business
Hosted by Pete Primeau · business · EN-US
With a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
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Contact path
Verified email
Booking probability
44%
Guest openness
Selective
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Signup to Generate a PitchWith a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
The Pete Primeau Show is hosted by Pete Primeau. The show has published 200 episodes to date.
Recent episodes include "NO MORE SMOKE & MIRRORS: Four Voices. Zero Filters. One Industry That Needs to Wake Up.: Episode 300" (26 October 2026, 61 minutes), "Build a Mattress Floor That Sells - Andrew Burt: Episode 299" (19 October 2026, 60 minutes), and "Winning Customers while AI and Google Go To War - Dan Cricks: Episode 297" (5 October 2026, 63 minutes).
The Pete Primeau Show publishes roughly weekly, with episodes averaging 61 minutes across 200 episodes.
Booking probability for The Pete Primeau Show is 44%, and the host is rated Selective on guests. The Pete Primeau Show requires a Pod Score of 80 or higher. The Pete Primeau Show's contact route on record: verified email.
The strongest fits for The Pete Primeau Show are Furniture & Home Stores and Furniture Wholesale. The Pete Primeau Show has a business audience.
Pete Primeau hosts The Pete Primeau Show, a business podcast with 200 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #300
In this milestone 300th episode of The Pete Primeau Show, guest host RJ Williams leads a candid, no-holds-barred conversation with Pete Primeau and three industry leaders about the challenges, realities, and future of...
In this episode, we sit down with Andrew Burt, Vice President of Sales at Heritage Sleep Concepts, to explore the power of creativity, collaboration, and relationship-building in the sleep industry. With deep...
In this episode, we sit down with Dan Cricks, CEO of Results Marketing, a results-driven marketing leader dedicated to helping businesses grow and thrive. As a Mastermind Leader and Speaker, Dan shares his expertise...
In this episode, we sit down with Brent Batterman, Sales and Leadership Consultant at Batterman Consulting, to explore how individuals and organizations can unlock their potential and achieve measurable results. A...
Episode #295
In this episode, we sit down with Alex Milstein, Editor in Chief at Bedding News Now, to explore the evolving bedding industry and the power of independent retail. As a creative leader and influential industry voice...
Episode #294
In this episode, Pete Primeau, President of Primeau Furniture Sales and a 44-year veteran of the furniture and mattress industry, takes the spotlight for a special LIVE Labor Day conversation. Joining veteran podcast...
In this episode, we sit down with Raven Willow Riley, Founder and CEO of Signifex, to explore the power of visionary leadership, customer-focused strategy, and meaningful brand engagement. Raven shares her expertise in...
In this episode, Michael Levitz, Founder of The Levitz Agency, draws on 47 years in home furnishings retail—including Ashley HomeStore, The RoomStore, and M.D. Pruitt’s—to reveal the one advantage big-box retailers...
In this episode, we sit down with Steve Houk, Owner of Boise Mattress and a leading voice in the mattress industry. Steve shares his perspective on the challenges facing mattress retailers today, what’s changing in the...
Episode #290
In this episode, Pete welcomes veteran podcast producer Chris Stone back for a candid conversation about today's mattress and furniture retail industry. Drawing on more than 40 years of experience, Pete shares practical...
In this episode, we sit down with Brandon Bain, Founder and CEO of Bedhead Marketing, to discuss how strategic marketing and industry expertise are reshaping the bedding business. With more than two decades of...
Episode #288
In this episode, Pete welcomes veteran podcast producer Chris Stone back to the show for a candid conversation about today's mattress and furniture retail landscape. Drawing on more than 40 years of industry experience...
In this episode, we’re joined by Doug Krinsky, Director of Sales at 3Z Brands, whose more than 40 years in the mattress industry have been shaped by innovation, meaningful relationships, and a strong commitment to...
In this episode, we’re excited to welcome Brent Batterman, VP of Business Development & Sales Education at Bedhead Marketing and a respected mattress industry veteran with more than 20 years of experience. Brent shares...
Episode #285
In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren shares his vision for redefining retail partnerships by delivering high-quality products faster...
In this episode, we welcome back Ali Thompson, founder of Creative Success Secrets, for Part 2 of our conversation on growing your business online without relying on paid advertising. Building on the insights from Part...
Episode #283
In this episode, Pete sits down once again with veteran podcast producer Chris Stone for an honest and wide-ranging discussion about the realities of today’s mattress and furniture retail landscape. Drawing from more...
Episode #282
In this episode, Carson V. Heady shares insights from his journey as Managing Director of Microsoft Elevate, bestselling author, podcast host, and respected thought leader in sales and leadership. Drawing on his...
In this episode, Pete Primeau reconnects with you for a special Ask Pete discussion featuring Gordon Hecht, BrandSource Advisor and Your Source News columnist; Vernon "RJ" Williams, owner of Jacksonville Bedding...
Episode #280
In this episode, Pete reconnects with veteran podcast producer Chris Stone for another candid, no-holds-barred conversation exploring the real challenges facing the mattress and furniture retail industry. Drawing on...
Recent guests on The Pete Primeau Show. Study who booked and why before you pitch.
Gardner's Mattress and More
agile coach, continuous improvement practitioner, creator of The Coaching Culture Club, The Mitchell Institute for Aerospace Studies
President and Creative Director, Available Light
Hall of Fame Keynote Speaker, Business Growth Strategist, Bestselling Author, valuespeaker
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