still running outdated playbooks designed for when capital was free. Peter Borkovich, VP of Revenue at Vidyard, shar
Tired of marketing teams that chase vanity metrics instead of moving the needle? Ready to challenge the "data-driven everything" orthodoxy that's paralyzing your team's execution? Stef Miller, Global Campaigns leader at
Think your prospecting playbook is still working? Think again. Frank Perkins from Datadog has witnessed prospecting change more in the last 3 years than in the previous 30 years combined. He's here to share his bold visi
Want to learn how to scale your sales career alongside a fast-growing company? Looking for real advice on navigating the path from SDR to AE to sales leadership? Mike Stevenson from DocuSign shares his playbook for build
Victoria Loewenstern
ContentSquare
1 appearance on this show
Alison Silver
Brex
1 appearance on this show
Andy Varshneya
Redis
1 appearance on this show
Patrick Lavergne
Coveo
1 appearance on this show
Flora Felisberto
SecurityScorecard
1 appearance on this show
Megan Boone
Redis
1 appearance on this show
Rob Giglio
Canva
1 appearance on this show
Ben Pollack
Rippling IT
1 appearance on this show
Stephen Rickli
Zip
1 appearance on this show
Caitlin Nelson
Superhuman Mail
1 appearance on this show
Melanie Fellay
Spekit
1 appearance on this show
Eran Aloni
Gong
1 appearance on this show
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The Pocus Unlocking Revenue Podcast is hosted by Pocus. The show is categorised under technology and has published 69 episodes.
The Pocus Unlocking Revenue Podcast has published 69 episodes.
The Pocus Unlocking Revenue Podcast regularly covers technology. It sits in the technology category.
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Episodes of The Pocus Unlocking Revenue Podcast average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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