Hosted by Unknown Host · 🇺🇸 US · EN · 39 episodes
Established thought leaders with verified media credentials.
Welcome to The Paid Media Playbook — where marketing leaders share what’s really working.Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.
Unknown Host hosts The Paid Media Playbook, a business show with 39 episodes published.
In this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in market
We welcome Nada Bradbury, CEO of AD-ID, who shares insights on the evolving importance of AD IDs in the digital age. Nada explains how AD IDs, akin to product UPC codes, store metadata about creative advertising assets,
In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discuss
In this episode, we welcome Dr. Arif Khan from Northwest Clinical Research Center. Dr. Khan shares his background, from growing up in post-independent India to his interest in chemistry and medicine, which led him to the
In this episode, we delve into the creative journey of Tyler Cartier, a revered mentor and influential figure in the world of branding and design. Tyler shares his rich experiences working on high-profile projects includ
In this episode, we welcome Rachel Horgan, a multi-talented Seattle expert and event organizer, to discuss her insights on securing sponsorships for events as well as her experiences with her podcast. Rachel shares valua
In this episode of the Paid Media Playbook, we engage in a compelling conversation with Erika Hermanson, the Director of Communications at Providence Swedish. Erika shares her inspiring journey into communications, traci
In this episode, we interview David Bauer from Hemispheres, a full-service customer insights agency. David shares the journey of Hemispheres, their approach to research, and how it informs brand and business strategies.
In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from
In this episode of the Paid Media Playbook, we sit down with Brittany Mosley, founder of Rosy Finch Marketing, to explore the often-overlooked disconnect between sales and marketing. Brittany shares her journey from the
In this episode of The Paid Media Playbook, Laura and Lisa sit down with Sara Girard and Melissa Grace, the powerhouse duo behind RockitWorks, a social media and marketing agency. Together, they share their journey from
In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Ashley Laabs, a LinkedIn coach, personal brand strategist, and the host of the Ripple Podcast. Ashley shares her journey from aspiring teache
Join Laura and Lisa as they sit down with Erin Moyer, Marketing Director at Laird Norton Wetherby, to explore the intricacies of marketing in the financial sector. In this 10-minute episode, Erin shares her journey from
In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-l
In this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving comp
In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journ
Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working w
In this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and S
In this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause sign
In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reason
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The Paid Media Playbook is hosted by Unknown Host. The show is categorised under business (entrepreneurship) and has published 39 episodes.
The Paid Media Playbook has published 39 episodes.
The Paid Media Playbook regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
The Paid Media Playbook is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Paid Media Playbook hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Paid Media Playbook average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Paid Media Playbook's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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